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The goal of the Experience Data Model standard is to define a common language for digital experiences that spans multiple channels, software implementations and vendors. In particular, XDM aims to:
- Enable software that creates, manages, publishes and measures digital experiences to interoperate more easily
- Facilitate the creation of complex, engaging and intriguing digital experiences across channels
- Allow the creation of application programming interfaces (APIs) for experience creation, management, publication and measurement
XDM is currently undergoing an internal specification effort. The documents published here are a preview of that effort and are not yet finalized.
As the nature of digital experiences evolves over time, so does the experience data model. To give consumers and implementors of XDM a common ground of expectations, XDM comes with a versioning schema.
Maintaining forward and backwards compatibility is an important goal of XDM. Therefore, XDM uses purely additive versioning, following the best practices for versioning REST APIs, which means that any revision of the experience data model following the 1.0 release will not:
- introduce new mandatory properties
- rename existing properties
- remove previously defined properties
- remove or restrict previously supported property values
As all XDM versions are mutually compatible, the version numbers indicated in the specification serve as a guide when models, properties, or values have been added to the specification.
XDM Versioning follows the practices laid out in the Semantic Versioning 2.0.0 guideline. This means, that XDM version numbers are in the form MAJOR.MINOR.PATCH, with increments happening when:
- MAJOR version when you make incompatible API changes (not supported at this time - remains at 1)
- MINOR value incremented on a monthly basis
- PATCH value related to the week of the month
Every Schema in XDM has a dedicated status that describes the likelihood of and ability to change. Details are explained in Schema Status
The fields in each XDM model are extensible. Consuming applications should not fail when they encounter unknown schemas, field names, or property values. It is best practice to pass through unknown schemas, field names, or property values without modification. This includes passing through values that are not conforming to this specification.
In general, consuming applications should reject invalid models when the invalidity of the received data is preventing the application from functioning, and pass through all other models.
All extensions will be performed using URIs as property names, which means that extensions cannot change, modify, or break the semantics of previously introduced models, properties, or values, because all XDM-provided property names use a prefix:name pattern.
This best practice holds for customer- and vendor-specific extensions to XDM, but also to version updates to XDM. New schemas, field names, or property values introduced by either a newer version of XDM or an extension of XDM must not cause a consumer to fail and should, when possible, be passed through without modification.
XDM is formally specified through a combination of JSON Schema and some aspects of JSON for Linking Data (JSON-LD). JSON Schema specifies unambiguously which properties and property values are allowed for a specific instance of a model, JSON-LD provides us with best practices of defining namespace prefixes and identifying the semantics of property names. For consumers it is not neccessary to understand JSON-LD and it is expected to treat all XDM documents as JSON documents. This means that if the JSON representation of two XDM models is identical, then the two models are considered identical.