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Interest group attributes #8
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Closing this issue as it represents past design discussion that predates more recent proposals. I believe some of this feedback was incorporated into the Protected Audience (formerly known as FLEDGE) proposal's |
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It would be useful if there was a generic mechanism allowing advertisers to associate (attribute_name, value) pairs with interest groups on device. This information can then be used in the on-device auction.
A particular use-case is a user visiting a specific page on an advertiser's website. While in principle it is possible to implement this functionality by appending attribute-value pairs to interest group names, such an approach does not conceptually correspond well to the use-case of making an interest-group request where the reply depends on the attributes and their values.
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