diff --git a/changelog.d/2-features/WPB-11183 b/changelog.d/2-features/WPB-11183
new file mode 100644
index 00000000000..89b69dd426d
--- /dev/null
+++ b/changelog.d/2-features/WPB-11183
@@ -0,0 +1 @@
+Welcome email for new team owner.
diff --git a/libs/wire-subsystems/src/Wire/EmailSubsystem/Template.hs b/libs/wire-subsystems/src/Wire/EmailSubsystem/Template.hs
index ca79185fccc..7c209b2972a 100644
--- a/libs/wire-subsystems/src/Wire/EmailSubsystem/Template.hs
+++ b/libs/wire-subsystems/src/Wire/EmailSubsystem/Template.hs
@@ -219,13 +219,13 @@ data PersonalUserMemberWelcomeEmailTemplate = PersonalUserMemberWelcomeEmailTemp
     personalUserMemberWelcomeEmailSenderName :: !Text
   }
 
-data PersonalUserCreatorWelcomeEmailTemplate = PersonalUserCreatorWelcomeEmailTemplate
-  { personalUserCreatorWelcomeEmailUrl :: !Text,
-    personalUserCreatorWelcomeEmailSubject :: !Template,
-    personalUserCreatorWelcomeEmailBodyText :: !Template,
-    personalUserCreatorWelcomeEmailBodyHtml :: !Template,
-    personalUserCreatorWelcomeEmailSender :: !EmailAddress,
-    personalUserCreatorWelcomeEmailSenderName :: !Text
+data NewTeamOwnerWelcomeEmailTemplate = NewTeamOwnerWelcomeEmailTemplate
+  { newTeamOwnerWelcomeEmailUrl :: !Text,
+    newTeamOwnerWelcomeEmailSubject :: !Template,
+    newTeamOwnerWelcomeEmailBodyText :: !Template,
+    newTeamOwnerWelcomeEmailBodyHtml :: !Template,
+    newTeamOwnerWelcomeEmailSender :: !EmailAddress,
+    newTeamOwnerWelcomeEmailSenderName :: !Text
   }
 
 data TeamTemplates = TeamTemplates
@@ -234,5 +234,5 @@ data TeamTemplates = TeamTemplates
     creatorWelcomeEmail :: !CreatorWelcomeEmailTemplate,
     memberWelcomeEmail :: !MemberWelcomeEmailTemplate,
     personalUserMemberWelcomeEmail :: !PersonalUserMemberWelcomeEmailTemplate,
-    personalUserCreatorWelcomeEmail :: !PersonalUserCreatorWelcomeEmailTemplate
+    newTeamOwnerWelcomeEmail :: !NewTeamOwnerWelcomeEmailTemplate
   }
diff --git a/services/brig/src/Brig/API/Public.hs b/services/brig/src/Brig/API/Public.hs
index 8b3b484e236..ff22f86f8d3 100644
--- a/services/brig/src/Brig/API/Public.hs
+++ b/services/brig/src/Brig/API/Public.hs
@@ -790,7 +790,8 @@ upgradePersonalToTeam ::
     Member NotificationSubsystem r,
     Member TinyLog r,
     Member UserSubsystem r,
-    Member UserStore r
+    Member UserStore r,
+    Member EmailSending r
   ) =>
   Local UserId ->
   Public.BindingNewTeamUser ->
diff --git a/services/brig/src/Brig/API/User.hs b/services/brig/src/Brig/API/User.hs
index 8c6a2e6fb67..223de6c1fac 100644
--- a/services/brig/src/Brig/API/User.hs
+++ b/services/brig/src/Brig/API/User.hs
@@ -130,6 +130,7 @@ import Wire.ActivationCodeStore qualified as ActivationCode
 import Wire.AuthenticationSubsystem (AuthenticationSubsystem, internalLookupPasswordResetCode)
 import Wire.BlockListStore as BlockListStore
 import Wire.DeleteQueue
+import Wire.EmailSending
 import Wire.EmailSubsystem
 import Wire.Error
 import Wire.Events (Events)
@@ -263,7 +264,8 @@ upgradePersonalToTeam ::
     Member NotificationSubsystem r,
     Member (Input (Local ())) r,
     Member (Input UTCTime) r,
-    Member (ConnectionStore InternalPaging) r
+    Member (ConnectionStore InternalPaging) r,
+    Member EmailSending r
   ) =>
   Local UserId ->
   BindingNewTeamUser ->
@@ -295,7 +297,7 @@ upgradePersonalToTeam luid bNewTeam = do
 
     -- send confirmation email
     for_ (userEmail user) $ \email -> do
-      sendPersonalUserCreatorWelcomeMail
+      sendNewTeamOwnerWelcomeEmail
         email
         tid
         bNewTeam.bnuTeam.newTeamName.fromRange
diff --git a/services/brig/src/Brig/Team/Email.hs b/services/brig/src/Brig/Team/Email.hs
index 441cee5d7bf..e9c22b1f82a 100644
--- a/services/brig/src/Brig/Team/Email.hs
+++ b/services/brig/src/Brig/Team/Email.hs
@@ -19,8 +19,7 @@
 
 module Brig.Team.Email
   ( sendMemberWelcomeMail,
-    sendPersonalUserMemberWelcomeMail,
-    sendPersonalUserCreatorWelcomeMail,
+    sendNewTeamOwnerWelcomeEmail,
   )
 where
 
@@ -41,13 +40,11 @@ sendMemberWelcomeMail to tid teamName loc = do
   branding <- asks (.templateBranding)
   liftSem $ sendMail $ renderMemberWelcomeMail to tid teamName tpl branding
 
-sendPersonalUserMemberWelcomeMail :: EmailAddress -> TeamId -> Text -> Maybe Locale -> (AppT r) ()
-sendPersonalUserMemberWelcomeMail _ _ _ _ = do
-  pure ()
-
-sendPersonalUserCreatorWelcomeMail :: EmailAddress -> TeamId -> Text -> Maybe Locale -> (AppT r) ()
-sendPersonalUserCreatorWelcomeMail _ _ _ _ = do
-  pure ()
+sendNewTeamOwnerWelcomeEmail :: (Member EmailSending r) => EmailAddress -> TeamId -> Text -> Maybe Locale -> (AppT r) ()
+sendNewTeamOwnerWelcomeEmail to tid teamName loc = do
+  tpl <- newTeamOwnerWelcomeEmail . snd <$> teamTemplatesWithLocale loc
+  branding <- asks (.templateBranding)
+  liftSem $ sendMail $ renderNewTeamOwnerWelcomeEmail to tid teamName tpl branding
 
 -------------------------------------------------------------------------------
 -- Member Welcome Email
@@ -73,3 +70,28 @@ renderMemberWelcomeMail emailTo tid teamName MemberWelcomeEmailTemplate {..} bra
     replace "team_id" = idToText tid
     replace "team_name" = teamName
     replace x = x
+
+-------------------------------------------------------------------------------
+-- New Team Owner Welcome Email
+
+renderNewTeamOwnerWelcomeEmail :: EmailAddress -> TeamId -> Text -> NewTeamOwnerWelcomeEmailTemplate -> TemplateBranding -> Mail
+renderNewTeamOwnerWelcomeEmail emailTo tid teamName NewTeamOwnerWelcomeEmailTemplate {..} branding =
+  (emptyMail from)
+    { mailTo = [to],
+      mailHeaders =
+        [ ("Subject", toStrict subj),
+          ("X-Zeta-Purpose", "Welcome")
+        ],
+      mailParts = [[plainPart txt, htmlPart html]]
+    }
+  where
+    from = Address (Just newTeamOwnerWelcomeEmailSenderName) (fromEmail newTeamOwnerWelcomeEmailSender)
+    to = Address Nothing (fromEmail emailTo)
+    txt = renderTextWithBranding newTeamOwnerWelcomeEmailBodyText replace branding
+    html = renderHtmlWithBranding newTeamOwnerWelcomeEmailBodyHtml replace branding
+    subj = renderTextWithBranding newTeamOwnerWelcomeEmailSubject replace branding
+    replace "url" = newTeamOwnerWelcomeEmailUrl
+    replace "email" = fromEmail emailTo
+    replace "team_id" = idToText tid
+    replace "team_name" = teamName
+    replace x = x
diff --git a/services/brig/src/Brig/Team/Template.hs b/services/brig/src/Brig/Team/Template.hs
index 86c409e9f62..713c1555a6f 100644
--- a/services/brig/src/Brig/Team/Template.hs
+++ b/services/brig/src/Brig/Team/Template.hs
@@ -71,13 +71,12 @@ loadTeamTemplates o = readLocalesDir defLocale (templateDir gOptions) "team" $ \
             (emailSender gOptions)
             <$> readText fp "email/sender.txt"
         )
-    <*> ( PersonalUserCreatorWelcomeEmailTemplate
-            ""
-            (template "")
-            (template "")
-            (template "")
-            (emailSender gOptions)
-            <$> readText fp "email/sender.txt"
+    <*> ( NewTeamOwnerWelcomeEmailTemplate (tCreatorWelcomeUrl tOptions)
+            <$> readTemplate fp "email/new-team-owner-welcome-subject.txt"
+            <*> readTemplate fp "email/new-team-owner-welcome.txt"
+            <*> readTemplate fp "email/new-team-owner-welcome.html"
+            <*> pure (emailSender gOptions)
+            <*> readText fp "email/sender.txt"
         )
   where
     gOptions = o.emailSMS.general