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Example Users

User 1: Tabitha

Busy Mother and Stylist

Tabitha

- Tabitha is a mother of 2 and full- time hair stylist. She forgets to go the store to buy food, and when she does get to the store she often makes double trips or spends money on expensive delivery apps. - "Quote from Tabitha" - She wants reminders to go shopping and a fun system to enjoy the process instead of feeling like chore.

User 2: Carl

Tax Specialist

Carl

- Carl works from home and recently started the Keto diet and also grocery shops for his mom with Alzheimers. He needs a site that allows for organized shopping for multi home families. - “Quote from Carl” - Carl needs an efficient time consuming solutions to expedite his shopping experience.

Competitive Research

Direct: AnyList (Mobile App)

Features:

  • Direct marketing
  • Brand is all about calmness and stress free vibes
  • Flow: text button and intuitive scrolling
  • Improvement: replace sample image with demo .gif
  • Create and share: break it up into two sections
  • Mulitplatform option: not selling
  • Can try without
  • Softer delivery for warning prompt
  • No demo?

Complaints:

  • “We love this app because it is an all in one solution.”
  • “We can’t move around our list items easily....”
  • “We need clear instructions on CRUD....”

Direct: OurGroceries (Mobile App)

Features:

  • Motion design is stellar.
  • Bottom navigation can be stronger.
  • More customization

Complaints:

  • “We want a cost calculator”
  • “We need reusable list”
  • “I am not sure how to add new items”

Direct: ShoppingList (Mobile App)

Features:

  • Fun and Vibrant
  • Nice accessibility with help option
  • Suggested List, skip option
  • Wizard walk through for rest of list
  • Create category, add emoji
  • Auto type feature good?

Complaints:

  • “We need customer support...emails don’t work.”
  • “I am confused about the selection.”
  • “We want to collaborate with other family members and can’t.”

Branding

Road to being the #1 Food App

  • Food affects how we feel
  • Address compulsive eating, weight gain, binging
  • Increase alertness, improve health, easier movement, improved body image, energy
  • Eating patterns dictate choices
  • Food therapy, food diary, do not skipping, encouraging snacks and treats
  • Thriving, not just surviving
  • “Rewrite your food story”