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Merge pull request #1 from Optable/add-lmpidsystem
lmpIdSystem: Add initial documentation
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---
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layout: userid
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title: LMPID
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description: LMPID User ID sub-module
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useridmodule: lmpIdSystem
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---
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The Loblaw Media Private ID (LMPID) is the Loblaw Advance identity solution deployed by its media partners. LMPID leverages encrypted user registration information to provide a privacy-conscious, secure, and reliable identifier to power Loblaw Advance's digital advertising ecosystem.
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## LMPID Registration
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If you're a media company looking to partner with Loblaw Advance, please reach out to us through our [Contact page](https://www.loblawadvance.ca/contact-us)
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## LMPID Configuration
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First, make sure to add the LMPID submodule to your Prebid.js package with:
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```bash
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gulp build --modules=lmpIdSystem,userId
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```
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The following configuration parameters are available:
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```javascript
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pbjs.setConfig({
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userSync: {
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userIds: [{
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name: 'lmpid'
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}]
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}
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});
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```

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