diff --git a/openpype/tools/publisher/control.py b/openpype/tools/publisher/control.py
index 47e374edf2a..13d007dd356 100644
--- a/openpype/tools/publisher/control.py
+++ b/openpype/tools/publisher/control.py
@@ -2329,8 +2329,25 @@ def run_action(self, plugin_id, action_id):
         result = pyblish.plugin.process(
             plugin, self._publish_context, None, action.id
         )
+        exception = result.get("error")
+        if exception:
+            self._emit_event(
+                "publish.action.failed",
+                {
+                    "title": "Action failed",
+                    "message": "Action failed.",
+                    "traceback": "".join(
+                        traceback.format_exception(exception)
+                    ),
+                    "label": action.__name__,
+                    "identifier": action.id
+                }
+            )
+
         self._publish_report.add_action_result(action, result)
 
+        self.emit_card_message("Action finished.")
+
     def _publish_next_process(self):
         # Validations of progress before using iterator
         # - same conditions may be inside iterator but they may be used
diff --git a/openpype/tools/publisher/window.py b/openpype/tools/publisher/window.py
index 5dd6998b241..193b6948a5b 100644
--- a/openpype/tools/publisher/window.py
+++ b/openpype/tools/publisher/window.py
@@ -321,6 +321,9 @@ def __init__(self, parent=None, controller=None, reset_on_show=None):
         controller.event_system.add_callback(
             "convertors.find.failed", self._on_convertor_error
         )
+        controller.event_system.add_callback(
+            "publish.action.failed", self._on_action_error
+        )
         controller.event_system.add_callback(
             "export_report.request", self._export_report
         )
@@ -1012,6 +1015,18 @@ def _on_convertor_error(self, event):
             event["title"], new_failed_info, "Convertor:"
         )
 
+    def _on_action_error(self, event):
+        self.add_error_message_dialog(
+            event["title"],
+            [{
+                "message": event["message"],
+                "traceback": event["traceback"],
+                "label": event["label"],
+                "identifier": event["identifier"]
+            }],
+            "Action:"
+        )
+
     def _update_create_overlay_size(self):
         metrics = self._create_overlay_button.fontMetrics()
         height = int(metrics.height())