diff --git a/notification-eventmanager/e2e/main_test.go b/notification-eventmanager/e2e/main_test.go
index 1ba38c71d..f397007ba 100644
--- a/notification-eventmanager/e2e/main_test.go
+++ b/notification-eventmanager/e2e/main_test.go
@@ -628,7 +628,7 @@ func TestReceiver_Email(t *testing.T) {
 	email := <-emails
 	assert.NotNil(t, email)
 
-	assert.Equal(t, "<support@weave.works>", email.Sender)
+	assert.Equal(t, "<notifications@weave.works>", email.Sender)
 }
 
 func TestReceiver_RemoveAllEventTypes(t *testing.T) {
diff --git a/notification-sender/cmd/sender/main.go b/notification-sender/cmd/sender/main.go
index 3c1ea9e49..812898c92 100644
--- a/notification-sender/cmd/sender/main.go
+++ b/notification-sender/cmd/sender/main.go
@@ -39,6 +39,7 @@ func main() {
 		stackdriverLogID string
 		emailURI         string
 		emailFrom        string
+		emailReplyTo     string
 	)
 
 	flag.StringVar(&logLevel, "log.level", "info", "Logging level to use: debug | info | warn | error")
@@ -51,7 +52,8 @@ func main() {
 	// upper and lower case alphanumeric characters, forward-slash, underscore, hyphen, and period.
 	flag.StringVar(&stackdriverLogID, "stackdriverLogID", "WeaveCloud", "LogID for stackdriver notifications")
 	flag.StringVar(&emailURI, "emailURI", "", "uri of smtp server to send email through, of the format: smtp://username:password@hostname:port. Email-uri must be provided. For local development, you can set this to: log://, which will log all emails.")
-	flag.StringVar(&emailFrom, "emailFrom", "Weave Cloud <support@weave.works>", "From address for emails.")
+	flag.StringVar(&emailFrom, "emailFrom", "Weave Cloud <notifications@weave.works>", "From address for emails.")
+	flag.StringVar(&emailReplyTo, "emailReplyTo", "Weave Cloud <support@weave.works>", "Reply-To for emails.")
 
 	flag.Parse()
 
@@ -60,13 +62,14 @@ func main() {
 		return
 	}
 
-	if err := sender.ValidateEmailSender(emailURI, emailFrom); err != nil {
+	if err := sender.ValidateEmailSender(emailURI, emailFrom, emailReplyTo); err != nil {
 		log.Fatalf("cannot validate email sender (URI: %s, From: %s), error: %s", emailURI, emailFrom, err)
 	}
 
 	es := &sender.EmailSender{
-		URI:  emailURI,
-		From: emailFrom,
+		URI:     emailURI,
+		From:    emailFrom,
+		ReplyTo: emailReplyTo,
 	}
 
 	ss := &sender.SlackSender{
diff --git a/notification-sender/email.go b/notification-sender/email.go
index c38bb30a8..52f442df4 100644
--- a/notification-sender/email.go
+++ b/notification-sender/email.go
@@ -30,15 +30,16 @@ const (
 
 // EmailSender contains creds to send emails
 type EmailSender struct {
-	URI  string
-	From string
+	URI     string
+	From    string
+	ReplyTo string
 }
 
-func waitForMailService(uri, from string) error {
+func waitForMailService(uri, from, replyto string) error {
 	deadline := time.Now().Add(timeout)
 	var err error
 	for tries := 0; time.Now().Before(deadline); tries++ {
-		err = parseAndSend(uri, from, []string{"weaveworkstest@gmail.com"}, "Email sender validation", from)
+		err = parseAndSend(uri, from, replyto, []string{"weaveworkstest@gmail.com"}, "Email sender validation", from)
 		if err == nil {
 			return nil
 		}
@@ -49,8 +50,8 @@ func waitForMailService(uri, from string) error {
 }
 
 // ValidateEmailSender validates uri and from for email sender by sending test email
-func ValidateEmailSender(uri, from string) error {
-	if err := waitForMailService(uri, from); err != nil {
+func ValidateEmailSender(uri, from, replyto string) error {
+	if err := waitForMailService(uri, from, replyto); err != nil {
 		return errors.Wrap(err, "email sender validation failed")
 	}
 	log.Debug("email sender validated successfully")
@@ -85,14 +86,14 @@ func (es *EmailSender) Send(_ context.Context, addr json.RawMessage, notif types
 	}
 
 	addresses := strings.Split(addrStr, EmailSeparator)
-	if err := parseAndSend(es.URI, es.From, addresses, notifData.Subject, notifData.Body); err != nil {
+	if err := parseAndSend(es.URI, es.From, es.ReplyTo, addresses, notifData.Subject, notifData.Body); err != nil {
 		return errors.Wrap(err, "cannot parse and send email")
 	}
 
 	return nil
 }
 
-func parseAndSend(uri, from string, addresses []string, subject, body string) error {
+func parseAndSend(uri, from string, replyto string, addresses []string, subject, body string) error {
 	u, err := url.Parse(uri)
 	if err != nil {
 		return errors.Wrapf(err, "cannot parse email URI %s", uri)
@@ -127,6 +128,7 @@ func parseAndSend(uri, from string, addresses []string, subject, body string) er
 		m.SetHeader("From", from)
 		m.SetHeader("To", formatted...)
 		m.SetHeader("Subject", subject)
+		m.SetHeader("Reply-To", replyto)
 		m.SetBody("text/html", body)
 		uid := uuid.New()
 		m.SetHeader("X-Entity-Ref-ID", uid.String())