SWOT Analysis of our Business

Strengths:

Incorporating Social proofs in our website will give customers necessary assurance about the food items. Most of the competitors have not included any form of social proof in their website.
Focussing more on creating Scarcity of seasonal items to create the sense of rush. All three competitors did not have any limited time deals.
Overall, our website should be adhering to the archetype. All the competitors’ websites did not seem to embody any specific archetype properly. Our brand is targeting the explorer archetype.

Weaknesses:

Lack of bakery branches and chains across the nation prevents us from getting the customers from that particular region.
Not having a loyal customer base can result in losing customers to the competitor .

Opportunities:

Creating a reward point system can be a way to maintain customer loyalty.
Targeting customers from a different demographic can be beneficial for the brand.
Increasing brand likeness by providing back to the local community.
Taking inspiration from competitors and focusing on reciprocity method to persuade customers.

Threats:

Competitors are already established and have a loyal customer base, attracting their customers could be a challenge.
Consistently not baking good food items can result in losing existing customers.