- Allow a hotel’s departments to generate reports on customer, employees, hotel locations, event reservations etc.
- Provide information to enhance or improve marketing efforts to specific targets like room bookings and restaurant bookings
- Gain insight for revenue/budgeting reports based on customer habits and seasons (via dates booked)
- Permit inventory management department and facilities department to maintain inventory and coordinate with suppliers
- Allow Chains to keep track of the performance of their hotels
- Let Hotels maintain a record of rooms, amenities, restaurants and their booking data
