diff --git a/extras/bindata.bzl b/extras/bindata.bzl
index 06cd054c6f..40c119f9a4 100644
--- a/extras/bindata.bzl
+++ b/extras/bindata.bzl
@@ -76,7 +76,7 @@ bindata = rule(
         "extra_args": attr.string_list(),
         "_bindata": attr.label(
             executable = True,
-            cfg = "host",
+            cfg = "exec",
             default = "@com_github_kevinburke_go_bindata//go-bindata:go-bindata",
         ),
         "_go_context_data": attr.label(
diff --git a/extras/embed_data.bzl b/extras/embed_data.bzl
index 212c4d50cc..fb3519e23a 100644
--- a/extras/embed_data.bzl
+++ b/extras/embed_data.bzl
@@ -135,7 +135,7 @@ go_embed_data = rule(
         "_embed": attr.label(
             default = "//go/tools/builders:embed",
             executable = True,
-            cfg = "host",
+            cfg = "exec",
         ),
         "_go_context_data": attr.label(
             default = "//:go_context_data",