tap-linkedin-ads

This is a Singer tap that produces JSON-formatted data following the Singer spec.

This tap:

Pulls raw data from the LinkedIn Marketing Ads 2.0 API
Extracts the following resources:
Outputs the schema for each resource
Incrementally pulls data based on the input state

Streams

accounts

Endpoint: https://api.linkedin.com/v2/adAccountsV2
Primary key field: id
Foreign keys: reference_organization_id (organization), reference_person_id (person)
Replication strategy: Incremental (query all, filter results)
- Filter: account id (from config.json)
- Sort by: account id ascending
- Bookmark: last_modified_time (date-time)
Transformations: Fields camelCase to snake_case. URNs to ids. Unix epoch millisecond integers to date-times. Audit date-times created_at and last_modified_at de-nested. String to decimal for total_budget field.
Children: video_ads

video_ads

Endpoint: https://api.linkedin.com/v2/adDirectSponsoredContents
Primary key field: content_reference
Foreign keys: account_id (accounts), owner_organization_id (organizations)
Replication strategy: Incremental (query all, filter results)
- Filter: account (from parent account) and owner (from parent account) (see NOTE below)
- Bookmark: last_modified_time (date-time)
Transformations: Fields camelCase to snake_case. URNs to ids. Unix epoch millisecond integers to date-times. Audit date-times created_at and last_modified_at de-nested.
Parent: account NOTE: The parent Account MUST reference and Organization (not a Person)
Campaign Manager User Roles for Video Ads

account_users

Endpoint: https://api.linkedin.com/v2/adAccountUsersV2
Primary key fields: account_id, user_person_id
Foreign keys: account_id (accounts), user_person_id (person)
Replication strategy: Incremental (query all, filter results)
- Filter: account (from config.json)
- Bookmark: last_modified_time (date-time)
Transformations: Fields camelCase to snake_case. URNs to ids. Unix epoch millisecond integers to date-times. Audit date-times created_at and last_modified_at de-nested.

campaign_groups

Endpoint: https://api.linkedin.com/v2/adCampaignGroupsV2
Primary key field: id
Foreign keys: account_id (accounts)
Replication strategy: Incremental (query all, filter results)
- Filter: account (from config.json)
- Sort by: Campaign Group id ascending
- Bookmark: last_modified_time (date-time)
Transformations: Fields camelCase to snake_case. URNs to ids. Unix epoch millisecond integers to date-times. Audit date-times created_at and last_modified_at de-nested.

campaigns

Endpoint: https://api.linkedin.com/v2/adCampaignsV2
Primary key field: id
Foreign keys: account_id (accounts)
Replication strategy: Incremental (query all, filter results)
- Filter: account (from config.json)
- Sort by: Campaign id ascending
- Bookmark: last_modified_time (date-time)
Transformations: Fields camelCase to snake_case. URNs to ids. Unix epoch millisecond integers to date-times. Audit date-times created_at and last_modified_at de-nested. String to decimal for daily_budget and unit_cost amount fields. Targeting and Targeting Criteria are transformed to a generalized type with list array structure.
Children: creatives, ad_analytics_by_campaign, ad_analytics_by_creative

creatives

Endpoint: https://api.linkedin.com/v2/adCreativesV2
Primary key field: id
Foreign keys: campaign_id (campaigns)
Replication strategy: Incremental (query all, filter results)
- Filter: campaign_id (from parent campaign)
- Sort by: Creative id ascending
- Bookmark: last_modified_time (date-time)
Transformations: Fields camelCase to snake_case. URNs to ids. Unix epoch millisecond integers to date-times. Audit date-times created_at and last_modified_at de-nested. Variables are transformed to a generalized type with list of key/value pairs.
Parent: campaign

ad_analytics_by_campaign

Endpoint: https://api.linkedin.com/v2/adAnalyticsV2
Primary key fields: campaign_id, start_at
Foreign keys: campaign_id (campaigns)
Granulariy: One record per day per campaign_id
Replication strategy: Incremental (query filtered by bookmark date range)
- Filter: campaign_id (from parent campaign), start/end date range (bookmark date - 7 days to current date)
- Bookmark: end_at (date-time)
Transformations: Fields camelCase to snake_case. URNs to ids. Unix epoch millisecond integers to date-times. Audit date-times created_at and last_modified_at de-nested. Currency and cost fields strings to decimals. Pivot URN to campaign and campaign_id.
Parent: campaign

ad_analytics_by_creative

Endpoint: https://api.linkedin.com/v2/adAnalyticsV2
Primary key fields: creative_id, start_at
Foreign keys: creative_id
Granulariy: One record per day per creative_id
Replication strategy: Incremental (query filtered by bookmark date range)
- Filter: campaign_id (from parent campaign), start/end date range (bookmark date - 7 days to current date)
- Bookmark: end_at (date-time)
Transformations: Fields camelCase to snake_case. URNs to ids. Unix epoch millisecond integers to date-times. Audit date-times created_at and last_modified_at de-nested. Currency and cost fields strings to decimals. Pivot URN to creative and creative_id.
Parent: campaign

Authentication

The tap uses a LinkedIn provided access_token in the config settings to make API requests. Access tokens expire after 60 days and require a user to manually authenticate again. If the tap receives a 401 invalid token response, the error logs will state that your access token has expired and to re-authenticate your connection to generate a new token. This is described more in LinkedIn OAuth 2.0 Docs.

The API user account should be assigned one of the following roles:

ACCOUNT_BILLING_ADMIN
ACCOUNT_MANAGER
CAMPAIGN_MANAGER
CREATIVE_MANAGER
VIEWER (Recommended)

The API user account should be assigned the following permissions for the API endpoints:

accounts, account_users, video_ads, campaign_groups, campaigns, creatives:
- r_ads: read ads (Recommended)
- rw_ads: read-write ads
ad_analytics_by_campaign, ad_analytics_by_creative:
- r_ads_reporting: read ads reporting

NOTE: Legacy permissions (r_ad_campaigns) have been migrated to the new permissions (r_ads and r_ads_reporting) based on this permissions mapping.

To generate the access_token:

Login to LinkedIn as the API user.
Create an API App here:
- App Name: tap-linkedin-ads
- Company: search and find your company LinkedIn page
- Privacy policy URL: link to company privacy policy
- Business email: developer/admin email address
- App logo: Stitch (or Company) logo
- Products: Select Marketing Developer Platform (checkbox)
- Review/agree to legal terms and create app
Verify App:
- Provide the verify URL to your Company's LinkedIn Admin to verify and authorize the app.
- Once verified, select the App in the Console here.
- Review the “Auth” tab:
- Record client_id and client_secret (for later steps).
- Review permissions and ensure app has the permissions (above).
- Oauth 2.0 settings: Provide a redirect_uri (for later steps): https://www.google.com
- Review the “Products” tab and ensure “Marketing Developer Platform” has been added and approved (listed in the “added products” section).
- Review the “Usage & limits” tab. This shows the daily application and user/member limits with percent used for each resource endpoint.
Authorize App: The authorization token lasts 60-days before expiring. The tap app will need to be reauthorized when the authorization token expires.
- Create an Authorization URL with the following pattern
  - Create a random alphanumeric state_key (used to prevent CRSF).
  - URL pattern: Provide the scope from permissions above (with + delimiting each permission) and replace the other highlighted parameters: https://www.linkedin.com/oauth/v2/authorization?response_type=code&client_id=YOUR_CLIENT_ID&redirect_uri=YOUR_REDIRECT_URI&scope=YOUR_PERMISSIONS_SCOPE&state=YOUR_STATE_KEY
- In web browser, navigate to Authorization URL.
- Once redirected, click “Allow” to authorize app.
- The browser will be redirected to the redirect_uri. Record the code parameter listed in the redirect URL in the Browser header URL.
Run the following curl command with the parameters replaced to return your access_token. The access_token expires in 2-months.

> curl -0 -v -X POST https://www.linkedin.com/oauth/v2/accessToken\
    -H "Accept: application/json"\
    -H "application/x-www-form-urlencoded"\
    -d "grant_type=authorization_code"\
    -d "code=YOUR_CODE"\
    -d "client_id=YOUR_CLIENT_ID"\
    -d "client_secret=YOUR_CLIENT_SECRET"\
    -d "state=YOUR_STATE_KEY"\
    -d "redirect_uri=YOUR_REDIRECT_URI"

Create config.json and include the access_token:

{
  "start_date": "2019-01-01T00:00:00Z",
  "user_agent": "tap-linkedin-ads <api_user_email@your_company.com>",
  "access_token": "YOUR_ACCESS_TOKEN",
  "accounts": null
}

Quick Start

Install

Clone this repository, and then install using setup.py. We recommend using a virtualenv:

> virtualenv -p python3 venv
> source venv/bin/activate
> python setup.py install
OR
> cd .../tap-linkedin-ads
> pip install .

Dependent libraries The following dependent libraries were installed.

> pip install singer-python
> pip install singer-tools
> pip install target-stitch
> pip install target-json

singer-tools
target-stitch

Create your tap's config.json file which should look like the following:

{
    "start_date": "2019-01-01T00:00:00Z",
    "user_agent": "tap-linkedin-ads <api_user_email@your_company.com>",
    "access_token": "YOUR_ACCESS_TOKEN",
    "accounts": "id1, id2, id3"
}

Optionally, also create a state.json file. currently_syncing is an optional attribute used for identifying the last object to be synced in case the job is interrupted mid-stream. The next run would begin where the last job left off.

{
    "currently_syncing": "creatives",
    "bookmarks": {
        "accounts": "2019-06-11T13:37:55Z",
        "account_users": "2019-06-19T19:48:42Z",
        "video_ads": "2019-06-18T18:23:58Z",
        "campaign_groups": "2019-06-20T00:52:46Z",
        "campaigns": "2019-06-19T19:48:44Z",
        "creatives": "2019-06-11T13:37:55Z",
        "ad_analytics_by_campaign": "2019-06-11T13:37:55Z",
        "ad_analytics_by_creative": "2019-06-11T13:37:55Z"
    }
}

Run the Tap in Discovery Mode This creates a catalog.json for selecting objects/fields to integrate:
```
> tap-linkedin-ads --config config.json --discover > catalog.json
```
See the Singer docs on discovery mode here.

Run the Tap in Sync Mode (with catalog) and write out to state file

For Sync mode:

> tap-linkedin-ads --config tap_config.json --catalog catalog.json > state.json
> tail -1 state.json > state.json.tmp && mv state.json.tmp state.json

To load to json files to verify outputs:

> tap-linkedin-ads --config tap_config.json --catalog catalog.json | target-json > state.json
> tail -1 state.json > state.json.tmp && mv state.json.tmp state.json

To pseudo-load to Stitch Import API with dry run:

> tap-linkedin-ads --config tap_config.json --catalog catalog.json | target-stitch --config target_config.json --dry-run > state.json
> tail -1 state.json > state.json.tmp && mv state.json.tmp state.json

Test the Tap

While developing the Linkedin Ads tap, the following utilities were run in accordance with Singer.io best practices: Pylint to improve code quality:

> pylint tap_linkedin_ads -d missing-docstring -d logging-format-interpolation -d too-many-locals -d too-many-arguments

Pylint test resulted in the following score:

Your code has been rated at 9.95/10 (previous run: 9.83/10, +0.12).

To check the tap and verify working:

> tap-linkedin-ads --config tap_config.json --catalog catalog.json | singer-check-tap > state.json
> tail -1 state.json > state.json.tmp && mv state.json.tmp state.json

Check tap resulted in the following:

The output is valid.
It contained 833 messages for 8 streams.

    29 schema messages
    765 record messages
    39 state messages

Details by stream:
+--------------------------+---------+---------+
| stream                   | records | schemas |
+--------------------------+---------+---------+
| accounts                 | 2       | 1       |
| video_ads                | 432     | 4       |
| account_users            | 20      | 1       |
| campaigns                | 206     | 1       |
| ad_analytics_by_creative | 47      | 9       |
| ad_analytics_by_campaign | 51      | 6       |
| creatives                | 5       | 6       |
| campaign_groups          | 2       | 1       |
+--------------------------+---------+---------+

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tap-linkedin-ads

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Authentication

Quick Start

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tap-linkedin-ads

Streams

Authentication

Quick Start