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Analytics Templates & Instructions

Christine Thomas edited this page Jun 13, 2022 · 18 revisions

DAP templates

If you have a DAP account, you can use these links to import our onrr.gov reports (not direct links). Select DOI Agency Profile when prompted for a profile during the import process.

Dashboard

https://analytics.google.com/analytics/web/template?uid=D1ZqT6y5SEmpRJrSjXvrrA

Custom reports

ONRR.gov 1 (Page Views, Locations, Referring Pages, and Devices): https://analytics.google.com/analytics/web/template?uid=L1yyu17yTGu6pFA3nw7F1w

ONRR.gov 2 (Landing Pages, Screen Sizes, and Browsers): https://analytics.google.com/analytics/web/template?uid=nK_KhQO2RcOUvYzIIV3BZA

User segment

ONRR.gov Users: https://analytics.google.com/analytics/web/template?uid=MtdwOtPATmqjkiimMyNwUQ

Requesting DAP access

DAP access request form: https://docs.google.com/forms/d/e/1FAIpQLSc002Xp2hMjH0KxzilzfKG-ei8TzHLK-uady-qQbbAZms7jNQ/viewform

Instructions for updating the analytics page

We update the analytics page monthly.

Users, session & page views

Data is in the ONRR.gov 1 report, Page Views tab. Chart is generated using the Page Views worksheet in this spreadsheet (limited access). Add in the month's: Total Page View, Total Sessions, and Totals Users to the excel. Then, make sure the chart in the Excel is updated to incorporate the most recent month's data.

Take a screenshot of the chart in the excel, and save the file as ONRR_gov_Users.png and upload it to the analytics folder in the research repo. That will update the chart on the analytics page.

Go to the the Onrr.gov dashboard, click export to get a PDF of the report. Save the file as ONRR.gov_YEAR_MONTH.pdf and upload it to the appropriate Fiscal Year folder within the analytics folder in the research repo.

Then update the data in the markdown table on the page.

Monthly Dashboard Report

Data is in the Dashboard Report. Apply the ONRR.gov Users Segment to the report and export it to pdf. Then upload it to the Analytics folder in the research repo and add a row to the markdown table.

Landing Pages

Data is in the ONRR.gov 2 report, Landing Pages tab. Add the top 3 landing pages for the month to the markdown table.

Most Viewed Pages

Data is in the ONRR.gov 1 report, Page Views tab.

Referrers

Data is in the ONRR.gov 1 report, Referring Pages tab.

Devices

Data is in the ONRR.gov 1 report, Devices tab. Add a row with the percentages to the markdown table.

Browsers

Data is in the ONRR.gov 2 report, Browsers tab. Add Device Category as a Secondary Dimension (the control for this is in the table header). Add any browsers over 1% to the table and bold any over 10%.

Downloads

This one's not in a report. Add the ONRR.gov Users Segment. Then use the left nav to go to Behavior > Events > Overview > Event Category: Download - In the top of the display table, click on Event Label. Add the top three downloads to the table.

Outbound Links

This one's not in a report. Add the ONRR.gov Users Segment. Then use the left nav to go to Behavior > Events > Overview > Event Category: Outbound - In the top of the display table, click on Event Action. Add the top three links to the table.

Site Searches

Data is available from search.gov. https://search.usa.gov/login, which you have to have an account for. For total searches, login to search.gov and go Analytics -> set month -> generate report

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