docs: readme update (#718)

Missing here is that all img's in a table have the same width. This i
will add in a new PR.

<img width="276" alt="Screenshot 2024-06-23 at 16 12 27"
src="https://github.com/code-pushup/cli/assets/10064416/283b494e-2209-4c15-a3ac-dda8731506a3">

---------

Co-authored-by: Matěj Chalk <34691111+matejchalk@users.noreply.github.com>

Author: BioPhoton

README.md

@@ -1,6 +1,6 @@
-# Code PushUp - Just Follow the Score <✓>
+# Code PushUp CLI
 
-**🔎🔬 Code quality integrations for any tool 📉🔍**
+**Comprehensive tech quality monitoring <✓>**
 
 [![version](https://img.shields.io/github/package-json/v/code-pushup/cli)](https://www.npmjs.com/package/%40code-pushup%2Fcli)
 [![release date](https://img.shields.io/github/release-date/code-pushup/cli)](https://github.com/code-pushup/cli/releases)
@@ -9,31 +9,33 @@
 [![CI](https://github.com/code-pushup/cli/actions/workflows/ci.yml/badge.svg?branch=main)](https://github.com/code-pushup/cli/actions/workflows/ci.yml?query=branch%3Amain)
 [![Codecov](https://codecov.io/gh/code-pushup/cli/branch/main/graph/badge.svg?token=Y7V489JZ4A)](https://codecov.io/gh/code-pushup/cli)
 
-## 🌟 Why Choose Code PushUp?
+---
 
 ### 🔌 Code quality tools are like phone chargers. Everyone has a different plug.
 
-- **Incomplete or missing tracking** due to a mix of portals and custom tools is costly and unreliable 💸
-- **No Standards** in data and processes leads to flaky, unmaintained zombies 🧟
-- **Results are spread** over multiple places and need manual steps 📂
-
-## 🛠️ Standards for Code Quality that Integrates Any Tool
+_Common problems with keeping track of technical quality:_
 
-### 🚀 Automated CI Integration
+- When **tech debt is invisible**, it's difficult to plan much-needed maintenance efforts 🔧
+- Individual tools measure different metrics, inability to combine them leads to  
+  a **lack of comprehensive overview** 🧑‍🦯
+- Open-source tools typically used for failing checks in CI, which **can't measure incremental improvements** due to arbitrary pass/fail thresholds 🤖
+- Off-the-shelf solutions tend to be opinionated and **hard to customize**, so may not fit your specific needs 🧱
 
-- **Seamless integration** into any CI pipeline with full control. ⚙️
-- Our tool **works on all platforms** like GitHub, Gitlab, etc. 🌐
-- Even custom tooling can be created over the 📦 [@code-pushup/core](./packages/core#readme) package
-- Get updates [on every PR](https://github.com/marketplace/actions/code-pushup)! 🔄
+_We want to change that!_
 
 ---
 
-### ⚡ Flexible Config Setup
+## 🔎🔬 Code quality integrations for any tool 📉🔍
 
-- **[📦 CLI](./packages/cli#readme)** for **collecting** audit results and **uploading** reports to the portal.
-- **[📦 Core Logic](./packages/core#readme)** to craft your **custom tooling**.
+| [🚀 Get started](./packages/cli/README.md#getting-started)️                                                                                                                                                                                  | [🤖 CI automation](https://github.com/marketplace/actions/code-pushup)                                                                                                                                                                       |
+| -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
+| <a href="./packages/cli/README.md#getting-started"><img alt="Getting started cover image" title="Getting started with code-pushup" src="packages/cli/docs/images/cli-terminal-overview.png" max-height="200" width="auto"></a>               | <a href="./packages/cli/README.md#-ci-automation"><img alt="CI Automation cover" title="CI automation guide" src="docs/images/gh-action.png" max-height="200" width="auto"></a>                                                              |
+| <ul><li>Run **[📦 `@code-pushup/cli`](./packages/cli#readme)** to collect **reports**.</li><li>[Get started](./packages/cli/README.md#getting-started) quickly with our [**official plugins**](#-officially-supported-plugins)! ⏱️</li></ul> | <ul><li>Easy **CI** setup with **[🤖 `code-pushup/github-action`](https://github.com/marketplace/actions/code-pushup)**.</li><li>Import logic from **[📦 `@code-pushup/core`](./packages/core#readme)** to craft **custom tools**.</li></ul> |
 
-[Get started in no time!](./packages/cli/README.md#getting-started) ⏱️
+| 📈 [Portal](https://code-pushup.dev#portal)️                                                                                                                                                     | 🔌 [Custom plugins](./packages/cli/docs/custom-plugins.md)                                                                                                                                                                                                                    |
+| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
+| <a href="#portal-integration"><img alt="Portal integration cover image" title="Inetegrate code-pushup portal" src="packages/cli/docs/images/portal-cover.png" max-height="200" width="auto"></a> | <a href="#custom-plugins"><img alt="Custom plugins" title="Create custom code-pushup plugins" src="docs/images/code-pushup-custom-plugins.png" max-height="200" width="auto"></a>                                                                                             |
+| <ul><li>**[Portal](https://code-pushup.dev#portal)** 🌐 **visualizes reports** in a slick UI.</li><li>Track **historical data** from uploads. ⬆️</li></ul>                                       | <ul><li>All the [data models](./packages/models/docs/models-reference.md) you need are provided in **[📦 `@code-pushup/models`](./packages/models/README.md)**.</li><li>Find tons of useful utilities in **[📦 `@code-pushup/utils`](./packages/utils/README.md)**.</li></ul> |
 
 ---
 
@@ -48,40 +50,30 @@
 
 ---
 
-### 🔧 Custom Plugins
-
-- 🛠️ [Integrate your own metric with custom plugins](./packages/cli/docs/custom-plugins.md) 📚
-- 📦 [@code-pushup/models](./packages/models#readme)
-  - **Schemas and types** for data models (useful for custom plugins or other integrations) 📊
-- 📦 [@code-pushup/utils](./packages/utils#readme)
-  - Various **utilities** (useful for custom plugins or other integrations) 🔨
-
----
-
 ## 📝 How It Works!
 
-1. **Configure**  
+1. **[Configure](./packages/cli/README.md#getting-started)**  
    Pick from a set of supported packages or include your own ideas. 🧩
 
-2. **Integrate**  
+2. **[Integrate](https://github.com/marketplace/actions/code-pushup)**  
    Use our integration guide and packages to set up CI integration in minutes. ⏱️
 
-3. **Observe**  
+3. **[Observe](https://code-pushup.dev#portal)**  
    Guard regressions and track improvements with every code change. 🔍
 
-4. **Wing it!**  
+4. **Relax!**  
    Watch improvements, share reports 📈
 
 ---
 
 <table>
 <tr>
 <td>
-<img alt="Code-Pushup Logo" src="./packages/cli/docs/images/code-pushup-logo.png" width="150px" height="192px"> 
+<img alt="Code-Pushup Logo" src="./packages/cli/docs/images/code-pushup-logo.png" width="730"> 
 </td>
 <td>
-<h2>Just follow the score</h2>
-<h3>See regressions - Report scores - On every PR</h3>
+<h2>Comprehensive tech quality monitoring <✓></h2>
+<h3>Monitor regressions - Quantify tech debt</h3>
 <!-- link when web landing is ready <a href="./packages/cli/README.md#getting-started">Try our paid features</a> -->
 </td>
 </tr>