New Insight: People like what you have to say

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One-liner

• How many people you followed on Twitter followed you back.

Describe what this insight is in a single sentence. This is the description that appears in ThinkUp's insights list, so phrase it like the others are. Current insights single sentences are:

• Post activity spikes for the past 7, 30, and 365 days.
• How often you referred to yourself ("I", "me", "myself", "my") in the past week.
• How many more users a message has reached due to your reshare or retweet.

Insight preview

Full explainer

How does it make the user feel? What is the goal of this insight?

• It makes them feel liked & appreciated. Tells them they're worth a follow-back, and people like what they tweet.

Audience for the insight

Which networks, if any, are excluded from this insight?

• Facebook
  Does this insight serve users with less or more activity?
• More, but depends on the following activity more than the post activity

First-run: does this insight show up on a user's first crawl?

• Don't think it would, no.

How often this insight runs

• Always (triggered by a data event, check the data and update insight on every crawl)
• Daily (check the data once a day, don't regenerate every crawl)
• [√ ] Weekly on a fixed day (specify day of week per network to space these out)
• Monthly on a fixed day with bonus magic day within first 2 weeks of use (specify day of month per network to space these out)
• Annual on a fixed date (specify day of year)
• Annual every 365 days from first appearance

Headline

People like what you have to say!

Include multiple variations, use third person and variables for localized network terminology.

For example:

• %username has passed %total %followers!
• More than %total people are %following %username

Body

3 of the people you followed this week followed you back.
or:
You got 5 new followers since last week!
or:
2 new people followed you–they must respect what you have to say!

Include multiple variations whenever possible.

For example:

• That's more than the population of Belize.
• That's more people than can fit in Yankee Stadium.

Tout

• Keep track of your follow-backs.

Explain how ThinkUp can help potential users, basing copy on the insight.

For example:

• Want a handy list of the links you've favorited? We can help!
• Get a look back at what you were doing on this day in years past.

Criteria and logic

Describe the rules for when this insight runs.

• What data does this insight need? Last week's posts? Last month's? Just the user's posts?
• Does the insight count replies as well as non-replies?
• Are there baseline comparisons? What is the logic around the comparison?
• Are there special copy cases? (for example, if the baseline comparison matches)
• Is there a minimum threshold for any bit of data before the insight should get generated?

Emphasis

• High
• Medium
• Low

Included elements

• Headline
• Text
• Header image (image off to the left in side-by-side style insights)
• Hero image (giant image on top)
• List of user(s)
• List of post(s)
• List of link(s)
• Action button (please specify button label and URL button should link to)
• Line chart
• Bar chart
• Other viz
• Other graphic treatment

Action button

Specify the following action button attributes:

• 'label' => 'Edit Facebook Profile',
• 'url' => 'https://www.facebook.com/me?sk=info&edit=eduwork&ref=update_info_button',

Hero image

If your insight includes a hero image, we encourage you to use public domain or CC-licensed images. Hero images should be at least 540px wide and be landscape. (They can be portrait, but then they're quite tall.)

Specify the following hero image attributes:

• 'url' => 'https://www.thinkup.com/assets/images/insights/2014-03/oscars2014.jpg',
• 'alt_text' => 'Ellen DeGeneres posted the most popular tweet of all time',
• 'credit' => 'Photo: @TheEllenShow',
• 'img_link' => 'https://twitter.com/TheEllenShow/status/440322224407314432'