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<!DOCTYPE html>
<!-- © 2011-2013 33cube, Inc. All rights reserved. -->
<!--[if lte IE 7 ]> <html lang="en" class="no-js oldie"> <![endif]-->
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<head>
<meta charset="utf-8">
<meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1">
<title>Everpix - Numbers, Graphs, & Thoughts</title>
<meta name="viewport" content="width=device-width,initial-scale=1">
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</head>
<body>
<header id="header">
<h1>Everpix</h1>
<h2>Numbers, Graphs & Thoughts</h2>
</header>
<section id="intro">
<div class="content">
<p>It's been an emotional past few weeks for everyone on the team. We are humbled and overwhelmed by our customers’ love and support. We are so very thankful.</p>
<p>As we wind down Everpix, we would like to share some of our financials & metrics from the past 2 years. We hope some of this information can be useful to others in the startup community.</p>
</div>
</section>
<div id="main">
<div class="content">
<nav id="sectionNav">
<ul></ul>
</nav>
<div id="activity">
<!-- <img src="assets/images/spinner.gif"/> -->
Loading…
</div>
<section id="timeline" data-navtext="Timeline">
<h3>Timeline</h3>
<div class="expandoid">
<div class="expandoid-window">
<div class="timeline-container expandoid-content">
<h4 class="timeline-year">2011</h4>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">Pierre starts working on prototypes of Everpix</h5>
<span class="timeline-point-date">Late spring 2011</span>
</div>
<div class="timeline-point" data-type="people">
<h5 class="timeline-point-title">Kevin & Wayne join Pierre as co-founders</h5>
<span class="timeline-point-date">Summer 2011</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">Official company incorporation</h5>
<span class="timeline-point-date">August 2011</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">TechCrunch Disrupt finalist (<a href="http://blog.everpix.com/post/11001253632">blog</a>)</h5>
<span class="timeline-point-date">September 12, 2011</span>
</div>
<div class="timeline-point" data-type="milestone">
<h5 class="timeline-point-title">Everpix Alpha</h5>
<span class="timeline-point-date">October 3, 2011</span>
</div>
<div class="timeline-point" data-type="finance">
<h5 class="timeline-point-title">Raise Convertible Note of $125,000</h5>
<p class="timeline-point-description">1 year maturity, 5% IR, 15% discount, $3M cap with Bertrand Serlet and Dave McClure / 500 Startups</p>
<span class="timeline-point-date">October 2011</span>
</div>
<div class="timeline-point" data-type="finance">
<h5 class="timeline-point-title">Raise Convertible Note of $675,000</h5>
<p class="timeline-point-description">1 year maturity, 5% IR, 20% discount, $5M cap with Index Ventures, Strive Capital, Dave McClure / 500 Startups, David Williams / 2020 Ventures, Phil O’Brien, Gerald Rimer, Avery Hager, Sol Werdiger, Michael Herf</p>
<span class="timeline-point-date">November 2011</span>
</div>
<div class="timeline-point" data-type="people">
<h5 class="timeline-point-title">Jason joins as Web Engineer</h5>
<span class="timeline-point-date">December 6, 2011</span>
</div>
<div class="timeline-point" data-type="milestone">
<h5 class="timeline-point-title">Everpix Public Beta (<a href="http://blog.everpix.com/post/14974897687">blog</a>)</h5>
<span class="timeline-point-date">December 29, 2011</span>
</div>
<h4 class="timeline-year">2012</h4>
<div class="timeline-point" data-type="milestone">
<h5 class="timeline-point-title">iOS app 1.0 (<a href="http://blog.everpix.com/post/16889269229">blog</a>)</h5>
<p class="timeline-point-description">The initial release of the iOS app supports photo browsing and upload, but only works on the iPhone</p>
<span class="timeline-point-date">February 1, 2012</span>
</div>
<div class="timeline-point" data-type="people">
<h5 class="timeline-point-title">Sameer joins as Backend Engineer</h5>
<span class="timeline-point-date">February 2012</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">Mac app 1.0 adds custom folders (<a href="http://blog.everpix.com/post/18027230365">blog</a>)</h5>
<span class="timeline-point-date">February 21, 2012</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">First VC tour</h5>
<span class="timeline-point-date">February / March 2012</span>
</div>
<div class="timeline-point" data-type="people">
<h5 class="timeline-point-title">George joins as iOS Engineer</h5>
<span class="timeline-point-date">March 5? 2012</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">Mac app 1.0.3 adds Lightroom support</h5>
<span class="timeline-point-date">March 8, 2012</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">Everpix website relaunches (<a href="http://blog.everpix.com/post/21051612203">blog</a>)</h5>
<p class="timeline-point-description">Updates design, improves browser support, and adds sharing to Photo Pages</p>
<span class="timeline-point-date">April 13, 2012</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">Mac app 1.0.4 adds Photo Booth support</h5>
<span class="timeline-point-date">April 23, 2012</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">iOS app 1.1 adds connections and sharing</h5>
<span class="timeline-point-date">June 12, 2012</span>
</div>
<div class="timeline-point" data-type="finance">
<h5 class="timeline-point-title">Raise Series Seed for $1,000,000</h5>
<p class="timeline-point-description">Effective valuation of $7M post (NEED TO DOUBLE CHECK BEFORE FINAL REPORT) with Index Ventures (lead), rive Capital, Dave McClure / 500 Startups, David Williams, Bertrand Serlet, Gerald Rimer</p>
<span class="timeline-point-date">July 2012</span>
</div>
<div class="timeline-point" data-type="milestone">
<h5 class="timeline-point-title">Everpix leaves beta (<a href="http://blog.everpix.com/post/30618819077">blog</a>)</h5>
<p class="timeline-point-description">30-day free trial, with subscriptions at $4.99 a month or $39 a year</p>
<span class="timeline-point-date">August 31, 2012</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">iOS app 1.2 adds subscriptions and Photo Mail view</h5>
<span class="timeline-point-date">August 31, 2012</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">Everpix-HD iPad app</h5>
<p class="timeline-point-description">The Everpix iPad app is launched as a separate app, initially</p>
<span class="timeline-point-date">August 31, 2012</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">iOS app 1.3 with iOS 6 support</h5>
<span class="timeline-point-date">October 26, 2012</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">Explore Photos by Similarity (<a href="http://blog.everpix.com/post/34383673584">blog</a>)</h5>
<p class="timeline-point-description">Rolls out as a preview for subscribers, only on the web</p>
<span class="timeline-point-date">October 26, 2012</span>
</div>
<div class="timeline-point" data-type="milestone">
<h5 class="timeline-point-title">Highlights 1.0 (<a href="http://blog.everpix.com/post/35860033085">blog</a>)</h5>
<p class="timeline-point-description">Originally available only on iPhone and iPad</p>
<span class="timeline-point-date">November 16, 2012</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">iOS app 1.4 (<a href="http://blog.everpix.com/post/38233930853">blog</a>)</h5>
<p class="timeline-point-description">Merges the iPhone and iPad apps into a universal app, adds background syncing</p>
<span class="timeline-point-date">December 18, 2012</span>
</div>
<div class="timeline-point" data-type="milestone">
<h5 class="timeline-point-title">Windows app 1.0 (<a href="http://blog.everpix.com/post/38234345837">blog</a>)</h5>
<span class="timeline-point-date">December 18, 2012</span>
</div>
<h4 class="timeline-year">2013</h4>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">iOS app 1.4.4 adds Walgreens printing integration</h5>
<span class="timeline-point-date">February 11, 2013</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">Explore view (<a href="http://blog.everpix.com/post/44630183289">blog</a>)</h5>
<span class="timeline-point-date">March 5, 2013</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">Everpix Free (<a href="http://blog.everpix.com/post/44630183289">blog</a>)</h5>
<p class="timeline-point-description">Allows users to see their last 12 months of photos for free Subscriptions are re-priced to $4.99 per month or $49 per year</p>
<span class="timeline-point-date">March 5, 2013</span>
</div>
<div class="timeline-point" data-type="finance">
<h5 class="timeline-point-title">Raise Bridge Note of $525,000 as an “advance" on Series A</h5>
<p class="timeline-point-description">1 year maturity, 5% IR, 20% discount, $10M cap (applicable if raising less an $4,000,000) with Index Ventures (lead), Dave McClure / 500 Startups</p>
<span class="timeline-point-date">April 2013</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">Memories email</h5>
<p class="timeline-point-description">Sends users a daily email with photos from a random moment in their past</p>
<span class="timeline-point-date">May 6, 2013</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">Memories app for Mac (<a href="http://blog.everpix.com/post/51582212735">blog</a>)</h5>
<span class="timeline-point-date">May 28, 2013</span>
</div>
<div class="timeline-point" data-type="milestone">
<h5 class="timeline-point-title">iOS app 2.0 (<a href="http://blog.everpix.com/post/54015758761">blog</a>)</h5>
<p class="timeline-point-description">Includes a major redesign, and introduces Flashback view</p>
<span class="timeline-point-date">June 27, 2013</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">Second VC tour</h5>
<span class="timeline-point-date">June / July: 2013</span>
</div>
<div class="timeline-point" data-type="people">
<h5 class="timeline-point-title">New employee Kyle joins as Imaging Analyst</h5>
<span class="timeline-point-date">July 2013</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">iOS app 2.0.2 adds Mosaic integration</h5>
<span class="timeline-point-date">July 25, 2013</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">Second and a half VC tour</h5>
<span class="timeline-point-date">August 2013</span>
</div>
<div class="timeline-point" data-type="milestone">
<h5 class="timeline-point-title">Android app 1.0 (<a href="http://blog.everpix.com/post/59698433167">blog</a>)</h5>
<span class="timeline-point-date">August 29, 2013</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">iOS app 2.1 adds nearby photos</h5>
<span class="timeline-point-date">September 12, 2013</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">Website design revamp</h5>
<span class="timeline-point-date">October 5, 2013</span>
</div>
<div class="timeline-point" data-type="milestone">
<h5 class="timeline-point-title">Public announcement of upcoming Everpix shutdown (<a href="http://blog.everpix.com/post/66102960115">blog</a>)</h5>
<span class="timeline-point-date">November 5, 2013</span>
</div>
<div class="timeline-point" data-type="company">
<h5 class="timeline-point-title">Everpix shutdown complete</h5>
<span class="timeline-point-date">December 15, 2013</span>
</div>
</div>
</div>
<button class="expandoid-expand button">Show All</button>
</div>
</section>
<section id="decks" data-navtext="Download Decks">
<h3>Download Decks</h3>
</section>
<section id="kpis" data-navtext="KPIs">
<h3>Key Performance Indicators</h3>
<div class="subsection" id="kpis/users">
<h4>Users</h4>
<div class="graph" data-type="bars" data-scale="months" data-stacked data-load="data/kpis/users.json">
<div class="graph-content"></div>
<div class="graph-legend"></div>
<span class="graph-tooltip">
<span class="graph-tooltip-series"></span>
<span class="graph-tooltip-label"></span>
<span class="graph-tooltip-value"></span>
</span>
</div>
<p><!--Users--></p>
</div>
<div class="subsection" id="kpis/new-users">
<h4>New Users</h4>
<div class="graph" data-type="bars" data-scale="months" data-load="data/kpis/new-users.json">
<div class="graph-content"></div>
<div class="graph-legend"></div>
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<p>Growth efforts were significantly scaled back in September and October when the team shifted focus to prep for potential shutdown.</p>
</div>
<div class="subsection" id="kpis/new-photos-synced">
<h4>New Photos Synced (in millions)</h4>
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<p><!--New Photos--></p>
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<div class="subsection" id="kpis/aws-costs">
<h4>AWS Costs (production system)</h4>
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<p><!--AWS Cost--></p>
</div>
<div class="subsection" id="kpis/sales">
<h4>Sales Volume</h4>
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<p>The sale spike in March was from Daring Fireball sponsorship. Thanks Gruber!</p>
</div>
<div class="subsection" id="kpis/subscriptions">
<h4>Subscriptions Sold</h4>
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<p>We saw a shift in growth toward monthly subscriptions via both web and iOS</p>
</div>
<div class="subsection" id="kpis/subscribers">
<h4>Subscribers (peak during month)</h4>
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<p><!-- Subsribers --></p>
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<div class="subsection" id="kpis/revenue">
<h4>Revenues in Sales Recognition Basis</h4>
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<p>These numbers do not include processing fees and refunds.</p>
</div>
</section>
<section id="users" data-navtext="User Stats">
<h3>User Cohorts and Demographics</h3>
<div class="subsection" id="users/created">
<h4>Users Created</h4>
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<p>"Virtual" users are objects created when a Photo Mail is sent to an email address not yet associated with a real Everpix account.</p>
</div>
<div class="subsection" id="users/origins">
<h4>Signup Origins</h4>
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<p><!--Sign Up Origins--></p>
</div>
<div class="subsection" id="users/importing">
<h4>Users Syncing Photos</h4>
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<p><!--This one definitely needs some explanation, or a better title. Is it users who imported a photo on this particular week? Or the percentage of users, given this week's total, who imported a photo? Also, the second category is mega-confusing and should be renamed.-->This was a main driving metric for us—the percentage of new users syncing photos, and especially important was syncing photos via from "offline sources" (Mac, Windows, iOS) where the majority of photos live. There was a high correlation between number of photos synced and user health (retention, subscription rate, etc). </p>
</div>
<div class="subsection" id="users/accessible">
<h4>Users with Accessible Photos</h4>
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<p>We launched a new subscription model with <a href="http://blog.everpix.com/post/44630183289/introducing-everpix-free-explore" target="_blank">Everpix Free</a> on March 2013. Free users had minimum of 12 months of accessible photos (additional months available via bonuses) and it was unlimited for subscribers.</p>
</div>
<div class="subsection" id="users/photos-free">
<h4>Synced and Visible Photos - Free Users</h4>
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<p>Visible photos are unique and excludes duplicates</p>
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<div class="subsection" id="users/photos-subscribers">
<h4>Synced and Visible Photos - Subscribers</h4>
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<p>Visible photos are unique and excludes duplicates</p>
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<div class="subsection" id="users/countries-free">
<h4>International Distribution - Free Users</h4>
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<p><!--Comment--></p>
</div>
<div class="subsection" id="users/countries-subscribers">
<h4>International Distribution - Subscribers</h4>
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<p><!--Comment--></p>
</div>
</section>
<section id="photos" data-navtext="Photo Stats">
<h3>Photo Statistics</h3>
<div class="subsection" id="photos/total">
<h4>Total Photos (in millions)</h4>
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<p>Everpix had extremely sophisticated hash and content-based reduplication. Roughly a third of all photos synced to Everpix were duplicates.</p>
</div>
<div class="subsection" id="photos/daily-imports">
<h4>Daily Imported Photos</h4>
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<p><!--Comment--></p>
</div>
<div class="subsection" id="photos/average-free">
<h4>Average Numbers of Photos per Free User</h4>
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<p>Again, Daring Fireball user cohort (March 2013) was a total anomaly who were mostly power-users with a ton of photos.</p>
</div>
<div class="subsection" id="photos/average-subscriber">
<h4>Average Numbers of Photos per Subscriber</h4>
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<p>Subscriber photo library size decreased steadily as Everpix reached more mainstream audience.</p>
</div>
<div class="subsection" id="photos/per-user">
<h4>Synced Photos per User</h4>
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<p>These numbers include deferred/unprocessed photos that are outside of a free users's available timespan.</p>
</div>
<div class="subsection" id="photos/per-mac-user">
<h4>Synced Photos per Mac User</h4>
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<p><!--Comment--></p>
</div>
<div class="subsection" id="photos/per-windows-user">
<h4>Synced Photos per Windows User</h4>
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<p><!--Comment--></p>
</div>
</section>
<section id="subscriptions" data-navtext="Subscriptions">
<h3>Subscriptions & Revenues</h3>
<div class="subsection" id="subscriptions/distribution">
<h4>Subscription Plan Distribution</h4>
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<p><!--Comment--></p>
</div>
<div class="subsection" id="subscriptions/combined-churn">
<h4>Combined Monthly/Annual Subscribers Churn</h4>
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<p>Everpix, perhaps the nature of our product, had consistently very low churn. This is calculated by dividing the number of cancels during the month by the number of subscribers at the start of month.</p>
</div>
<div class="subsection" id="subscriptions/monthly-churn">
<h4>Monthly Subscribers Churn</h4>
<div class="graph" data-type="bars" data-scale="months" data-percentages data-stacked data-load="data/subscriptions/monthly-churn.json">
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<p>These numbers include a small percentage of subscribers switching from a monthly to an annual subscription.</p>
</div>
<div class="subsection" id="subscriptions/revenue-per-user">
<h4>Average Revenue Per User</h4>
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<p><!--Comment--></p>
</div>
<div class="subsection" id="subscriptions/monthly-latency">
<h4>Monthly Subscription Latency in Days</h4>
<div class="graph" data-type="lines" data-scale="percentiles" data-points data-load="data/subscriptions/monthly-latency.json">
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<p>Measures days between signing up for Everpix and converting to a monthly subscriber. These statistics were tracked starting in March 2013, when we launched our freemium tier.</p>
</div>
<div class="subsection" id="subscriptions/yearly-latency">
<h4>Yearly Subscription Latency in Days</h4>
<div class="graph" data-type="lines" data-scale="percentiles" data-points data-load="data/subscriptions/yearly-latency.json">
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<p>Measures days between signing up for Everpix and converting to a yearly subscriber. These statistics were tracked starting in March 2013, when we launched our freemium tier.</p>
</div>
<div class="subsection" id="subscriptions/vs-collection-size">
<h4>Subscription Rate vs. Photo Collection Size</h4>
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<p>Users who with more photos on Everpix were more likely to subscribe</p>
</div>
<div class="subsection" id="subscriptions/vs-experience">
<h4>Subscription Rate vs. Experience</h4>
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<p>Users who installed Everpix on multiple devices and synced more photos were more likely to subscribe</p>
</div>
</section>
<section id="aws" data-navtext="AWS Costs">
<h3>AWS Costs & Statistics</h3>
<div class="subsection" id="aws/monthly-spending">
<h4>Monthly Spending</h4>
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<p>Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.</p>
</div>
<div class="subsection" id="aws/s3-storage">
<h4>S3 Storage (in tebibytes)</h4>
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<p>Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.</p>
</div>
<div class="subsection" id="aws/cost-per-user">
<h4>Average Cost Per User</h4>
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<p>Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.</p>
</div>
<div class="subsection" id="aws/estimated-variable-costs">
<h4>Estimated Variable AWS Costs Per 1,000 Photos (Post Everpix Free)</h4>
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<p>Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.</p>
</div>
</section>
<section id="profit-and-loss" data-navtext="Profit & Loss">
<h3>Profit & Loss</h3>
<div class="expandoid">
<div class="expandoid-window">
<div class="expandoid-content">
<h4>
33cube, Inc.<br/>
Profit & Loss<br/>
December 15th, 2013 - Accrual Basis
</h4>
<table class="pl-table">
<tr class="pl-section">
<td>Income</td>
<td></td>
</tr>
<tr class="pl-subsection pl-indent1">
<td>Everpix Subscriptions</td>
<td>269,974.47</td>
</tr>
<tr class="pl-indent1">
<td>Refunded Purchases</td>
<td>-2,696.78</td>
</tr>
<tr class="pl-indent1">
<td>Vendor Credits</td>
<td>7,451.31</td>
</tr>
<tr class="pl-indent1">
<td>Walgreen Revenue Share</td>
<td>271.29</td>
</tr>
<tr class="pl-indent1">
<td>Interest Earned</td>
<td>573.82</td>
</tr>
<tr class="pl-total">
<td>Total Income</td>
<td>280,967.67</td>
</tr>
<tr class="pl-section">
<td>Expenses</td>
<td></td>
</tr>
<tr class="pl-indent1">
<td>Bank Charges</td>
<td>1,396.70</td>
</tr>
<tr class="pl-indent1">
<td>Government Fees</td>
<td>8,827.20</td>
</tr>
<tr class="pl-subsection pl-indent1">
<td>Legal & Professional Fees</td>
<td></td>
</tr>
<tr class="pl-indent2">
<td>Accountants</td>
<td>9,251.95</td>
</tr>
<tr class="pl-indent2">
<td>Conslutants</td>
<td>272,821.83</td>
</tr>
<tr class="pl-subsection pl-indent2">
<td>Legal</td>
<td></td>
</tr>
<tr class="pl-indent3">
<td>General Corporate</td>
<td>85,775.46</td>
</tr>
<tr class="pl-indent3">
<td>General Patent</td>
<td>37,463.52</td>
</tr>
<tr class="pl-indent3">
<td>Immigration</td>
<td>2,215.00</td>
</tr>
<tr class="pl-indent3">
<td>Initial Bridge Financing</td>
<td>27,086.56</td>
</tr>
<tr class="pl-indent3">
<td>Investors Legal Costs</td>
<td>20,722.05</td>
</tr>
<tr class="pl-indent3">
<td>Series Seed Preferred Stock Financing</td>
<td>15,351.23</td>
</tr>
<tr class="pl-total pl-indent2">
<td>Total Legal</td>
<td>188,613.82</td>
</tr>
<tr class="pl-indent2">
<td>Public Relations</td>
<td>109,552.34</td>
</tr>
<tr class="pl-total pl-indent1">
<td>Total Legal & Professional Fees</td>
<td>580,239.94</td>
</tr>
<tr class="pl-subsection pl-indent1">
<td>Office Expenses</td>
<td></td>
</tr>
<tr class="pl-indent2">
<td>Entertainment Meals</td>
<td>2,022.27</td>
</tr>
<tr class="pl-indent2">
<td>Food & Beverages</td>
<td>8,073.03</td>
</tr>
<tr class="pl-indent2">
<td>Hardware</td>
<td>10,981.09</td>
</tr>
<tr class="pl-indent2">
<td>Insurance</td>
<td>2,446.00</td>
</tr>
<tr class="pl-indent2">
<td>Miscellaneous</td>
<td>4,829.51</td>
</tr>
<tr class="pl-indent2">
<td>Rent</td>
<td>95,085.24</td>
</tr>
<tr class="pl-indent2">
<td>Service Subscriptions</td>
<td>5,039.84</td>
</tr>
<tr class="pl-indent2">
<td>Software</td>
<td>2,172.05</td>
</tr>
<tr class="pl-total pl-indent1">
<td>Total Office Expenses</td>
<td>130,649.03</td>
</tr>
<tr class="pl-subsection pl-indent1">
<td>Operating Costs</td>