Merge pull request #1 from NewStore/fix-encoding

chore(README): fix encoding

Author: bernardotorres

README.rst

@@ -142,7 +142,7 @@ Manually canceling tracing will not clear any tracing already done - it will sim
 Further information
 ===================
 
-If you’re interested in learning more about the OpenTracing standard, please visit `opentracing.io`_ or `join the mailing list`_. If you would like to implement OpenTracing in your project and need help, feel free to send us a note at `community@opentracing.io`_.
+If you're interested in learning more about the OpenTracing standard, please visit `opentracing.io`_ or `join the mailing list`_. If you would like to implement OpenTracing in your project and need help, feel free to send us a note at `community@opentracing.io`_.
 
 .. _opentracing.io: http://opentracing.io/
 .. _join the mailing list: http://opentracing.us13.list-manage.com/subscribe?u=180afe03860541dae59e84153&id=19117aa6cd