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It has been brought to my attention that GA has quite a few questionable things around it and has been actually banned in a few EU countries... This poses some problems.
Assuming you want basic tracking, these are some that I know. From these Plausible I've worked with the most:
https://plausible.io/ - you can run it without requiring a cookie notice even. paid hosted or self-hosted
Simple Analytics (nice but not open source AFAIK) Can be hosted + free if you add a badge in your footer + public dashboard
with event tracking etc., probably overkill:
Matomo (free and open source but complex, must self host to be free)
It has been brought to my attention that GA has quite a few questionable things around it and has been actually banned in a few EU countries... This poses some problems.
The new choice for analytics is PostHog.
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