Megaissue: Midmarket SEO

[ivanagas]

We are writing more content for our products targeting midmarket companies. More discussions.

Feature flags

• PostHog vs LaunchDarkly @ivanagas
• PostHog vs GrowthBook @ivanagas
• Python, React, Go + feature flags pages @ivanagas
• Upgrade canary release page: Add mention of canary testing, increase depth @ivanagas
• Feature flags as a service Blog - Why use feature flags as a service #6600 @ivanagas
• feature management (8100/m), what it is, how to do it, early access
• production environment (4400/m), what it is, how to make changes to it without releases, could also build in our other products
• Progressive delivery, explained (150/mo)
• Dark launching (what is it, how to do it) (300/mo)
• Customization vs personalization (200/mo)
• Decouple deploy from release Blog - Why (and how) you should decouple deployment from release? #6601 @ivanagas
• LaunchDarkly alternatives @andyvan-ph
• Kameleoon alternatives
• Multivariate testing for A/B test, explained #7106

Experimentation

Important to stay ICP focused here and not fall into marketing keywords

• Python, React + A/B testing pages @ivanagas
• PostHog vs Optimizely
• conversion strategy (880/m), how to develop, analyze one
• increase conversion rate (1000/m), X examples from how real companies increased conversion rate using product tools
• landing page optimization (1900/m), tools and rules you can use Blog - Landing page optimization #6849
• Optimizely alternatives @andyvan-ph
• VWO alternatives (140/m)
• PostHog vs VWO #7265
• A/B test best practices (140/m) and tips (with examples)
• A/B Testing Case Studies (40/m)
• Interpreting A/B Test Results (how to analyze and interpret A/B test data, including statistical significance, confidence intervals, and actionable insights) (210/m)
• A/B Testing with Surveys
• Tutorial: How to use chatgpt to analyze survey questions #7061
• Multivariate testing, explained
• A/B testing vs Multivariate testing #7167
• Mobile App A/B Testing: What's Different and What Works (KD 18, Vol 100)
• how to set up A/B tests in iOS (Vol 80, KD 10)
• how to set up A/B tests in Android (Vol 50, KD 27) #7181
• how to set up a/b tests in framer #7108
• A/B testing as a service: Should you build or buy?
• How to A/B test without cookies
• The Ethics of A/B Testing: Privacy, Consent, and User Trust
• X landing page optimizations to A/B test
• X sign-up/onboarding optimizations to A/B test
• The x most useful activation metrics
• The x most useful acquisition metrics (Volume 70, KD 3)
• Surprising A/B test results from real companies (ask, say, 5 people from different companies about surprising a/b test results they had)
• Blog: Best X mobile app ab testing tools (KD 12, vol 20) #7186
• Tutorial: How to set up A/B tests in Nuxt ( Vol 10, KD n/a) #7219

Surveys

Focus on after first two. See progress here

• Library (Javascript, React) + surveys pages @Lior539
• how to improve nps score (210/m)
• pop up survey, feedback widget (popular alternative keywords)
• Content for product page, docs section Add Surveys product page #6580
• Survey best practices and tips (with examples) - @Lior539 #6905
• how to design a survey, analyze results
• User survey benchmarks e.g. NPS score benchmarks in different industries, user churn
• How to create a user
• How to do user research for product development
• User Research Methods and Techniques for product
• How to create user personas #6969
• NPS vs CSAT vs CES #7060
• Combining Qualitative and Quantitative Research
• The X best in-app survey and feedback tools (or SDKs?)
• Tutorials: How to add surveys in Webflow #7221
• Tutorials: How to add surveys in Framer #7229
• Tutorial: How to set up surveys in Nuxt ( Vol 10, KD n/a) #7220
• How to run a product-market fit survey (vol 150, KD 17) #7263

Meta

• More inner links to SEO posts for these 3 areas
• Add more tutorial links for these areas to docs @Lior539

Product analytics

• Amplitude alternatives
• Heap alternatives
• Mixpanel alternatives
• Update existing PostHog vs articles
• Most useful customer retention metrics (350/mo) (Blog - The most useful customer retention metrics #5000)
• PostHog vs Google Analytics (GA4)

Session replay

• LogRocket alternatives
• FullStory alternatives
• Hotjar alternatives
• Update existing PostHog vs articles

[andyvan-ph]

Thanks Ian. Will have a proper look at this next week. Tagging @joethreepwood @Lior539 for visibility.

[joethreepwood]

This looks good, nice plan @ivanagas !

Is it worth throwing some of the stuff around early access feature management in there too while we're on these topics? The feature set there is a bit basic, but may tie in to the themes well.

[Lior539]

Great list! I think in addition to coming up with ideas through keyword research, perhaps it's also a good idea to speak to some posthog users/ read through users questions on the site/slack and use those to see what people would be interested in reading?

[charlescook-ph]

@ivanagas if you're looking for what to do next, I humbly present @simfish85 's suggestions from the other thread:

+1 on LaunchDarkly and Growthbook. I also hear Optimizely and Google Optimize fairly frequently too.

[andyvan-ph]

@ivanagas @charlescook-ph Added bits from the 'Alternatives to X' issue, as they seem related.

[Lior539]

I've added some more topics under Experiments and Surveys

[andyvan-ph]

Working on Mixpanel alternatives atm: #6821

[ivanagas]

I think this effort has wrapped up for now, and is overtaken by Lior's work this quarter. We'll see how this does and continue with a new issue if its something we want to keep pursuing next quarter.

See:

• [Mega-ish issue] Deepen our evergreen content for surveys and A/B testing #7141
• https://github.com/PostHog/company-internal/issues/1139