mutationevent.schema.md

Adobe Campaign Mutation Event Schema

https://ns.adobe.com/experience/campaign/mutationevent

Adobe Campaign mutation event.

Abstract	Extensible	Status	Identifiable	Custom Properties	Additional Properties	Defined In
Can be instantiated	Yes	Stable	No	Forbidden	Permitted	adobe/experience/campaign/mutationevent.schema.json

Schema Hierarchy

• Adobe Campaign Mutation Event https://ns.adobe.com/experience/campaign/mutationevent
  • Web information https://ns.adobe.com/xdm/context/webinfo
  • Direct marketing https://ns.adobe.com/xdm/context/direct-marketing

Adobe Campaign Mutation Event Properties

Property	Type	Required	Defined by
https://ns.adobe.com/experience/campaign/message	object	Optional	Adobe Campaign Mutation Event (this schema)
xdm:directMarketing	Direct marketing	Optional	Adobe Campaign Mutation Event (this schema)
xdm:timestamp	string	Optional	Adobe Campaign Mutation Event (this schema)
xdm:web	Web information	Optional	Adobe Campaign Mutation Event (this schema)
*	any	Additional	this schema allows additional properties

https://ns.adobe.com/experience/campaign/message

A single message sent to a recipient.

https://ns.adobe.com/experience/campaign/message

• is optional
• type: object
• defined in this schema

https://ns.adobe.com/experience/campaign/message Type

object with following properties:

Property	Type	Required	Default
xdm:quarantine	boolean	Optional	false
xdm:reason	string	Optional	"undefined"

xdm:quarantine

Quarantine

Address moved to quarantine. The quarantine is set to true when the message failed to deliver in a way that indicates that no future messages will be deliverable either to this address.

xdm:quarantine

• is optional
• type: boolean
• default: false

xdm:quarantine Type

boolean

xdm:reason

Reason

The reason why the message could/would not be delivered.

xdm:reason

• is optional
• type: string
• default: "undefined"

xdm:reason Type

string

xdm:reason Known Values

Value	Description
undefined	Not defined
unknown_user	The address does not exist. There is no use sending deliveries to this address.
invalid_domain	The domain of the email address is incorrect or no longer exists.
unreachable	An error has occurred in the message delivery chain.These addresses can be removed from the quarantine list to make another attempt.
disabled	The user uses a messaging service which is accessible from the web. When the Internet Access Provider (IAP) detects a lengthy period of inactivity, it can close the user's account. Deliveries to the user's address will then be impossible.
mailbox_full	The recipient's mailbox contains too many messages. This address can be removed from the quarantine list to make another attempt.
not_connected	The recipient's mobile phone is switched off or not connected to the network when the message is sent.
refused	The address was rejected following the application of a security rule (e.g. by an anti-spam program)
error_ignored	The address is whitelisted and the message ignored.
address_undefined	No address is given for the recipient.
blacklisted	The address was blacklisted at the time of sending.
quarantine	The address was in quarantine at the time of sending.
duplicate	The address of the recipient was already in this campaign activity.
typology_rule	The recipient was excluded by a 'SQL' type campaign typology rule.
business_ranking	The recipient was excluded by an 'arbitration' type campaign typology rule
cancelled	Delivery cancelled
quality	The quality rating for this address is too low
unchecked	Unqualified address
offer_missing	Not eligible for the offers
over_delivery_limit	The campaign activity had more than allowed number of target profiles.
expired	The campaign activity exceeded the time duration to complete.
too_long	Text too long
untranslatable	Character not supported by encoding
control_group	Control address

xdm:directMarketing

Direct Marketing

The events and properties related to direct/outbound marketing such as email, direct mail, texts and in-app notifications.

xdm:directMarketing

• is optional
• type: Direct marketing
• defined in this schema

xdm:directMarketing Type

• Direct marketing – https://ns.adobe.com/xdm/context/direct-marketing

xdm:timestamp

Timestamp

The time when the first event of the interaction occurred.

xdm:timestamp

• is optional
• type: string
• defined in this schema

xdm:timestamp Type

string

• format: date-time – date and time (according to RFC 3339, section 5.6)

xdm:web

Web

Link clicks, web page details, referrer information, and browser details.

xdm:web

• is optional
• type: Web information
• defined in this schema

xdm:web Type

• Web information – https://ns.adobe.com/xdm/context/webinfo