https://ns.adobe.com/experience/adcloud-experienceevent
Adobe Advertising Cloud ExperienceEvent field group for use with schemas for Solution data ingestion. Includes the core and standard ExperienceEvent as well as the required Adobe Advertising Cloud ExperienceEvent field groups.
| Abstract | Extensible | Status | Identifiable | Custom Properties | Additional Properties | Defined In |
|---|---|---|---|---|---|---|
| Can be instantiated | Yes | Stable | No | Forbidden | Permitted | adobe/experience/adcloud-experienceevent.schema.json |
- Adobe Advertising Cloud ExperienceEvent Template
https://ns.adobe.com/experience/adcloud-experienceevent- Extensibility base schema
https://ns.adobe.com/xdm/common/extensible - Advertising Details
https://ns.adobe.com/xdm/context/experienceevent-advertising - Application Details
https://ns.adobe.com/xdm/context/experienceevent-application - Channel Details
https://ns.adobe.com/xdm/context/experienceevent-channel - Commerce Details
https://ns.adobe.com/xdm/context/experienceevent-commerce - Direct Marketing Details
https://ns.adobe.com/xdm/context/experienceevent-directmarketing - Environment Details
https://ns.adobe.com/xdm/context/experienceevent-environment-details - Campaign Marketing Details
https://ns.adobe.com/xdm/context/experienceevent-marketing - Media Interaction Details
https://ns.adobe.com/xdm/context/experienceevent-media - Profile Stitch Details
https://ns.adobe.com/xdm/context/experienceevent-profile-stitch - Search Details
https://ns.adobe.com/xdm/context/experienceevent-search - Segment Membership Details
https://ns.adobe.com/xdm/context/experienceevent-segmentmembership - Technical Details
https://ns.adobe.com/xdm/context/experienceevent-technical-details - Web Details
https://ns.adobe.com/xdm/context/experienceevent-web - Adobe Advertising Cloud ExperienceEvent Full Extension
https://ns.adobe.com/experience/adcloud/experienceevent-all - Adobe Advertising Cloud Creative Management Platform Event Extension
https://ns.adobe.com/experience/adcloud/creative-event - Adobe Target ExperienceEvent Shared Extension
https://ns.adobe.com/experience/target/experienceevent-shared - Adobe Unified Profile Service ExperienceEvent Shared Extension
https://ns.adobe.com/experience/profile/experienceevent-shared - Adobe Experience Platform Implementation Details
https://ns.adobe.com/experience/implementations-ext - End User ID Details
https://ns.adobe.com/xdm/context/experienceevent-enduserids
- Extensibility base schema
{
"@id": "https://data.adobe.io/experienceid-123456",
"xdm:dataSource": {
"@id": "https://data.adobe.io/datasources/datasource-123",
"xdm:code": "DataSourceIntegrationCode-123"
},
"xdm:timestamp": "2017-09-26T15:52:25+00:00",
"xdm:identityMap": {
"ECID": [
{
"id": "68519882713298129995549973016107434638",
"primary": true
}
]
}
}Adobe AdCloud Search Ad Delivery Details.
https://ns.adobe.com/experience/adcloud/adDeliveryDetails
- is optional
- type: Adobe Advertising Cloud Ad Delivery Details
- defined in Adobe Advertising Cloud ExperienceEvent Full Extension
- Adobe Advertising Cloud Ad Delivery Details –
https://ns.adobe.com/experience/adcloud/addeliverydetails
Digital advertisement details.
https://ns.adobe.com/experience/adcloud/advertisement
- is optional
- type: Adobe Advertising Cloud Ad Details
- defined in Adobe Advertising Cloud ExperienceEvent Full Extension
- Adobe Advertising Cloud Ad Details –
https://ns.adobe.com/experience/adcloud/advertisement
Adobe Advertising Cloud ad campaign hierarchy details.
https://ns.adobe.com/experience/adcloud/campaign
- is optional
- type: Ad Campaign Detail
- defined in Adobe Advertising Cloud ExperienceEvent Full Extension
- Ad Campaign Detail –
https://ns.adobe.com/experience/adcloud/campaign
Search Ad Conversion Details.
https://ns.adobe.com/experience/adcloud/conversionDetails
- is optional
- type: Conversion Details
- defined in Adobe Advertising Cloud ExperienceEvent Full Extension
- Conversion Details –
https://ns.adobe.com/experience/adcloud/conversiondetails
Advertising Creative Management Platform Details.
https://ns.adobe.com/experience/adcloud/creative
- is optional
- type: Advertising Creative Management Platform Details
- defined in Adobe Advertising Cloud Creative Management Platform Event Extension
- Advertising Creative Management Platform Details –
https://ns.adobe.com/experience/adcloud/creative
Adobe Advertising Cloud event type.
https://ns.adobe.com/experience/adcloud/eventType
- is optional
- type:
string - defined in Adobe Advertising Cloud ExperienceEvent Full Extension
string
Advertising Fees Details.
https://ns.adobe.com/experience/adcloud/fees
- is optional
- type: Advertising Fee Details
- defined in Adobe Advertising Cloud ExperienceEvent Full Extension
- Advertising Fee Details –
https://ns.adobe.com/experience/adcloud/fees
Adobe Advertising Cloud inventory details.
https://ns.adobe.com/experience/adcloud/inventory
- is optional
- type: Adobe Advertising Cloud Inventory
- defined in Adobe Advertising Cloud ExperienceEvent Full Extension
- Adobe Advertising Cloud Inventory –
https://ns.adobe.com/experience/adcloud/inventory
Adobe AdCloud Search Ad Product Details.
https://ns.adobe.com/experience/adcloud/productDetails
- is optional
- type: Adobe Advertising Cloud Product Details displayed in Search Advertisement.
- defined in Adobe Advertising Cloud ExperienceEvent Full Extension
- Adobe Advertising Cloud Product Details displayed in Search Advertisement. –
https://ns.adobe.com/experience/adcloud/productdetails
ID from the ad servers through Adobe Advertising Cloud STATS to track click-through conversion on browsers that block third party cookies.
https://ns.adobe.com/experience/adcloud/stitchId
- is optional
- type:
string - defined in Adobe Advertising Cloud ExperienceEvent Full Extension
string
https://ns.adobe.com/experience/implementations
- is optional
- type: Adobe Experience Platform Implementation Details
- defined in Adobe Experience Platform Implementation Details
- Adobe Experience Platform Implementation Details –
https://ns.adobe.com/experience/implementations
Identity of the dataset that the Unified Profile Service ingested the data from. Usage is reserved for the Unified Profile Service.
https://ns.adobe.com/experience/profile/originDatasetID
- is optional
- type:
string - defined in Adobe Unified Profile Service ExperienceEvent Shared Extension
string
Identifier used to stitch Target events with Analytics events
https://ns.adobe.com/experience/target/supplementalDataID
- is optional
- type:
string - defined in Adobe Target ExperienceEvent Shared Extension
string
Information related to advertising impressions, clickthroughs, and attribution.
xdm:advertising
- is optional
- type: Advertising
- defined in Advertising Details
- Advertising –
https://ns.adobe.com/xdm/context/advertising
This fieldgroup is used to capture application information related to an ExperienceEvent, including the name of the application, app version, installs, launches, crashes, and closures. It could be either the application targeted by the event like the send of a push notification or the application originating the event such as a click, or a login.
xdm:application
- is optional
- type: Application
- defined in Application Details
- Application –
https://ns.adobe.com/xdm/context/application
Experience channel related to the ExperienceEvent.
xdm:channel
- is optional
- type: Experience Channel
- defined in Channel Details
- Experience Channel –
https://ns.adobe.com/xdm/channels/channel
Product returns, warranty registration, and shopping cart/order process.
xdm:commerce
- is optional
- type: Commerce
- defined in Commerce Details
- Commerce –
https://ns.adobe.com/xdm/context/commerce
Globally unique identification of a data source.
xdm:dataSource
- is optional
- type: Data Source
- defined in Technical Details
- Data Source –
https://ns.adobe.com/xdm/data/datasource
An identified device, application or device browser instance that is trackable across sessions, normally by cookies.
xdm:device
- is optional
- type: Device
- defined in Environment Details
- Device –
https://ns.adobe.com/xdm/context/device
Events and properties related to direct and outbound marketing such as email, direct mail, texts, and in-app notifications.
xdm:directMarketing
- is optional
- type: Direct marketing
- defined in Direct Marketing Details
- Direct marketing –
https://ns.adobe.com/xdm/context/direct-marketing
Condensed, normalized encapsulation of end user identifiers asserted for this ExperienceEvent.
xdm:endUserIDs
- is optional
- type: End user IDs
- defined in End User ID Details
- End user IDs –
https://ns.adobe.com/xdm/context/enduserids
Information about the surrounding situation the event observation occurred in, specifically detailing transitory information such as the network or software versions.
xdm:environment
- is optional
- type: Environment
- defined in Environment Details
- Environment –
https://ns.adobe.com/xdm/context/environment
An ID to correlate or merge multiple Experience events together that are essentially the same event or should be merged. This is intended to be populated by the data producer prior to ingestion.
xdm:eventMergeId
- is optional
- type:
string - defined in Adobe Advertising Cloud Creative Management Platform Event Extension
string
Tracks offer impression and social network interactions.
xdm:marketing
- is optional
- type: Marketing
- defined in Campaign Marketing Details
- Marketing –
https://ns.adobe.com/xdm/context/marketing
Media activity information related to the experience event.
xdm:media
- is optional
- type: Media information
- defined in Media Interaction Details
- Media information –
https://ns.adobe.com/xdm/context/media
The transient circumstances related to the observation. Examples include locale specific information such as weather, local time, traffic, day of the week, workday vs. holiday, and working hours.
xdm:placeContext
- is optional
- type: Place context
- defined in Environment Details
- Place context –
https://ns.adobe.com/xdm/context/placecontext
Value that describes the producer of the event - suggested values would be 'self', 'system', 'salesRep', etc. Can be used to filter out certain producers if needed.
xdm:producedBy
- is optional
- type:
string - default:
"self" - defined in Adobe Advertising Cloud Creative Management Platform Event Extension
string
| Value | Description |
|---|---|
self |
Self |
system |
System |
salesRef |
Sales Representative |
customerRep |
Customer Representative |
A list of items representing a product selected by a customer with specific options and pricing that are for that usage context at a specific point of time and may differ from the product record.
xdm:productListItems
-
is optional
-
type: Product list item
-
defined in Commerce Details
Array type: Product list item
All items must be of the type:
- Product list item –
https://ns.adobe.com/xdm/content/productlistitem
Details about the IDs that were joined by profile stitching.
xdm:profileStitch
-
is optional
-
type: Profile stitch
-
defined in Profile Stitch Details
Array type: Profile stitch
All items must be of the type:
- Profile stitch –
https://ns.adobe.com/xdm/context/profileStitch
The time at which this interaction was received by a server.
xdm:receivedTimestamp
- is optional
- type:
string - defined in Technical Details
string
- format:
date-time– date and time (according to RFC 3339, section 5.6)
The information related to web or mobile search.
xdm:search
- is optional
- type: Search
- defined in Search Details
- Search –
https://ns.adobe.com/xdm/context/search
xdm:segmentMembership
- is optional
- type:
object - defined in Segment Membership Details
object with following properties:
| Property | Type | Required |
|---|
The segments associated with this ExperienceEvent. Deprecated, use xdm:segmentMembership instead.
xdm:segmentMemberships
-
is optional
-
type: Segment membership item
-
defined in Segment Membership Details
Array type: Segment membership item
All items must be of the type:
- Segment membership item –
https://ns.adobe.com/xdm/context/segmentmembershipitem
Link clicks, web page details, referrer information, and browser details.
xdm:web
- is optional
- type: Web information
- defined in Web Details
- Web information –
https://ns.adobe.com/xdm/context/webinfo