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 (for example, with strong privacy protections).
 
 The web should also support human rights, dignity and personal agency.
-We need to put internationally recognized human rights at the core of the web platform. [[?UDHR]]
+We need to put internationally recognized human rights at the core of the web platform [[?UDHR]].
 And we need to promote ethical thinking across the web industry
 to reinforce this approach.
 
+The principles in this document are deliberately unordered,
+and many are interconnected with each other.
+While all of the principles together aim to provide pillars that collectively support
+a web that is beneficial for society, there are cases where upholding one principle
+may diminish the efficacy of another principle.
+Thus in applying these principles, there are benefits and tradeoffs
+that may need to be carefully balanced. When faced with principles
+which appear to be in conflict with one another,
+it is important to consider the context in which a particular technology
+is being applied, the expected audience(s) for the technology,
+who the technology benefits and who it may disadvantage,
+and any power dynamics involved (see also the
+<a data-cite="design-principles#priority-of-constituencies">priority of constituencies</a>).
+
+
 The purpose of this document is
 to inform TAG review of new specifications
+and candidate additions to published recommendations,
 and to inform other documents such as the
 [[[Design-Principles]]], [[[security-privacy-questionnaire]]]
 or other similar checklists and sets of principles used by specification authors and editors.