Auditing the block toolbar "Options" menu

[richtabor]

What problem does this address?

The block toolbar's more menu has kind of become a catch-all for new functionality. I wanted to take a step back and do an audit to discuss/determine what controls are absolutely necessary in this menu, as well as better organize/consolidate.

What is your proposed solution?

1. Remove "Move to": Seems overkill to have yet another method for moving blocks and it doesn't seem to work all that clearly.
2. Remove "Show/hide" more settings: I'm not convinced that the block sidebar needs a prominent call out, after the experience of toggling it on/off from the header toolbar is learned. I'm not 100% on this one, but it feels very prominent for the more menu.
3. More approachable copy: I suggest we keep the actions orientated towards action itesel, instead of adding too much relativity to the action. For example, using "Delete" instead of "Remove Group" makes it much more clear that I will be deleting this block I already am familiar with. I have the Group block selected and the icon visible. More context is adding more cognitive load at this point. Related:
   3a. Use "Add" instead of "Insert"
   3b. Use "Copy" instead of "Copy block"
4. Move grouping functionality to its own "group" in the menu. That way if I have grouping capabilities, they are always in the same spot and quickly accessible. I don't have to look through the whole menu to find them. 5.
5. Move "admin" type tooling to the end; i.e. block locking and reusable blocks.

Screenshot

There are other controls like editing HTML and selecting parent blocks. Editing HTML should be in the more admin/higher-level tool group (at the bottom) and I don't think selecting the parent block should be a control here. We already have a top-level block control for selecting the parent block (as well as ideas to improve) — saturating the UI with too many different controls for the same action will just add to the cognitive load.