Define Marketing Objectives for CTJ project

[kcoronel]

Overview

In order to help you market [INSERT PROJECT or CoP NAME] project or CoP, we need to collect the following information:

Action Items

• Identify the answers to each of these questions for your project putting your notes in the comments and checking off the boxes as you go:
  • Mission
  • Marketing Objective (KPI)
  • Primary Target Audience
  • Secondary Audience
  • Location (of Target Audience)
  • Timeline
  • Key Events
  • Budget
  • Gifted Media (Digital, TV, OOH, etc.) - free media or partner website with significant levels of traffic
  • Potential Business Partners
  • Potential Spokespeople
  • Free Press Opportunities
  • Key Outreach Platforms
  • Links to Digital Assets/Graphics
  • Other Important Information

Resources