Problem Define: In the case where all future traffics are known, the problem can be formulated as a constrained multi-objective optimization problems, By solving the above problem by Linear Programing, the optimal bidding formula can be derived as follows: bid=α0⋅Vi+α1⋅C⋅Vi However, in practice, the auction environment is complex, with factors like uncertain online traffic, multiple ad slots with different expose rate, and fluctuating rank model coefficients.
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NeurIPS Auto-Bidding-in-Large-Scale-Auctions AIGB track Rank3 solution
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