diff --git a/openpype/plugins/publish/integrate_ftrack_component_overwrite.py b/openpype/plugins/publish/integrate_ftrack_component_overwrite.py
deleted file mode 100644
index 047fd8462ca..00000000000
--- a/openpype/plugins/publish/integrate_ftrack_component_overwrite.py
+++ /dev/null
@@ -1,21 +0,0 @@
-import pyblish.api
-
-
-class IntegrateFtrackComponentOverwrite(pyblish.api.InstancePlugin):
-    """
-    Set `component_overwrite` to True on all instances `ftrackComponentsList`
-    """
-
-    order = pyblish.api.IntegratorOrder + 0.49
-    label = 'Overwrite ftrack created versions'
-    families = ["clip"]
-    optional = True
-    active = False
-
-    def process(self, instance):
-        component_list = instance.data['ftrackComponentsList']
-
-        for cl in component_list:
-            cl['component_overwrite'] = True
-            self.log.debug('Component {} overwriting'.format(
-                cl['component_data']['name']))
diff --git a/openpype/plugins/publish/validate_editorial_asset_name.py b/openpype/plugins/publish/validate_editorial_asset_name.py
new file mode 100644
index 00000000000..ccea42dc37b
--- /dev/null
+++ b/openpype/plugins/publish/validate_editorial_asset_name.py
@@ -0,0 +1,112 @@
+import pyblish.api
+from avalon import io
+from pprint import pformat
+
+
+class ValidateEditorialAssetName(pyblish.api.ContextPlugin):
+    """ Validating if editorial's asset names are not already created in db.
+
+    Checking variations of names with different size of caps or with
+    or without underscores.
+    """
+
+    order = pyblish.api.ValidatorOrder
+    label = "Validate Asset Name"
+
+    def process(self, context):
+
+        asset_and_parents = self.get_parents(context)
+
+        if not io.Session:
+            io.install()
+
+        db_assets = list(io.find(
+            {"type": "asset"}, {"name": 1, "data.parents": 1}))
+        self.log.debug("__ db_assets: {}".format(db_assets))
+
+        asset_db_docs = {
+            str(e["name"]): e["data"]["parents"] for e in db_assets}
+
+        self.log.debug("__ project_entities: {}".format(
+            pformat(asset_db_docs)))
+
+        assets_missing_name = {}
+        assets_wrong_parent = {}
+        for asset in asset_and_parents.keys():
+            if asset not in asset_db_docs.keys():
+                # add to some nonexistent list for next layer of check
+                assets_missing_name.update({asset: asset_and_parents[asset]})
+                continue
+
+            if asset_and_parents[asset] != asset_db_docs[asset]:
+                # add to some nonexistent list for next layer of check
+                assets_wrong_parent.update({
+                    asset: {
+                        "required": asset_and_parents[asset],
+                        "already_in_db": asset_db_docs[asset]
+                    }
+                })
+                continue
+
+            self.log.info("correct asset: {}".format(asset))
+
+        if assets_missing_name:
+            wrong_names = {}
+            self.log.debug(
+                ">> assets_missing_name: {}".format(assets_missing_name))
+            for asset in assets_missing_name.keys():
+                _asset = asset.lower().replace("_", "")
+                if _asset in [a.lower().replace("_", "")
+                              for a in asset_db_docs.keys()]:
+                    wrong_names.update({
+                        "required_name": asset,
+                        "used_variants_in_db": [
+                            a for a in asset_db_docs.keys()
+                            if a.lower().replace("_", "") == _asset
+                        ]
+                    })
+
+            if wrong_names:
+                self.log.debug(
+                    ">> wrong_names: {}".format(wrong_names))
+                raise Exception(
+                    "Some already existing asset name variants `{}`".format(
+                        wrong_names))
+
+        if assets_wrong_parent:
+            self.log.debug(
+                ">> assets_wrong_parent: {}".format(assets_wrong_parent))
+            raise Exception(
+                "Wrong parents on assets `{}`".format(assets_wrong_parent))
+
+    def _get_all_assets(self, input_dict):
+        """ Returns asset names in list.
+
+            List contains all asset names including parents
+        """
+        for key in input_dict.keys():
+            # check if child key is available
+            if input_dict[key].get("childs"):
+                # loop deeper
+                self._get_all_assets(
+                    input_dict[key]["childs"])
+            else:
+                self.all_testing_assets.append(key)
+
+    def get_parents(self, context):
+        return_dict = {}
+        for instance in context:
+            asset = instance.data["asset"]
+            families = instance.data.get("families", []) + [
+                instance.data["family"]
+            ]
+            # filter out non-shot families
+            if "shot" not in families:
+                continue
+
+            parents = instance.data["parents"]
+
+            return_dict.update({
+                asset: [p["entity_name"] for p in parents]
+            })
+        return return_dict