cmake+cpack.txt

set(APP_NAME "Your app name")
if(CMAKE_INSTALL_PREFIX_INITIALIZED_TO_DEFAULT)
    set(CMAKE_INSTALL_PREFIX "c:/${APP_NAME}" CACHE PATH "..." FORCE)
endif()
install(TARGETS YourAPP RUNTIME)
install(CODE "execute_process(COMMAND ${CMAKE_SOURCE_DIR}/YourScirpt.bat ${CMAKE_SOURCE_DIR} ${CMAKE_INSTALL_PREFIX})")
        
install(FILES 
   "${CMAKE_RUNTIME_OUTPUT_DIRECTORY}/${CONFIG_NAME}/YourApp'sDepedency1.dll"
   "${CMAKE_RUNTIME_OUTPUT_DIRECTORY}/${CONFIG_NAME}/YourApp'sDepedency2.dll"
   "..."
DESTINATION bin)
        
install(CODE "MESSAGE(\"COPY Folders...\")")
install(DIRECTORY ${CMAKE_SOURCE_DIR}/YourAditionalFolders DESTINATION bin)
install(CODE "MESSAGE(\"END COPY Folders...\")")

set(APP_ICON "${CMAKE_SOURCE_DIR}/logo.ico")
include(InstallRequiredSystemLibraries)
set(CPACK_NSIS_MUI_ICON "${APP_ICON}")
set(CPACK_NSIS_MUI_UNIICON "${APP_ICON}")
set(CPACK_NSIS_EXTRA_INSTALL_COMMANDS "
		SetOutPath '$instdir\\\\bin' 
		CreateShortcut '$desktop\\\\${APP_NAME}.lnk' '$instdir\\\\bin\\\\YourAPP.exe' '' '$instdir\\\\bin\\\\logo.ico' 0
		CreateDirectory '$SMPROGRAMS\\\\$STARTMENU_FOLDER'
		CreateShortCut '$SMPROGRAMS\\\\$STARTMENU_FOLDER\\\\${APP_NAME}.lnk' '$INSTDIR\\\\bin\\\\YourAPP.exe' '' '$instdir\\\\bin\\\\logo.ico' 0
")
set(CPACK_NSIS_ENABLE_UNINSTALL_BEFORE_INSTALL "ON")
set(CPACK_NSIS_MODIFY_PATH "ON")
set(CPACK_NSIS_DISPLAY_NAME "${APP_NAME}")
set(CPACK_NSIS_PACKAGE_NAME "${APP_NAME}")
set(CPACK_NSIS_MUI_FINISHPAGE_RUN CPRenderInstance)
#set(CPACK_PACKAGE_EXECUTABLES CPRenderInstance "${APP_NAME}")
set(CPACK_PACKAGE_NAME "${APP_NAME}")
set(CPACK_PACKAGE_VENDOR "Your Company")
set(CPACK_SOURCE_GENERATOR "TGZ")
set(CPACK_PACKAGE_DIRECTORY "c:/${APP_NAME}")
set(CPACK_PACKAGE_INSTALL_DIRECTORY "Your Company\\\\${APP_NAME}")
include(CPack)