Create personas: corporate donors

[sacamp]

Dependency

• Create google calendar for the script Script and messaging to recruit donors in the interview process: HfLA website #2309

Overview

We need to have personas so that we can evaluate if the features we are developing service the target audience.

Action Items

• Review research plan and interview guide for donors, and this summary of user groups
• Ask Bonnie to connect you with perspective participants such as Rachel Parker Chavez (works at Super By Design) She can advise us in terms of institutional giving and partnership/advisory. Script and messaging to recruit donors in the interview process: HfLA website #2309
• Conduct user interviews with participants
• Conduct affinity mapping in order to distill research of target groups and identify overarching themes
• Create personas from research findings

Resources/Instructions

Donor research plan and interview guide

[7kram]

We don't use Calendly anymore so this just needs to be setup using Google calendar