Warby Parker is a transformative lifestyle brand with a lofty objective: to offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses. Founded in 2010 and named after two characters in an early Jack Kerouac journal, Warby Parker believes in creative thinking, smart design, and doing good in the world — for every pair of eyeglasses and sunglasses sold, a pair is distributed to someone in need.
In the Learn SQL from Scratch Capstone Project, we have partnered with Warby Parker's Data Science team and you will analyze different Warby Parker's marketing funnels in order to calculate conversion rates. Here are the funnels and the tables that you are given:
Quiz Funnel:
Home Try-On Funnel:
Thank you Warby for the partnership and especially:
- Ryan Tuck, Data Engineer, Warby Parker
- Lon Binder, Chief Technology Officer, Warby Parker
- Maddie Tierney, Executive Assistant, Warby Parker
- Kaki Read, Senior Communications Manager, Warby Parker
- Isabel Seely, Senior Brand Manager, Warby Parker