diff --git a/.circleci/config.yml b/.circleci/config.yml
index ecf6721586..2f709db332 100644
--- a/.circleci/config.yml
+++ b/.circleci/config.yml
@@ -2,20 +2,21 @@
 #
 # Check https://circleci.com/docs/2.0/language-javascript/ for more details
 #
-version: 2
-jobs:
-  build:
-    docker:
-      # specify the version you desire here
-      - image: circleci/node:10.16.3
+version: 2.1
 
-      # Specify service dependencies here if necessary
-      # CircleCI maintains a library of pre-built images
-      # documented at https://circleci.com/docs/2.0/circleci-images/
-      # - image: circleci/mongo:3.4.4
+defaults: &defaults
+  working_directory: ~/repo
+  docker:
+    # specify the version you desire here
+    - image: circleci/node:10.16.3
 
-    working_directory: ~/repo
+    # Specify service dependencies here if necessary
+    # CircleCI maintains a library of pre-built images
+    # documented at https://circleci.com/docs/2.0/circleci-images/
+    # - image: circleci/mongo:3.4.4
 
+commands:
+  install:
     steps:
       - checkout
 
@@ -28,24 +29,65 @@ jobs:
             git reset --hard origin/master
             git checkout -
 
-      # Download and cache dependencies
+      # Download cached dependencies
       - restore_cache:
           keys:
             - v1-dependencies-{{ checksum "yarn.lock" }}
             # fallback to using the latest cache if no exact match is found
             - v1-dependencies-
 
-      - run: yarn
+      - run:
+          name: apt dependencies
+          command: |
+            sudo apt-get update
+            sudo apt-get install pcregrep
 
+  cache:
+    steps:
+      # Upload dependencies cache
+      - save_cache:
+          paths:
+            - node_modules
+          key: v1-dependencies-{{ checksum "yarn.lock" }}
+jobs:
+  test:
+    <<: *defaults
+    steps:
+      - install
+      - run: yarn
       - run: yarn build
-
       - run: yarn test
-
       - run: yarn format-check
+      - run: yarn lint-check
+      - run: yarn link-check-diff
+      - cache
 
+  test_full:
+    <<: *defaults
+    steps:
+      - install
+      - run: yarn
+      - run: yarn build
+      - run: yarn test
+      - run: yarn format-check
       - run: yarn lint-check
+      - run: yarn link-check
+      - cache
 
-      - save_cache:
-          paths:
-            - node_modules
-          key: v1-dependencies-{{ checksum "yarn.lock" }}
+workflows:
+  version: 2
+
+  commit:
+    jobs:
+      - test
+
+  daily:
+    triggers:
+      - schedule:
+          cron: '0 0 * * *'
+          filters:
+            branches:
+              only:
+                - master
+    jobs:
+      - test_full
diff --git a/.pre-commit-hooks.yaml b/.pre-commit-hooks.yaml
new file mode 100644
index 0000000000..c4b759a66d
--- /dev/null
+++ b/.pre-commit-hooks.yaml
@@ -0,0 +1,6 @@
+- id: dead-url
+  name: Dead URL Checker
+  entry: scripts/link-check.sh
+  language: script
+  types: [text]
+  description: This hook searches for problematic URLs.
diff --git a/package.json b/package.json
index 6eb4265682..0e11f3d286 100644
--- a/package.json
+++ b/package.json
@@ -13,7 +13,9 @@
     "format-check": "prettier --check '{.,pages/**,public/static/docs/**,src/**}/*.{js,md}'",
     "lint-check": "eslint src pages",
     "format-all": "prettier --write '{.,pages/**,public/static/docs/**,src/**}/*.{js,md}'",
-    "format": "prettier --write"
+    "format": "prettier --write",
+    "link-check": "scripts/link-check-git-all.sh",
+    "link-check-diff": "scripts/link-check-git-diff.sh"
   },
   "repository": {
     "type": "git",
diff --git a/scripts/exclude-links.txt b/scripts/exclude-links.txt
new file mode 100644
index 0000000000..6fbff79aa5
--- /dev/null
+++ b/scripts/exclude-links.txt
@@ -0,0 +1,20 @@
+http://127.0.0.1:10000/devstoreaccount1;
+http://localhost:3000/
+https://$
+https://api.github.com/repos/$
+https://blog.$
+https://discuss.$
+https://dvc.org/some.link
+https://example.com/data.txt
+https://example.com/path/to/data
+https://example.com/path/to/data.csv
+https://example.com/path/to/dir
+https://github.com/$
+https://github.com/dataversioncontrol/myrepo.git
+https://github.com/example/registry
+https://github.com/iterative/dvc.org/blob/master/public$
+https://github.com/iterative/dvc/releases/download/$
+https://github.com/myaccount/myproject.git
+https://myendpoint.com
+https://object-storage.example.com
+https://www.youtube.com/embed/$
diff --git a/scripts/link-check-git-all.sh b/scripts/link-check-git-all.sh
new file mode 100755
index 0000000000..2251fb36e5
--- /dev/null
+++ b/scripts/link-check-git-all.sh
@@ -0,0 +1,3 @@
+#!/usr/bin/env bash
+(find pages/ public/static/docs/ src/ .github/ -name '*.md' -o -name '*.js' && ls *.md *.js) \
+  | xargs -n1 -P8 $(dirname "$0")/link-check.sh
diff --git a/scripts/link-check-git-diff.sh b/scripts/link-check-git-diff.sh
new file mode 100755
index 0000000000..79e56817ee
--- /dev/null
+++ b/scripts/link-check-git-diff.sh
@@ -0,0 +1,3 @@
+#!/usr/bin/env bash
+set -euxo pipefail
+$(dirname "$0")/link-check.sh <(git diff origin/master -U0)
diff --git a/scripts/link-check.sh b/scripts/link-check.sh
new file mode 100755
index 0000000000..fab8b730a8
--- /dev/null
+++ b/scripts/link-check.sh
@@ -0,0 +1,53 @@
+#!/usr/bin/env bash
+# Check HTTP status codes of links in the given files.
+# Success: 2xx, Errors: 4xx/5xx, Warnings: anything else.
+# Redirects (3xx) are followed.
+# Usage:
+#     link-check.sh [<files>]
+set -euo pipefail
+
+base_url="${CHECK_LINKS_RELATIVE_URL:-https://dvc.org}"
+exclude="${CHECK_LINKS_EXCLUDE_LIST:-$(dirname $0)/exclude-links.txt}"
+[ -f "$exclude" ] && exclude="$(cat $exclude)"
+
+finder(){  # expects list of files
+  # explicit links not in markdown
+  pcregrep -o '(?<!\]\()https?://[^\s<>{}"'"'"'`]+' "$@"
+  # explicit links in markdown
+  pcregrep -o '(?<=\])\(https?://[^[\]\s]+\)' "$@" | pcregrep -o '\((?:[^)(]*(?R)?)*+\)' | pcregrep -o '(?<=\().*(?=\))'
+  # relative links in markdown
+  sed -nr 's/.*]\((\/[^)[:space:]]+).*/\1/p' "$@" | xargs -n1 -II echo ${base_url}I
+  # relative links in html
+  sed -nr 's/.*href=["'"'"'](\/[^"'"'"']+?)["'"'"'].*/\1/p' "$@" | xargs -n1 -II echo ${base_url}I
+}
+checker(){  # expects list of urls
+  errors=0
+  for url in "$@"; do
+    status="$(curl -IL -w '%{http_code}' -so /dev/null "$url")"
+    case "$status" in
+      2??)
+        # success
+        ;;
+      [45]??)
+        echo
+        echo " ERROR:$status:$url" >&2
+        errors=$(($errors + 1))
+        ;;
+      *)
+        echo
+        echo " WARNING:$status:$url" >&2
+        ;;
+    esac
+  done
+  return $errors
+}
+
+fails=0
+for file in "$@"; do
+  echo -n "$file:"
+  prev=$fails
+  checker $(finder "$file" | sort -u | comm -23 - <(echo "$exclude" | sort -u)) || fails=$(($fails + 1))
+  [ $prev -eq $fails ] && echo OK
+done
+[ $fails -eq 0 ] || echo -e "ERROR:$fails failures\n---" >&2
+exit $fails