diff --git a/.gitmodules b/.gitmodules
index f78a73449..e41664022 100644
--- a/.gitmodules
+++ b/.gitmodules
@@ -1,3 +1,3 @@
 [submodule "themes/hugo-product-theme"]
 	path = themes/hugo-product-theme
-	url = git@github.com:appscode/hugo-product-theme.git
+	url = https://github.com/appscode/hugo-product-theme.git