Product identity synthesis

[LibbyUX]

Product identity synthesis

During the redesign of apps.humanatlas.io, it has become apparent to me that our products need improved, consistent identities. We already know that users don't appreciate HRA jargon.

The longer we expand the product line, the worse this becomes. Brand reliability and user experience is compromised when:

• people have to remember acronyms
• people have to guess what an app does due to unclear names
• people have to read verbose product names and remember what the app does

Organizing a way forward

I made a product identity board to put all apps side by side to create reusable text variables. This led to comparing their names, descriptions, and URLs. I will continue advocating for this work to improve the user experience of this project.

Resources

• Canvas: App Library Y3
• Prototype: App Library Y3
• Design System: Product Identity Board
• Design System: App Library navigation

Communications

• User Story 1 & 2 notepad #576

Initial product renaming exercise

@danqaurooni and I kicked off our initial takes at renaming our products in Slack this morning!

[LibbyUX]

Good news after working our way through apps.humanatlas.io design:

• apps.humanatlas.io = App Library
• US1 = Cell Population Predictor
• US2 = Tissue Origin Predictor
• HRA Tissue Blocks/Cell Population Comparison/Tissue Block Graphs = Cell Type Graphs
• Atlas Components/US5 = Web Components

I will add more updates as needed.