Outcome-based Turtledove

[jonasz]

Hi all,

At RTB House we have formalized some of our thoughts on "outcome-based Turtledove", an idea first discussed in #5.

https://github.com/jonasz/outcome_based_turtledove

Benefits include:

• More accurate bidding possible.
• Mathematical guarantees on microtargeting prevention.
• Decoupling of microtargeting prevention and bidding mechanisms.

Please let us know what you think, and we will be happy to discuss this idea further.

Best regards,
Jonasz

[michaelkleber]

Thank you! I appreciate the thought you've put into what a mathematical measure of "sufficient diversity" could look like. I'll need to take some time to understand it.

I very much like your idea for a "mechanism of fallback creatives", which is a great way to roll out a change in the creative being shown to an audience without worrying about a lull in ability to buy. This was really worrying me during our discussion in #5, and I think you've found the right answer here.

[JensenPaul]

Closing this issue as it represents past design discussion that predates more recent proposals. I believe some of this feedback was incorporated into the Protected Audience (formerly known as FLEDGE) proposal. If you feel further discussion is needed, please feel free to reopen this issue or file a new issue.