diff --git a/openpype/plugins/publish/collect_context_label.py b/openpype/plugins/publish/collect_context_label.py
index 8cf71882aa8..6cdeba8418a 100644
--- a/openpype/plugins/publish/collect_context_label.py
+++ b/openpype/plugins/publish/collect_context_label.py
@@ -1,5 +1,6 @@
 """
-Requires:
+Optional:
+    context     -> hostName (str)
     context     -> currentFile (str)
 Provides:
     context     -> label (str)
@@ -16,16 +17,27 @@ class CollectContextLabel(pyblish.api.ContextPlugin):
     label = "Context Label"
 
     def process(self, context):
-
-        # Get last registered host
-        host = pyblish.api.registered_hosts()[-1]
-
-        # Get scene name from "currentFile"
-        path = context.data.get("currentFile") or "<Unsaved>"
-        base = os.path.basename(path)
+        # Add ability to use custom context label
+        label = context.data.get("label")
+        if label:
+            self.log.debug("Context label is already set to \"{}\"".format(
+                label
+            ))
+            return
+
+        host_name = context.data.get("hostName")
+        if not host_name:
+            host_name = pyblish.api.registered_hosts()[-1]
+        # Use host name as base for label
+        label = host_name.title()
+
+        # Get scene name from "currentFile" and use basename as ending of label
+        path = context.data.get("currentFile")
+        if path:
+            label += " - {}".format(os.path.basename(path))
 
         # Set label
-        label = "{host} - {scene}".format(host=host.title(), scene=base)
-        if host == "standalonepublisher":
-            label = host.title()
         context.data["label"] = label
+        self.log.debug("Context label is changed to \"{}\"".format(
+            label
+        ))
diff --git a/openpype/tools/publisher/publish_report_viewer/report_items.py b/openpype/tools/publisher/publish_report_viewer/report_items.py
index 8a01569723e..206f999bac7 100644
--- a/openpype/tools/publisher/publish_report_viewer/report_items.py
+++ b/openpype/tools/publisher/publish_report_viewer/report_items.py
@@ -79,7 +79,7 @@ def __init__(self, report_data):
 
         context_data = data["context"]
         context_data["name"] = "context"
-        context_data["label"] = context_data["label"] or "Context"
+        context_data["label"] = context_data.get("label") or "Context"
 
         logs = []
         plugins_items_by_id = {}
diff --git a/openpype/tools/publisher/widgets/publish_widget.py b/openpype/tools/publisher/widgets/publish_widget.py
index 80d0265dd33..b32b5381d1c 100644
--- a/openpype/tools/publisher/widgets/publish_widget.py
+++ b/openpype/tools/publisher/widgets/publish_widget.py
@@ -335,14 +335,12 @@ def _on_instance_change(self, context, instance):
         if instance is None:
             new_name = (
                 context.data.get("label")
-                or getattr(context, "label", None)
                 or context.data.get("name")
                 or "Context"
             )
         else:
             new_name = (
                 instance.data.get("label")
-                or getattr(instance, "label", None)
                 or instance.data["name"]
             )
 
diff --git a/openpype/tools/pyblish_pype/control.py b/openpype/tools/pyblish_pype/control.py
index f657936b79f..05e53a989a8 100644
--- a/openpype/tools/pyblish_pype/control.py
+++ b/openpype/tools/pyblish_pype/control.py
@@ -244,7 +244,6 @@ def reset_context(self):
         self.context.optional = False
 
         self.context.data["publish"] = True
-        self.context.data["label"] = "Context"
         self.context.data["name"] = "context"
 
         self.context.data["host"] = reversed(pyblish.api.registered_hosts())
diff --git a/openpype/tools/pyblish_pype/model.py b/openpype/tools/pyblish_pype/model.py
index 31aa63677e8..1479d91bb50 100644
--- a/openpype/tools/pyblish_pype/model.py
+++ b/openpype/tools/pyblish_pype/model.py
@@ -596,11 +596,6 @@ def __init__(self, instance):
         instance._logs = []
         instance.optional = getattr(instance, "optional", True)
         instance.data["publish"] = instance.data.get("publish", True)
-        instance.data["label"] = (
-            instance.data.get("label")
-            or getattr(instance, "label", None)
-            or instance.data["name"]
-        )
 
         family = self.data(Roles.FamiliesRole)[0]
         self.setData(
@@ -616,9 +611,16 @@ def type(self):
 
     def data(self, role=QtCore.Qt.DisplayRole):
         if role == QtCore.Qt.DisplayRole:
+            label = None
             if settings.UseLabel:
-                return self.instance.data["label"]
-            return self.instance.data["name"]
+                label = self.instance.data.get("label")
+
+            if not label:
+                if self.is_context:
+                    label = "Context"
+                else:
+                    label = self.instance.data["name"]
+            return label
 
         if role == QtCore.Qt.DecorationRole:
             icon_name = self.instance.data.get("icon") or "file"