diff --git a/README.md b/README.md
index c950da29..63924576 100644
--- a/README.md
+++ b/README.md
@@ -69,12 +69,40 @@ If your application includes many HTML Components or certain HTML Components are
 
 ### `url`
 
+#### `{Boolean}`
+
+**webpack.config.js**
+```js
+{
+  loader: 'html-loader',
+  options: {
+    url: false
+  }
+}
+```
+
+#### `{RegExp}`
+
 **webpack.config.js**
 ```js
 {
   loader: 'html-loader',
   options: {
-    url: // TODO add URL filter method (#158 && #159)
+    url: /filter/
+  }
+}
+```
+
+#### `{Function}`
+
+**webpack.config.js**
+```js
+{
+  loader: 'html-loader',
+  options: {
+    url (url) {
+      return /filter/.test(url)
+    }
   }
 }
 ```
diff --git a/src/index.js b/src/index.js
index de47b2bd..dfa5c61a 100644
--- a/src/index.js
+++ b/src/index.js
@@ -39,7 +39,7 @@ export default function loader(html, map, meta) {
 
   // HTML URL Plugin
   if (options.url) {
-    plugins.push(urls());
+    plugins.push(urls(options));
   }
   
   // HTML IMPORT Plugin
@@ -49,7 +49,9 @@ export default function loader(html, map, meta) {
 
   // TODO(michael-ciniawsky)
   // <imports src=""./file.html"> aren't minified (options.template) (#160)
-  if (options.minimize) plugins.push(minifier());
+  if (options.minimize) {
+    plugins.push(minifier());
+  }
 
   // Reuse HTML AST (PostHTML AST)
   // (e.g posthtml-loader) to avoid HTML reparsing
diff --git a/src/options.json b/src/options.json
index 496efb4b..70ae501c 100644
--- a/src/options.json
+++ b/src/options.json
@@ -2,7 +2,12 @@
   "type": "object",
   "properties": {
     "url": {
-      "type": "boolean"
+      "anyOf": [
+        { "type": "string" },
+        { "type": "boolean" },
+        { "instanceof": "RegExp" },
+        { "instanceof": "Function" }
+      ]
     },
     "import": {
       "anyOf": [
diff --git a/src/plugins/url.js b/src/plugins/url.js
index 7b981377..084d0d57 100644
--- a/src/plugins/url.js
+++ b/src/plugins/url.js
@@ -1,20 +1,31 @@
 /* eslint-disable */
 // External URL (Protocol URL)
 const URL = /^\w+:\/\//;
-// TODO(michael-ciniawsky)
-// extend with custom matchers
-// e.g <custom-element custom-src="">
-// (`options.url.filter`) (#159)
+// Attributes Matcher
 const ATTRS = [
   { attrs: { src: true } },
   { attrs: { href: true } },
   { attrs: { srcset: true } },
 ];
 
-// TODO(michael-ciniawsky)
-// add filter method for urls (e.g `options.url.filter`) (#158)
-const filter = (url) => {
-  return URL.test(url) || url.startsWith('//');
+const filter = (url, options) => {
+  if (URL.test(url)) {
+    return true;
+  }
+
+  if (url.startsWith('//')) {
+    return true;
+  }
+
+  if (options.url instanceof RegExp) {
+    return options.url.test(url);
+  }
+
+  if (typeof options.url === 'function') {
+    return options.url(url);
+  }
+  
+  return false;
 };
 
 export default function (options = {}) {
@@ -30,7 +41,7 @@ export default function (options = {}) {
         }
         
         // Ignore external && filtered urls
-        if (filter(node.attrs.src)) {
+        if (filter(node.attrs.src, options)) {
           return node;
         }
         
@@ -48,10 +59,11 @@ export default function (options = {}) {
 
         return node;
       }
+
       // <tag href="path/to/file.ext">
       if (node.attrs.href) {
         // Ignore external && filtered urls
-        if (filter(node.attrs.href)) {
+        if (filter(node.attrs.href, options)) {
           return node;
         }
 
@@ -72,7 +84,7 @@ export default function (options = {}) {
       // <tag srcset="path/to/file.ext">
       if (node.attrs.srcset) {
         // Ignore external && filtered urls
-        if (filter(node.attrs.srcset)) {
+        if (filter(node.attrs.srcset, options)) {
           return node;
         }
 
diff --git a/test/fixtures/options/url/filter/fixture.html b/test/fixtures/options/url/filter/fixture.html
new file mode 100644
index 00000000..fcaed8f8
--- /dev/null
+++ b/test/fixtures/options/url/filter/fixture.html
@@ -0,0 +1,11 @@
+<!-- Ignore -->
+<img src="//file.png">
+<img src="//cdn.com/file.png">
+<img src="http://cdn.com/file.png">
+<img src="https://cdn.com/file.png">
+<!-- Transform -->
+<img src="./file.png">
+<img src="/file.png">
+<!-- Filter -->
+<img src="./filter/file.png">
+<img src="/filter/file.png">
\ No newline at end of file
diff --git a/test/fixtures/options/url/filter/fixture.js b/test/fixtures/options/url/filter/fixture.js
new file mode 100644
index 00000000..1e87a0d2
--- /dev/null
+++ b/test/fixtures/options/url/filter/fixture.js
@@ -0,0 +1,3 @@
+import html from './fixture.html';
+
+export default html;
diff --git a/test/options/__snapshots__/url.test.js.snap b/test/options/__snapshots__/url.test.js.snap
index a95fa860..bf979700 100644
--- a/test/options/__snapshots__/url.test.js.snap
+++ b/test/options/__snapshots__/url.test.js.snap
@@ -1,6 +1,65 @@
 // Jest Snapshot v1, https://goo.gl/fbAQLP
 
-exports[`Options url {Boolean} 1`] = `
+exports[`Options url {Boolean} - false 1`] = `
+"// HTML Imports
+
+
+// HTML Exports
+
+
+// HTML
+export default \`<!DOCTYPE html>
+<html lang=\\"en\\">
+<head>
+  <meta charset=\\"utf-8\\">
+  <title>HTML Loader</title>
+  <!-- Ignore -->
+  <link href=\\"//file.css\\">
+  <link href=\\"//cdn.com/file.css\\">
+  <link href=\\"http://cdn.com/file.css\\">
+  <link href=\\"https://cdn.com/file.css\\">
+  <!-- Transform -->
+  <link href=\\"./file.css\\">
+  <link href=\\"/file.css\\">
+</head>
+<body>
+  <!-- Ignore -->
+  <img src=\\"//file.png\\">
+  <img src=\\"//cdn.com/file.png\\">
+  <img src=\\"http://cdn.com/file.png\\">
+  <img src=\\"https://cdn.com/file.png\\">
+  <!-- Transform -->
+  <img src=\\"./file.png\\">
+  <img src=\\"/file.png\\">
+
+  ​<picture>
+    <source srcset=\\"./file.svg\\" type=\\"image/svg+xml\\">
+    <img src=\\"./file.png\\" alt=\\"Image\\">
+  </picture>
+
+  <video width=\\"320\\" height=\\"240\\" controls=\\"\\">
+    <source src=\\"./file.mp4\\" type=\\"video/mp4\\">
+    <source src=\\"./file.ogg\\" type=\\"video/ogg\\">
+    Your browser does not support the <code>video<code> element.
+  </code></code></video>
+
+  <audio src=\\"./file.mp3\\" autoplay=\\"\\"></audio>
+
+  <audio controls=\\"controls\\">
+    Your browser does not support the <code>audio</code> element.
+    <source src=\\"./file.wav\\" type=\\"audio/wav\\">
+  </audio>
+
+  <audio src=\\"./file.ogg\\">
+    <track kind=\\"captions\\" src=\\"./file.en.vtt\\" srclang=\\"en\\" label=\\"English\\">
+    <track kind=\\"captions\\" src=\\"./file.sv.vtt\\" srclang=\\"sv\\" label=\\"Svenska\\">
+  </audio>
+</body>
+</html>
+\`"
+`;
+
+exports[`Options url {Boolean} - true - (default) 1`] = `
 "// HTML Imports
 import HTML__URL__0 from './file.css';
 import HTML__URL__1 from '/file.css';
@@ -71,3 +130,49 @@ export default \`<!DOCTYPE html>
 </html>
 \`"
 `;
+
+exports[`Options url {Function} 1`] = `
+"// HTML Imports
+import HTML__URL__0 from './file.png';
+import HTML__URL__1 from '/file.png';
+
+
+// HTML Exports
+
+
+// HTML
+export default \`<!-- Ignore -->
+<img src=\\"//file.png\\">
+<img src=\\"//cdn.com/file.png\\">
+<img src=\\"http://cdn.com/file.png\\">
+<img src=\\"https://cdn.com/file.png\\">
+<!-- Transform -->
+<img src=\\"\${HTML__URL__0}\\">
+<img src=\\"\${HTML__URL__1}\\">
+<!-- Filter -->
+<img src=\\"./filter/file.png\\">
+<img src=\\"/filter/file.png\\">\`"
+`;
+
+exports[`Options url {RegExp} 1`] = `
+"// HTML Imports
+import HTML__URL__0 from './file.png';
+import HTML__URL__1 from '/file.png';
+
+
+// HTML Exports
+
+
+// HTML
+export default \`<!-- Ignore -->
+<img src=\\"//file.png\\">
+<img src=\\"//cdn.com/file.png\\">
+<img src=\\"http://cdn.com/file.png\\">
+<img src=\\"https://cdn.com/file.png\\">
+<!-- Transform -->
+<img src=\\"\${HTML__URL__0}\\">
+<img src=\\"\${HTML__URL__1}\\">
+<!-- Filter -->
+<img src=\\"./filter/file.png\\">
+<img src=\\"/filter/file.png\\">\`"
+`;
diff --git a/test/options/url.test.js b/test/options/url.test.js
index f096ed44..513a23b1 100644
--- a/test/options/url.test.js
+++ b/test/options/url.test.js
@@ -5,7 +5,7 @@ import webpack from '../helpers/compiler';
 
 describe('Options', () => {
   describe('url', () => {
-    test('{Boolean}', async () => {
+    test('{Boolean} - true - (default)', async () => {
       const config = {
         loader: {
           test: /\.html$/,
@@ -18,5 +18,55 @@ describe('Options', () => {
 
       expect(source).toMatchSnapshot();
     });
+
+    test('{Boolean} - false', async () => {
+      const config = {
+        loader: {
+          test: /\.html$/,
+          options: {
+            url: false,
+          },
+        },
+      };
+
+      const stats = await webpack('options/url/fixture.js', config);
+      const { source } = stats.toJson().modules[1];
+
+      expect(source).toMatchSnapshot();
+    });
+
+    test('{RegExp}', async () => {
+      const config = {
+        loader: {
+          test: /\.html$/,
+          options: {
+            url: /filter/,
+          },
+        },
+      };
+
+      const stats = await webpack('options/url/filter/fixture.js', config);
+      const { source } = stats.toJson().modules[1];
+
+      expect(source).toMatchSnapshot();
+    });
+
+    test('{Function}', async () => {
+      const config = {
+        loader: {
+          test: /\.html$/,
+          options: {
+            url(url) {
+              return /filter/.test(url);
+            },
+          },
+        },
+      };
+
+      const stats = await webpack('options/url/filter/fixture.js', config);
+      const { source } = stats.toJson().modules[1];
+
+      expect(source).toMatchSnapshot();
+    });
   });
 });