diff --git a/lib/functional-constraints/index.js b/lib/functional-constraints/index.js
index b74fc0d..9072d30 100644
--- a/lib/functional-constraints/index.js
+++ b/lib/functional-constraints/index.js
@@ -13,12 +13,13 @@
 const checks = [
   require('./searchOrCreateKeys'),
   require('./deepNestedFields'),
-  require('./mutuallyExclusiveFields')
+  require('./mutuallyExclusiveFields'),
+  require('./requiredSamples')
 ];
 
-const runFunctionalConstraints = definition => {
+const runFunctionalConstraints = (definition, mainSchema) => {
   return checks.reduce((errors, checkFunc) => {
-    const errorsForCheck = checkFunc(definition);
+    const errorsForCheck = checkFunc(definition, mainSchema);
     if (errorsForCheck) {
       errors = errors.concat(errorsForCheck);
     }
diff --git a/lib/functional-constraints/requiredSamples.js b/lib/functional-constraints/requiredSamples.js
new file mode 100644
index 0000000..5f53a7a
--- /dev/null
+++ b/lib/functional-constraints/requiredSamples.js
@@ -0,0 +1,56 @@
+'use strict';
+
+const _ = require('lodash');
+const jsonschema = require('jsonschema');
+
+// todo: deal with circular dep.
+const RESOURCE_ID = '/ResourceSchema';
+const RESOURCE_METHODS = ['get', 'hook', 'list', 'search', 'create'];
+
+const check = definition => {
+  if (!definition.operation || _.get(definition, 'display.hidden')) {
+    return null;
+  }
+
+  const samples = _.get(definition, 'operation.sample', {});
+  return !_.isEmpty(samples)
+    ? null
+    : new jsonschema.ValidationError(
+        'requires "sample", because it\'s not hidden',
+        definition,
+        definition.id
+      );
+};
+
+module.exports = (definition, mainSchema) => {
+  let definitions = [];
+
+  if (mainSchema.id === RESOURCE_ID) {
+    definitions = RESOURCE_METHODS.map(method => definition[method]).filter(
+      Boolean
+    );
+
+    // allow method definitions to inherit the sample
+    if (definition.sample) {
+      definitions.forEach(methodDefinition => {
+        if (methodDefinition.operation && !methodDefinition.operation.sample) {
+          methodDefinition.operation.sample = definition.sample;
+        }
+      });
+    }
+
+    if (!definitions.length) {
+      return [
+        new jsonschema.ValidationError(
+          'expected at least one resource operation',
+          definition,
+          definition.id
+        )
+      ];
+    }
+  } else {
+    definitions = [definition];
+  }
+
+  return definitions.map(check).filter(Boolean);
+};
diff --git a/lib/schemas/BasicOperationSchema.js b/lib/schemas/BasicOperationSchema.js
index a4f8fcf..a8af96e 100644
--- a/lib/schemas/BasicOperationSchema.js
+++ b/lib/schemas/BasicOperationSchema.js
@@ -14,7 +14,7 @@ module.exports = makeSchema(
     description:
       'Represents the fundamental mechanics of triggers, searches, or creates.',
     type: 'object',
-    required: ['perform', 'sample'],
+    required: ['perform'],
     properties: {
       resource: {
         description:
@@ -38,7 +38,7 @@ module.exports = makeSchema(
       },
       sample: {
         description:
-          'What does a sample of data look like? Will use resource sample if missing.',
+          'What does a sample of data look like? Will use resource sample if missing. Required, if the display is not hidden.',
         type: 'object',
         // TODO: require id, ID, Id property?
         minProperties: 1
diff --git a/lib/schemas/CreateSchema.js b/lib/schemas/CreateSchema.js
index 12544c9..23e439f 100644
--- a/lib/schemas/CreateSchema.js
+++ b/lib/schemas/CreateSchema.js
@@ -34,6 +34,18 @@ module.exports = makeSchema(
           sample: { id: 1 },
           shouldLock: true
         }
+      },
+      {
+        key: 'recipe',
+        noun: 'Recipe',
+        display: {
+          label: 'Create Recipe',
+          description: 'Creates a new recipe.',
+          hidden: true
+        },
+        operation: {
+          perform: '$func$2$f$'
+        }
       }
     ],
     antiExamples: [
@@ -46,6 +58,18 @@ module.exports = makeSchema(
           description: 'Creates a new recipe.'
         },
         operation: { perform: '$func$2$f$', shouldLock: 'yes' }
+      },
+      {
+        key: 'recipe',
+        noun: 'Recipe',
+        display: {
+          label: 'Create Recipe',
+          description: 'Creates a new recipe.'
+        },
+        operation: {
+          perform: '$func$2$f$'
+          // sample is missing!
+        }
       }
     ],
     properties: {
diff --git a/lib/schemas/ResourceMethodCreateSchema.js b/lib/schemas/ResourceMethodCreateSchema.js
index b30ba8b..284f6ca 100644
--- a/lib/schemas/ResourceMethodCreateSchema.js
+++ b/lib/schemas/ResourceMethodCreateSchema.js
@@ -12,6 +12,41 @@ module.exports = makeSchema(
       'How will we find create a specific object given inputs? Will be turned into a create automatically.',
     type: 'object',
     required: ['display', 'operation'],
+    examples: [
+      {
+        display: {
+          label: 'Create Tag',
+          description: 'Create a new Tag in your account.'
+        },
+        operation: {
+          perform: '$func$2$f$',
+          sample: {
+            id: 1
+          }
+        }
+      },
+      {
+        display: {
+          label: 'Create Tag',
+          description: 'Create a new Tag in your account.',
+          hidden: true
+        },
+        operation: {
+          perform: '$func$2$f$'
+        }
+      }
+    ],
+    antiExamples: [
+      {
+        display: {
+          label: 'Create Tag',
+          description: 'Create a new Tag in your account.'
+        },
+        operation: {
+          perform: '$func$2$f$'
+        }
+      }
+    ],
     properties: {
       display: {
         description: 'Define how this create method will be exposed in the UI.',
diff --git a/lib/schemas/ResourceMethodGetSchema.js b/lib/schemas/ResourceMethodGetSchema.js
index 383b2e5..6902792 100644
--- a/lib/schemas/ResourceMethodGetSchema.js
+++ b/lib/schemas/ResourceMethodGetSchema.js
@@ -12,6 +12,48 @@ module.exports = makeSchema(
       'How will we get a single object given a unique identifier/id?',
     type: 'object',
     required: ['display', 'operation'],
+    examples: [
+      {
+        display: {
+          label: 'Get Tag by ID',
+          description: 'Grab a specific Tag by ID.'
+        },
+        operation: {
+          perform: {
+            url: '$func$0$f$'
+          },
+          sample: {
+            id: 385,
+            name: 'proactive enable ROI'
+          }
+        }
+      },
+      {
+        display: {
+          label: 'Get Tag by ID',
+          description: 'Grab a specific Tag by ID.',
+          hidden: true
+        },
+        operation: {
+          perform: {
+            url: '$func$0$f$'
+          }
+        }
+      }
+    ],
+    antiExamples: [
+      {
+        display: {
+          label: 'Get Tag by ID',
+          description: 'Grab a specific Tag by ID.'
+        },
+        operation: {
+          perform: {
+            url: '$func$0$f$'
+          }
+        }
+      }
+    ],
     properties: {
       display: {
         description: 'Define how this get method will be exposed in the UI.',
diff --git a/lib/schemas/ResourceMethodHookSchema.js b/lib/schemas/ResourceMethodHookSchema.js
index 744607e..c74811a 100644
--- a/lib/schemas/ResourceMethodHookSchema.js
+++ b/lib/schemas/ResourceMethodHookSchema.js
@@ -12,6 +12,45 @@ module.exports = makeSchema(
       'How will we get notified of new objects? Will be turned into a trigger automatically.',
     type: 'object',
     required: ['display', 'operation'],
+    examples: [
+      {
+        display: {
+          label: 'Get Tag by ID',
+          description: 'Grab a specific Tag by ID.'
+        },
+        operation: {
+          type: 'hook',
+          perform: '$func$0$f$',
+          sample: {
+            id: 385,
+            name: 'proactive enable ROI'
+          }
+        }
+      },
+      {
+        display: {
+          label: 'Get Tag by ID',
+          description: 'Grab a specific Tag by ID.',
+          hidden: true
+        },
+        operation: {
+          type: 'hook',
+          perform: '$func$0$f$'
+        }
+      }
+    ],
+    antiExamples: [
+      {
+        display: {
+          label: 'Get Tag by ID',
+          description: 'Grab a specific Tag by ID.'
+        },
+        operation: {
+          type: 'hook',
+          perform: '$func$0$f$'
+        }
+      }
+    ],
     properties: {
       display: {
         description:
diff --git a/lib/schemas/ResourceMethodListSchema.js b/lib/schemas/ResourceMethodListSchema.js
index 9aa2971..f829aea 100644
--- a/lib/schemas/ResourceMethodListSchema.js
+++ b/lib/schemas/ResourceMethodListSchema.js
@@ -12,6 +12,50 @@ module.exports = makeSchema(
       'How will we get a list of new objects? Will be turned into a trigger automatically.',
     type: 'object',
     required: ['display', 'operation'],
+    examples: [
+      {
+        display: {
+          label: 'New User',
+          description: 'Trigger when a new User is created in your account.'
+        },
+        operation: {
+          perform: {
+            url: 'http://fake-crm.getsandbox.com/users'
+          },
+          sample: {
+            id: 49,
+            name: 'Veronica Kuhn',
+            email: 'veronica.kuhn@company.com'
+          }
+        }
+      },
+      {
+        display: {
+          label: 'New User',
+          description: 'Trigger when a new User is created in your account.',
+          hidden: true
+        },
+        operation: {
+          perform: {
+            url: 'http://fake-crm.getsandbox.com/users'
+          }
+        }
+      }
+    ],
+    antiExamples: [
+      {
+        display: {
+          label: 'New User',
+          description: 'Trigger when a new User is created in your account.'
+        },
+        operation: {
+          perform: {
+            url: 'http://fake-crm.getsandbox.com/users'
+          }
+          // missing sample
+        }
+      }
+    ],
     properties: {
       display: {
         description:
diff --git a/lib/schemas/ResourceMethodSearchSchema.js b/lib/schemas/ResourceMethodSearchSchema.js
index efd9fc3..09173fb 100644
--- a/lib/schemas/ResourceMethodSearchSchema.js
+++ b/lib/schemas/ResourceMethodSearchSchema.js
@@ -12,6 +12,41 @@ module.exports = makeSchema(
       'How will we find a specific object given filters or search terms? Will be turned into a search automatically.',
     type: 'object',
     required: ['display', 'operation'],
+    examples: [
+      {
+        display: {
+          label: 'Find a Recipe',
+          description: 'Search for recipe by cuisine style.'
+        },
+        operation: {
+          perform: '$func$2$f$',
+          sample: { id: 1 }
+        }
+      },
+      {
+        display: {
+          label: 'Find a Recipe',
+          description: 'Search for recipe by cuisine style.',
+          hidden: true
+        },
+        operation: {
+          perform: '$func$2$f$'
+        }
+      }
+    ],
+    antiExamples: [
+      {
+        key: 'recipe',
+        noun: 'Recipe',
+        display: {
+          label: 'Find a Recipe',
+          description: 'Search for recipe by cuisine style.'
+        },
+        operation: {
+          perform: '$func$2$f$'
+        }
+      }
+    ],
     properties: {
       display: {
         description: 'Define how this search method will be exposed in the UI.',
diff --git a/lib/schemas/ResourceSchema.js b/lib/schemas/ResourceSchema.js
index a454d86..2b2c370 100644
--- a/lib/schemas/ResourceSchema.js
+++ b/lib/schemas/ResourceSchema.js
@@ -17,6 +17,127 @@ module.exports = makeSchema(
       'Represents a resource, which will in turn power triggers, searches, or creates.',
     type: 'object',
     required: ['key', 'noun'],
+    examples: [
+      {
+        key: 'tag',
+        noun: 'Tag',
+        get: {
+          display: {
+            label: 'Get Tag by ID',
+            description: 'Grab a specific Tag by ID.'
+          },
+          operation: {
+            perform: {
+              url: 'http://fake-crm.getsandbox.com/tags/{{inputData.id}}'
+            },
+            sample: {
+              id: 385,
+              name: 'proactive enable ROI'
+            }
+          }
+        }
+      },
+      {
+        key: 'tag',
+        noun: 'Tag',
+        sample: {
+          id: 385,
+          name: 'proactive enable ROI'
+        },
+        get: {
+          display: {
+            label: 'Get Tag by ID',
+            description: 'Grab a specific Tag by ID.'
+          },
+          operation: {
+            perform: {
+              url: 'http://fake-crm.getsandbox.com/tags/{{inputData.id}}'
+            }
+            // resource sample is used
+          }
+        }
+      },
+      {
+        key: 'tag',
+        noun: 'Tag',
+        get: {
+          display: {
+            label: 'Get Tag by ID',
+            description: 'Grab a specific Tag by ID.',
+            hidden: true
+          },
+          operation: {
+            perform: {
+              url: 'http://fake-crm.getsandbox.com/tags/{{inputData.id}}'
+            }
+          }
+        },
+        list: {
+          display: {
+            label: 'New Tag',
+            description: 'Trigger when a new Tag is created in your account.'
+          },
+          operation: {
+            perform: {
+              url: 'http://fake-crm.getsandbox.com/tags'
+            },
+            sample: {
+              id: 385,
+              name: 'proactive enable ROI'
+            }
+          }
+        }
+      }
+    ],
+    antiExamples: [
+      {
+        key: 'tag',
+        noun: 'Tag',
+        get: {
+          display: {
+            label: 'Get Tag by ID',
+            description: 'Grab a specific Tag by ID.'
+          },
+          operation: {
+            perform: {
+              url: 'http://fake-crm.getsandbox.com/tags/{{inputData.id}}'
+            }
+            // missing sample (and no sample on resource)
+          }
+        },
+        list: {
+          display: {
+            label: 'New Tag',
+            description: 'Trigger when a new Tag is created in your account.'
+          },
+          operation: {
+            perform: {
+              url: 'http://fake-crm.getsandbox.com/tags'
+            },
+            sample: {
+              id: 385,
+              name: 'proactive enable ROI'
+            }
+          }
+        }
+      },
+      {
+        key: 'tag',
+        noun: 'Tag',
+        get: {
+          display: {
+            label: 'Get Tag by ID',
+            description: 'Grab a specific Tag by ID.'
+          },
+          operation: {
+            perform: {
+              url: 'http://fake-crm.getsandbox.com/tags/{{inputData.id}}'
+            }
+            // missing sample (and no sample on resource)
+          }
+        }
+      }
+    ],
     properties: {
       key: {
         description: 'A key to uniquely identify this resource.',
diff --git a/lib/schemas/SearchSchema.js b/lib/schemas/SearchSchema.js
index 859bee4..5a5b2e8 100644
--- a/lib/schemas/SearchSchema.js
+++ b/lib/schemas/SearchSchema.js
@@ -12,6 +12,45 @@ module.exports = makeSchema(
     description: 'How will Zapier search for existing objects?',
     type: 'object',
     required: ['key', 'noun', 'display', 'operation'],
+    examples: [
+      {
+        key: 'recipe',
+        noun: 'Recipe',
+        display: {
+          label: 'Find a Recipe',
+          description: 'Search for recipe by cuisine style.'
+        },
+        operation: {
+          perform: '$func$2$f$',
+          sample: { id: 1 }
+        }
+      },
+      {
+        key: 'recipe',
+        noun: 'Recipe',
+        display: {
+          label: 'Find a Recipe',
+          description: 'Search for recipe by cuisine style.',
+          hidden: true
+        },
+        operation: { perform: '$func$2$f$' }
+      }
+    ],
+    antiExamples: [
+      'abc',
+      {
+        key: 'recipe',
+        noun: 'Recipe',
+        display: {
+          label: 'Find a Recipe',
+          description: 'Search for recipe by cuisine style.'
+        },
+        operation: {
+          perform: '$func$2$f$'
+          // missing sample
+        }
+      }
+    ],
     properties: {
       key: {
         description: 'A key to uniquely identify this search.',
diff --git a/lib/schemas/TriggerSchema.js b/lib/schemas/TriggerSchema.js
index 710d3d7..78a1a4b 100644
--- a/lib/schemas/TriggerSchema.js
+++ b/lib/schemas/TriggerSchema.js
@@ -13,6 +13,47 @@ module.exports = makeSchema(
     description: 'How will Zapier get notified of new objects?',
     type: 'object',
     required: ['key', 'noun', 'display', 'operation'],
+    examples: [
+      {
+        key: 'new_recipe',
+        noun: 'Recipe',
+        display: {
+          label: 'New Recipe',
+          description: 'Triggers when a new recipe is added.'
+        },
+        operation: {
+          type: 'polling',
+          perform: '$func$0$f$',
+          sample: { id: 1 }
+        }
+      },
+      {
+        key: 'new_recipe',
+        noun: 'Recipe',
+        display: {
+          label: 'New Recipe',
+          description: 'Triggers when a new recipe is added.',
+          hidden: true
+        },
+        operation: {
+          type: 'polling',
+          perform: '$func$0$f$'
+        }
+      }
+    ],
+    antiExamples: [
+      {
+        key: 'new_recipe',
+        noun: 'Recipe',
+        display: {
+          label: 'New Recipe',
+          description: 'Triggers when a new recipe is added.'
+        },
+        operation: {
+          perform: '$func$0$f$'
+        }
+      }
+    ],
     properties: {
       key: {
         description: 'A key to uniquely identify this trigger.',
diff --git a/lib/utils/makeValidator.js b/lib/utils/makeValidator.js
index 1765bf7..687c164 100644
--- a/lib/utils/makeValidator.js
+++ b/lib/utils/makeValidator.js
@@ -28,7 +28,7 @@ const makeValidator = (mainSchema, subSchemas) => {
     validate: definition => {
       const results = v.validate(definition, mainSchema);
       results.errors = results.errors.concat(
-        functionalConstraints.run(definition)
+        functionalConstraints.run(definition, mainSchema)
       );
       results.errors = results.errors.map(error => {
         error.codeLinks = makeLinks(error, links.makeCodeLink);