- Einstein Bro's Begal
- Panera
Lets discuss each one of them in detail
CareGiver, Everyman
The site offers a free $5 bonus card with a $25 gift card purchase. This strategy plays on the reciprocity principle, where customers receive something of value and may feel the urge to reciprocate by making a purchase or becoming more loyal to the brand.
The website notes that Einstein Bros. Bagels is part of Panera Bread, one of the nation's largest fast-casual restaurant companies. This association with a larger, well-known brand leverages authority and trust.
The website uses appealing images of their menu items to create a sense of liking and craving for the products, which is a strong motivator for purchase decisions.
The limited-time offers, such as the bonus card valid only until a certain date, utilize the scarcity principle, which can create a sense of urgency and prompt customers to act quickly to take advantage of the offers.
The brand presents itself as a neighborhood gathering place, which might foster a sense of community or unity among customers who value local, communal dining experiences.
Adding customer testimonials, ratings, or reviews next to menu items could enhance credibility and encourage purchases.
While the site offers a $5 bonus card, it could further capitalize on the reciprocity principle by offering something immediate and without a purchase necessary, like a free bagel or drink upon signing up for the rewards program.
The limited-time offers could be emphasized with a countdown timer or a more prominent display of the deadline to create a stronger sense of urgency.
To further encourage consistent engagement, they could introduce a "streak" feature where customers get additional rewards for consecutive purchases or visits, which would reinforce consistent behavior and deepen customer loyalty.
By incorporating storytelling elements about the food, such as the origin of ingredients or the inspiration behind a sandwich, customers may develop a deeper appreciation and liking for the products.
CareGiver:
First National restuarant chain to post calorie information on the menu.
Promotes healthy and clean food.
Warm Green color gives feeling of comfort and and seems to be healthy.
Helps community to ensure their well being and health.
promisses of becoming climate positive by year 2050.
0 delivery fee to encourage cutomers to order food.
Offering a free treat/bagel for becoming a member.
Offering gift cards and reward points for benifits like free items and .
consistently providing customers with healthy food options and warm experience.
Adding customer testimonials, ratings, or reviews would give assurance to the customer.
Seasonal Items and limited time period offers can be introduced to create sense of urgency.
Reviews from credible chefs and food critics and awards could encourage customers to eat there
Lover:
The site potrays luxury, sofistication and celebrates the pleasure of tasting goodness. Used pastel colors like pink and gold.
consistently providing customers with beautiful gifts, luxury food options and a plesureful experience.
Using recyclable products and reusable items to minimise waste is recogonised by the customer.
Adding customer testimonials, ratings, or reviews would give assurance to the customer.
Seasonal Items and limited time period offers can be introduced to create sense of urgency.
Reviews from credible chefs and food critics and awards could encourage customers to eat there.
Offering free products and just to get the customer to try aan item can bring in new customers who have never tried their products.