Improve marketing navigation data

[anoblet]

No description provided.

[anoblet]

@heshfekry @kylebrodeur

I went through the https://cxl.com navigation structure to begin converting it to JSON for Storybook. I found some inconsistencies in capitalization that we may want to address:

Navigation Structure Data

* Training
  * Minidegrees
    * See all minidegrees
    * ---
    * Product marketing
    * Technical content marketing
    * Technical marketing
    * Brand marketing
    * Conversion optimization
    * Digital marketing
    * Digital analytics
    * Digital psychology and persuasion
    * Ecommerce marketing
    * Growth marketing
  * Marketing courses
    * CRO & UX
      * A/B testing foundations
      * A/B testing advanced
      * Building an innovative product
      * Conversion optimization audits
      * Copywriting & product messaging
      * CRO agency masterclass
      * Experimentation analysis
      * Experimentation program management
      * Landing page optimization
      * Neuromarketing
      * Statistics for A/B testing
      * Transactional data testing
      * User research
      * Voice of customer data
    * Analytics
      * Adobe Analytics - beginner (Check capitilization?)
      * BigQuery
      * Data presentation and visualization
      * Ecommerce data and visualization
      * Google Analytics 4
      * Google Analytics audit (Check capitilization?)
      * Google Analytics beginner
      * Google Analytics intermediate
      * Google Data Studio
      * Google Tag Manager - beginner (Check capitilization?)
      * Google Tag Manager - intermediate (Check capitilization?)
      * Google Tag Manager - advanced (Check capitilization?)
      * Product Analytics
    * Marketing
      * Account based marketing
      * Advanced AI for maketers
      * Analyst relations
      * Attribution
      * Audience building
      * Automation with Apps Script (Should Apps Script be one or two words?)
      * Branding
      * Brand tracking
      * Building a marketing agency
      * Competitive intelligence and market research
      * Content marketing research
      * Content recycling
      * Content strategy - B2B
      * Customer experience for ecommerce
      * Customer journey for ecommerce
      * Customer segmentation for ecommerce
      * Customer storytelling and proof
      * Data-driven influencer marketing (Check capitilization?)
      * Ecommerce Content marketing (Check capitilization?)
      * Email marketing: Master the fundamentals
      * Ecommerce merchandising
      * Ecommerce SEO
      * Email and SMS Marketing for Ecommerce (Check capitilization?)
      * Ecommerce tech stack
      * Excel and Sheets for marketers
      * Facebook Ads Creative
      * Facebook Ads for ecommerce
      * Google Ads for Ecommerce (Check capitilization?)
      * Google Ads - intermediate (Check capitilization?)
      * Google Shopping
      * Hiring product marketers
      * Introduction to product marketing
      * Managing a remote marketing team
      * Marketing management
      * Marketing strategy
      * Marketing tech stack
      * Messaging
      * Organic social media
      * Personalization for ecommerce
      * Partner marketing
      * Positioning
      * Positioning and company storytelling
      * Pricing and packaging
      * Product launches
      * Product marketing content
      * Promotional events
      * Project management for marketers
      * Radical differentiation
      * Retention and Customer Lifetime Value (Check capitilization?)
      * Retention for subscription products
      * Sales and customer service enablement
      * Scaling content marketing
      * Segmentation and persona research
      * SEO - editorial calendar (Check captilization?)
      * SEO - link building (Check capitilization?)
      * Selling on Amazon: Perfecting Traffic and Conversions (Check capitilzation?)
      * Selling on marketplaces
      * Storytelling
      * Technical SEO
      * TikTok Ads (Check capitilization?)
      * User-centric marketing
  * ---
  * See all trainings
* Community
* Hire talent
* Get hired
* Resources
    * About CXL
    * Live events
    * How to Win podcast with Peep Laja (Check capitilization?)
    * Original research studies
    * Ecommerce best practices
    * Enterprise CRO guide
    * AB test calculator
    * ---
    * Conversion rate optimization guide
    * Conversion optimization guide
    * Clickthrough rate guide: Foundations (Check capitilization?)
    * Bounce rate guide: Foundations(Check capitilization?)
* ---
* Login
* Pricing
* Sign up
  * Individuals
  * Teams
* Help

[lkraav]

I went through the https://cxl.com/ navigation structure to begin converting it to JSON for Storybook

You can use REST API to download all of marketing nav in JSON. What does "I went through" mean here?

[anoblet]

I wasn't aware we could use the REST API. I manually went through the navigation structure and transcribed it.

[lkraav]

I wasn't aware we could use the REST API. I manually went through the navigation structure and transcribed it.

Encountering such a menial task, I would always ask the channel "is there a better way" before spending the time.