Make the email sign up CTA more visible

[trang-erskine]

What

Make the email sign up call to action more visible on the home page.

Also look to also incorporate it in other places on the website as it’s possible users will always overlook this on the home page.

Why

GA October analysis only 1% of traffic to the homepage clicks on the What's new section. It's likely that users are overlooking the signup button as it's not obvious what it is for.

Who needs to work on this

Designer, Content designer, PA

Who needs to review this

Designer, content designer or dev.

Done when

• Decide what the new changes are
• We can measure improvements before and after changes (e.g A/B testing, compare to previous months, or UR)
• We have made the changes to the design
• We have a set time period to monitor changes