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branding.html
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---
layout: simple-page
title: Branding
subtitle: In the following, we collect a few guidelines for usage of the RIOT logo, catch phrases <i>etc.</i> If in doubt, please ask us and we'll be happy to discuss options; most likely, we'll be able to work something out.
---
<!-- ======= About Section ======= -->
<section id="branding">
<div class="container">
<div class="row content">
<div class="col-12 col-lg-6">
<p class="lead">
We love it when people use or extend RIOT for either
commercial or non-profit purposes. RIOT is open-source under
LGPLv2.1 license.
We emphasize, however, that we retain all rights to the RIOT
name and logo, and related terms and catch phrases;
collectively referred to as the "RIOT marks" in the following.
This includes using the marks for promoting websites,
services, businesses, and products
</p>
</div>
<div class="col-12 col-lg-6 pt-4 pt-lg-0">
<p class="lead">
While generally we are fine giving people permission to use
the marks under many circumstances, we reserve the right to
decide on a case-by-case basis.
Our main objective here
concerns avoiding confusion: We want to ensure that when
people talk about the community or operating system "RIOT",
they all mean the same.
</p>
</div>
<p>
</p>
</div>
</div>
<div class="container">
<div class="section-title">
<h2>RIOT Marks</h2>
<p><p>
</div>
<div class="row">
<div class="col-6 col-lg-3">
<h2 class="ft-miso">Logo</h2>
<div class="sample text-center">
<img src="{{ "/assets/img/riot-logo.svg" | relative_url }}" class="img-fluid h-100" alt="RIOT OS logo">
</div>
<h5 class="mt-2"><a href="{{ "/assets/branding/riot-logo.zip" | relative_url }}">riot-logo.zip</a></h5>
</div>
<div class="col-12 col-lg-6">
<h2 class="ft-miso">Colors</h2>
<div class="row">
<div class="col">
<div class="card border-0">
<div class="card-header w-100 sample" style="background: #40a687;"></div>
<div class="card-body">
<h5>#40A687</h5>
<h5>RGB: 64 166 135</h5>
<h5>CMYK: 73 13 58 0</h5>
<h5>Pantone: 7723 c</h5>
</div>
</div>
</div>
<div class="col">
<div class="card border-0">
<div class="card-header w-100 sample" style="background: #bc202a;"></div>
<div class="card-body">
<h5>#BC202A</h5>
<h5>RGB: 188 32 42</h5>
<h5>CMYK: 18 100 94 9</h5>
<h5>Pantone: 7621 c</h5>
</div>
</div>
</div>
</div>
</div>
<div class="col-6 col-lg-3">
<h2 class="ft-miso">Font</h2>
<div class="sample p-2 overflow-hidden">
<span class="ft-miso font-sample align-middle">ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxzy0123456789</span>
</div>
<h5 class="mt-2"><a href="http://martennettelbladt.se/miso/" target="_blank">Miso Font</a></h5>
</div>
</div>
<div class="section-title mt-4">
<p>Catch Phrases<p>
</div>
<blockquote>
<p>
<span class="ft-miso fs-3">"The friendly Operating System for the Internet of
Things."</span>,
including any abbreviations such as "IoT".
</p>
</blockquote>
<p>
When you refer to the RIOT open source project, use "RIOT".
People involved in the RIOT community are commonly spelled
"RIOTers".
</p>
<p>
When you refer to the RIOT operating system, use the terms "the
operating system RIOT", "the RIOT operating system", or "RIOT OS",
but please do not use "RIOT-OS".
</p>
</div>
</section>
<section>
<div class="container">
<div class="section-title">
<h2>Legal Disclaimer</h2>
<p>Using the RIOT marks<p>
</div>
<div class="row">
<p class="lead">
The following are general policies using the RIOT marks. If you
have a specific question or concern about promoting RIOT or
using its marks, please contact
<a href="mailto:riot@riot-os.org">us</a>.
</p>
</div>
<div class="row">
<div class="col-12 col-md-6">
<div class="card d-flex h-100 shadow-sm border-0 rounded">
<div class="card-header border-0 text-center align-items-center justify-content-center">
<h3 class="card-title align-middle" ><i class="ri-checkbox-circle-line me-2 align-middle"></i> Uses that do not require explicit approval</h3>
</div>
<div class="card-body">
<ul>
<li class="py-2">
You use "RIOT", "RIOT OS", or the RIOT logo only to
refer to the official RIOT distribution as available
via <a href="https://riot-os.org">riot-os.org</a>, not
any derived or modified version.
</li>
<li class="py-2">
Using of the RIOT marks on websites,
brochures, documentation, presentations, academic
papers, books, and product packaging to refer to the
RIOT operating system or the RIOT community is allowed.
</li>
<li class="py-2">
You make clear that you are not part of the RIOT
project or otherwise representing it. A simple
disclaimer will take care of this if there is any risk
of confusion.
</li>
<li class="py-2">
Using the RIOT marks (even in modified form) for
social events like meetups, tutorials, and the like is
allowed for events that are free to attend. For
commercial events, please contact <a
href="mailto:riot@riot-os.org">us</a>.
</li>
<li class="py-2">
Using the RIOT marks (even in modified form) on
t-shirts, hats, devices, and other artwork or
merchandise is allowed for your personal use or for
use by a small group of community members, as long as
they are not sold.
</li>
</ul>
</div>
</div>
</div>
<div class="col-12 col-md-6">
<div class="card d-flex h-100 shadow-sm border-0 rounded">
<div class="card-header border-0 text-center align-items-center justify-content-center">
<h3 class="card-title align-middle" ><i class="ri-error-warning-line me-2 align-middle"></i> Uses that require explicit approval</h3>
</div>
<div class="card-body">
<ul>
<li class="py-2">
Distributing a modified version of RIOT and calling it
"RIOT" or "RIOT OS" requires explicit, written permission from
<a href="mailto:riot@riot-os.org">us</a>.
This restriction is necessary to ensure that RIOT users
understand what the RIOT project has signed off on,
without risking ambiguity that would undermine the
trust into the system.
In short, if it is called "RIOT", it must be our RIOT.
We will usually allow these uses as long as the
modifications are (1) relatively small and (2) very
clearly communicated to end-users.
</li>
<li class="py-2">
Selling t-shirts, stickers, and other artwork or merchandise
requires explicit, written permission from <a
href="mailto:riot@riot-os.org">us</a>. We will usually allow
these uses as long as (1) it is clearly communicated that the
merchandise is not in any way an official part of the RIOT
project and (2) it is clearly communicated whether profits
benefit the RIOT project.
</li>
<li>
The word "RIOT Summit" cannot be used without explicit
permission when organizing events.
</li>
</ul>
</div>
</div>
</div>
</div>
</div>
</section>
<section>
<div class="container">
<div class="row">
<p>
(Parts of this document have been inspired by the <a
href="https://zeek.org/marks-and-logos/" target="_blank">Zeek project</a> and <a
href="https://www.rust-lang.org/policies/media-guide" target="_blank">Rust project</a>.)
</p>
</div>
</div>
</section>
</main><!-- End #main -->