diff --git a/docs/.vitepress/config.ts b/docs/.vitepress/config.ts
index cfb87e63e036..c72628446b84 100644
--- a/docs/.vitepress/config.ts
+++ b/docs/.vitepress/config.ts
@@ -1,11 +1,17 @@
-import { defineConfig } from '../../src/node'
+import { defineConfig, HeadConfig, PageData } from '../../src/node'
+
+const lang = 'en-US';
+const title = 'VitePress';
+const description = 'Vite & Vue powered static site generator.';
 
 export default defineConfig({
-  lang: 'en-US',
-  title: 'VitePress',
-  description: 'Vite & Vue powered static site generator.',
+  lang,
+  title,
+  description,
   lastUpdated: true,
 
+  head: getHead,
+
   themeConfig: {
     repo: 'vuejs/vitepress',
     docsDir: 'docs',
@@ -92,3 +98,34 @@ function getConfigSidebar() {
     }
   ]
 }
+
+function getHead(pageData: PageData): HeadConfig[] {
+
+  const site = 'https://vitepress.vuejs.org/';
+  const canonicalURL = `${site}${pageData.relativePath}`.replace(/.md$/, '.html');
+ 
+  return [
+        // Twitter
+        ['meta', { name: 'twitter:card', content: 'summary_large_image' }],
+        ['meta', { name: 'twitter:site', content: '@vuejs' }],
+        ['meta', { name: 'twitter:title', content: pageData.title }],
+        ['meta', { name: 'twitter:description', content: pageData.description || description }],
+
+        // Open Graph
+        ['meta', { property: 'og:type', content: 'website' }],
+        ['meta', { property: 'og:locale', content: lang }],
+        ['meta', { property: 'og:site', content: site }],
+        ['meta', { property: 'og:site_name', content: 'VitePress' }],
+        ['meta', { property: 'og:title', content: pageData.title }],
+        ['meta', { property: 'og:description', content: pageData.description || description }],
+
+        // Canonical
+        [
+          'link',
+          {
+            rel: 'canonical',
+            href: canonicalURL,
+          },
+        ]
+  ]
+}
\ No newline at end of file
diff --git a/src/client/app/composables/head.ts b/src/client/app/composables/head.ts
index b1f92529ae97..878d9da7d5d0 100644
--- a/src/client/app/composables/head.ts
+++ b/src/client/app/composables/head.ts
@@ -1,5 +1,5 @@
 import { watchEffect, Ref } from 'vue'
-import { HeadConfig, SiteData } from '../../shared'
+import { HeadConfig, processHead, SiteData } from '../../shared'
 import { Route } from '../router'
 
 export function useUpdateHead(route: Route, siteDataByRouteRef: Ref<SiteData>) {
@@ -58,7 +58,6 @@ export function useUpdateHead(route: Route, siteDataByRouteRef: Ref<SiteData>) {
     const siteData = siteDataByRouteRef.value
     const pageTitle = pageData && pageData.title
     const pageDescription = pageData && pageData.description
-    const frontmatterHead = pageData && pageData.frontmatter.head
 
     // update title and description
     document.title = (pageTitle ? pageTitle + ` | ` : ``) + siteData.title
@@ -66,11 +65,7 @@ export function useUpdateHead(route: Route, siteDataByRouteRef: Ref<SiteData>) {
       .querySelector(`meta[name=description]`)!
       .setAttribute('content', pageDescription || siteData.description)
 
-    updateHeadTags([
-      // site head can only change during dev
-      ...(import.meta.env.DEV ? siteData.head : []),
-      ...(frontmatterHead ? filterOutHeadDescription(frontmatterHead) : [])
-    ])
+    updateHeadTags(processHead(siteData.head, pageData));
   })
 }
 
@@ -84,15 +79,3 @@ function createHeadElement([tag, attrs, innerHTML]: HeadConfig) {
   }
   return el
 }
-
-function isMetaDescription(headConfig: HeadConfig) {
-  return (
-    headConfig[0] === 'meta' &&
-    headConfig[1] &&
-    headConfig[1].name === 'description'
-  )
-}
-
-function filterOutHeadDescription(head: HeadConfig[]) {
-  return head.filter((h) => !isMetaDescription(h))
-}
diff --git a/src/node/build/render.ts b/src/node/build/render.ts
index 88fef6433670..7f16238c409c 100644
--- a/src/node/build/render.ts
+++ b/src/node/build/render.ts
@@ -1,7 +1,7 @@
 import path from 'path'
 import fs from 'fs-extra'
 import { SiteConfig, resolveSiteDataByRoute } from '../config'
-import { HeadConfig } from '../shared'
+import { HeadConfig, processHead } from '../shared'
 import { normalizePath, transformWithEsbuild } from 'vite'
 import { RollupOutput, OutputChunk, OutputAsset } from 'rollup'
 import { slash } from '../utils/slash'
@@ -97,11 +97,7 @@ export async function renderPage(
       ? `${pageData.title} | ${siteData.title}`
       : siteData.title
 
-  const head = addSocialTags(
-    title,
-    ...siteData.head,
-    ...filterOutHeadDescription(pageData.frontmatter.head)
-  )
+  const head = processHead(siteData.head, pageData)
 
   let inlinedScript = ''
   if (config.mpa && result) {
@@ -207,29 +203,3 @@ function renderAttrs(attrs: Record<string, string>): string {
     })
     .join('')
 }
-
-function isMetaDescription(headConfig: HeadConfig) {
-  const [type, attrs] = headConfig
-  return type === 'meta' && attrs?.name === 'description'
-}
-
-function filterOutHeadDescription(head: HeadConfig[] | undefined) {
-  return head ? head.filter((h) => !isMetaDescription(h)) : []
-}
-
-function hasTag(head: HeadConfig[], tag: HeadConfig) {
-  const [tagType, tagAttrs] = tag
-  const [attr, value] = Object.entries(tagAttrs)[0] // First key
-  return head.some(([type, attrs]) => type === tagType && attrs[attr] === value)
-}
-
-function addSocialTags(title: string, ...head: HeadConfig[]) {
-  const tags: HeadConfig[] = [
-    ['meta', { name: 'twitter:title', content: title }],
-    ['meta', { property: 'og:title', content: title }]
-  ]
-  tags.filter((tagAttrs) => {
-    if (!hasTag(head, tagAttrs)) head.push(tagAttrs)
-  })
-  return head
-}
diff --git a/src/node/config.ts b/src/node/config.ts
index a9277b85dc3d..d9edededfdaa 100644
--- a/src/node/config.ts
+++ b/src/node/config.ts
@@ -12,6 +12,7 @@ import {
 import { Options as VuePluginOptions } from '@vitejs/plugin-vue'
 import {
   SiteData,
+  PageData,
   HeadConfig,
   LocaleConfig,
   createLangDictionary,
@@ -33,7 +34,7 @@ export interface UserConfig<ThemeConfig = any> {
   base?: string
   title?: string
   description?: string
-  head?: HeadConfig[]
+  head?: HeadConfig[] | ((pageData: PageData) => HeadConfig[])
   themeConfig?: ThemeConfig
   locales?: Record<string, LocaleConfig>
   markdown?: MarkdownOptions
diff --git a/src/node/index.ts b/src/node/index.ts
index bc08b91b257f..458e26a466e5 100644
--- a/src/node/index.ts
+++ b/src/node/index.ts
@@ -7,6 +7,7 @@ export * from './markdown/markdown'
 // shared types
 export type {
   SiteData,
+  PageData,
   HeadConfig,
   Header,
   LocaleConfig,
diff --git a/src/shared/shared.ts b/src/shared/shared.ts
index 64d78615fb2a..8999bab0df82 100644
--- a/src/shared/shared.ts
+++ b/src/shared/shared.ts
@@ -1,4 +1,9 @@
-import { LocaleConfig, SiteData } from '../../types/shared'
+import {
+  HeadConfig,
+  LocaleConfig,
+  SiteData,
+  PageData
+} from '../../types/shared'
 
 export type {
   SiteData,
@@ -95,3 +100,15 @@ function cleanRoute(siteData: SiteData, route: string): string {
 
   return route.slice(baseWithoutSuffix.length)
 }
+
+/**
+ * Process `head` configuration.
+ */
+export function processHead(
+  head: HeadConfig[] | ((pageData: PageData) => HeadConfig[]),
+  pageData: PageData
+): HeadConfig[] {
+  const combineHead = !head ? [] : typeof head === 'function' ? head(pageData) : head
+  const frontmatterHead = pageData && pageData.frontmatter.head
+  return [...combineHead, ...(frontmatterHead || [])]
+}
diff --git a/types/shared.d.ts b/types/shared.d.ts
index 645c0114e9b3..05cede052b4d 100644
--- a/types/shared.d.ts
+++ b/types/shared.d.ts
@@ -20,7 +20,7 @@ export interface SiteData<ThemeConfig = any> {
   lang: string
   title: string
   description: string
-  head: HeadConfig[]
+  head: HeadConfig[] | ((pageData: PageData) => HeadConfig[])
   themeConfig: ThemeConfig
   scrollOffset: number | string
   locales: Record<string, LocaleConfig>