Learning Objectives:
LO8a: Understand the basic concepts and the viewpoints of different stakeholders in public engagement with science, both in science communication and community science efforts (knowledge).
LO8b: Understand the different approaches to citizen science, how to involve a larger audience in your research and limitations & pitfalls (knowledge).
LO8c: Understand the different approaches to target groups/audiences and communication channels, who to involve in what kind of communication, and how to do it strategically and with which tools (knowledge).
LO8d: Develop either a citizen science program to empower non-academics interested in your research field, or a personal communication strategy to bring your research to a wider audience (tasks).
-
Science Communication
-
Basics and principles of science communication, public outreach and engagement, and their relationship to Open Science.
-
Different stakeholders and audiences in public engagement and science communication, and how to shape messages for each of them.
-
Press releases and interacting with the media.
-
Different forms of social media:
-
How and why to blog about your research.
-
Using Twitter for outreach, conferences and networking.
-
How to use video and audio for outreach.
-
-
How to connect with citizen science initiatives, public advocacy groups, and patient organizations in your research area.
-
How to take your research to the stage (e.g., FameLab, Science Slam, Cosy Science).
-
When sh*t hits the fan - basics in crisis communication.
-
-
Citizen/Community Science
- Content will come here ;-)
-
Individuals: Dawn Bazely, Melanie Smallman, Lou Woodley, Caren Cooper, Shannon Dosemagen, Muki Hakley, Karen James, Elodie Chabrol, Andre Lampe, Egle Ramanauskaite, Luc Henry, Lucy Patterson.
-
Organisations: Public Labs, European Citizen Science Association,
-
Other: AAAS
Tools
-
The 'Up-Goer' five text editor (XKCD).
-
Citizen Science Course with a full training platform available here.
Research Articles and Reports
-
Towards an Analytical Framework of Science Communication Models (Trench, 2008).
-
An introduction to social media for scientists (Bik and Goldstein, 2013).
-
Ten simple rules of live tweeting at scientific conferences (Ekins and Perlstein, 2014).
-
Crowd science: The organization of scientific research in open collaborative projects (Franzoni and Sauermann, 2014).
-
Why did the proton cross the road? Humour and science communication (Reisch, 2014).
-
Science communication as political communication (Scheufele, 2014).
-
Why should we promote public engagement with science? (Stilgoe et al., 2014).
-
Bridging science education and science communication research (Baram-Tsabari and Osborne, 2015).
-
Opinion: Lay summaries needed to enhance science communication (Kuehne and Olden, 2015).
-
Identifying what matters: Science education, science communication and democracy (Lewenstein, 2015).
-
Best practices for managing intellectual property rights in citizen science: A guide for researchers and citizen scientists (Scassa and Chung, 2015).
-
Global change and local solutions: Tapping the unrealized potential of citizen science for biodiversity research (Theobald et al., 2015).
-
Emerging problems of data quality in citizen science (Lukyanenko et al., 2016).
-
Youth-focused citizen science: Examining the role of environmental science learning and agency for conservation (Ballard et al., 2017).
-
Contribution of citizen science towards international biodiversity monitoring (Chandler et al., 2017).
-
Citizen Science Terminology Matters: Exploring Key Terms (Eitzel et al., 2017).
-
Leveraging the power of place in citizen science for effective conservation decision making (Newman et al., 2017).
-
Austrian Citizen Science Conference 2017: Expanding Horizons.
-
Setting up crowd science projects (Scheliga et al., 2016).
-
Citizen science (Hecker et al., 2018).
Key posts:
-
Public-friendly Open Science, Matteo Cantiello.
-
Guidelines for good science Public Relations, Wissenschaft im Dialog and the Bundesverband Hochschulkommunikation.
-
Effective communication, better science, Mónica I. Feliú-Mójer.
-
Five strategies for identifying an audience, Lisa Willemse.
-
Policy: The art of science advice to government, Peter Gluckman.
-
Guidance: Principles of scientific advice to government, Government Office for Science (UK).
-
Getting started with science communication, Sam Illingworth.
Other:
-
Open Science Monitor, Citizen Science (European Commission).
-
Cientópolis (Citizen science and open science platform for Latin America).
-
Citizen Science & Open Science: Synergies & Future Areas of Work, Doing it Together Science (ECSA).
-
How to effectively communication science and scientific research to a broad audience (Robinson, 2009).
-
Collection: Plain language summaries of research (Rodgers et al., 2017).
-
Crowdfunding platforms:
-
Search and make a short list of your institution's people involved in outreach, PR etc. Do you know everybody important for what you do?
-
Read a press release from your institution.
- How does it compare to the research article itself?
-
Write a blog post summarising a selection of your research papers to date.
-
Start a blog and post them!
-
If possible, connect this to your main website.
-
-
Respond to discussions on (social) media about your topic of research.
-
Use hashtags to find relevant conversations.
-
Who is popular in your field? What do you notice about their style of engagement?
-
-
Identify relevant citizen science initiatives on social media.
-
Add them to your contacts.
-
Reach out to them and open a conversation on how you could mutually benefit from shared research.
-
-
How would you communicate with protesters in front of your institute?
-
What policy-level consultations are open at the moment at a national level?
-
Are any of them in a discipline or topic related to yours?
-
If so, draft a short response based on your understanding of the relevant research.
-