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E--Commerce-Segmentation

1.) Customer Segmentation :

  • Loading and preprocessing the data
  • Feature Selection
  • Applying Clustering algorithm
  • Analysing the result
  • Visualizing the result

2.) Customer Conversion Prediction :

  • Importing the Necessary Modules
  • Cleaning and preprocessing the data
  • Train-test split of preprocessed data
  • Initializing the model
  • Evaluating the Model using evaluation metrics such as accuracy, precision and F1 Score.