ATD Website UX Writing (Landing Page & About Page)

[majkush]

Overview

The ATD website prototype is in a transition away from data-literacy modules. The UX Writing Resources have been developed to assist in accurate and consistent brand voice. The website prototype text needs to be revisited and updated where needed.

Dependency

This is a medium-term project. A related, smaller, priority project is the development of carousel text for the website prototype.

• Carousel text A/B test Issue #227

Goals for Copy (adapted and modified from previous website copy iteration #87)

1. people who visit the website have a clear understanding of what Access the Data is as a project and who it is our target audience
2. users know what service is provided (catalog of open-access data)
3. people clearly understand the value add of the service provided
4. if interested, how to move forward/participate (1: signup to volunteer, 2: use the catalog)

Action Items

The current copy text is 5-25-2022 on the current website prototype (see link in resources below). For the 5-25-2022 prototype text, the task is to:

• Confirm goals for this issue with the team
• Create a Google Doc to house all text edits
• Revisit, and if necessary, update Landing page copy
• Revisit, and if necessary, update About page copy
• Revisit, and if necessary, update copy for carousels
• Develop and execute an A/B test of carousel copy, comparing 5-25-2022 copy with any updated copy (see Website Carousel Text A/B Test #227).
• Get feedback from team, stakeholders, and organization
• Edit based on feedback
• Give to designer to add copy to Figma for web and mobile prototypes
• Have a graphic designer create the 3 new images for the "How it Works" section of the About page.
• Approval by PMs and the file "Current Hi Fi Wiremframe..." updated to reflect the changes.

Resources/Instructions

• UX Writing Resources
• Current website prototype for desktop
• The current website architecture is: V 3.1 on this spreadsheet

Completed Work

• Website Copy - Draft Oct 2022

[majkush]

A draft of the website text for the landing page about the about page has been drafted. @lrchang2 requested that I focus on that text for now. Thus, the text is now open for feedback from the team and can be accessed via the link to 'website copy - draft Oct 2022' under the header Work in Progress in the issue.

[majkush]

Per 11/2/2022 meeting suggestion from @lrchang2, I will reach out to @deepamohan22 regarding moving the text into an updated version of the high-fidelity desktop and mobile versions in Figma.

[majkush]

Importing the website copy into Figma and updating the design was completed on Nov. 8 by @deepamohan22. They are available on the Hi Fi Wireframe desktop and mobile Figma files, under "Updated Text Nov. 5 2022". The last step is to have the update reviewed by the PMs (@lrchang2, @mxajPrice and/or @bkong) so, if approved, it can be moved into the Figma file "Current Hi Fi Wiremframe..."

[lrchang2]

@deepamohan22 thanks for updating the text! this seems like design focused work, can you make a new issue for this?

we have a few change requests before moving it to the "current hi fi wireframe" page:

• make all normal (non header) text the same font size. "About Us" section on the Home page has a 20pt font while "Get Involved" section on the About page is 17pt.
• make margins the same for the "about" section on the about page as the other sections - seems like the left margin is much wider than the right margin
• restructure "how it works" section on about page to mimic the blue cards on the home page in spacing for design consistency and placement on page
• make sure you're using components for the header, footer, cards and buttons on this version

[majkush]

Writing has been completed and integrated into the Figma files.
I'm closing this issue as @lrchang2 asked @deepamohan22 to make a new issue to finalize the visual aspect.