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AEA_2012.html
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<!DOCTYPE html>
<!--[if lt IE 7]> <html class="ie6" lang="en"> <![endif]-->
<!--[if IE 7]> <html class="ie7" lang="en"> <![endif]-->
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<!--[if gt IE 8]><!-->
<html class="no-js" lang="en" xmlns="http://www.w3.org/1999/html" xmlns="http://www.w3.org/1999/html"> <!--<![endif]-->
<!--
Responsive html5slides
Author: Jared Gholston
URL: https://github.com/jarbot/responsive-html5slides
Based on:
Google HTML5 slide template
Authors: Luke Mahé (code)
Marcin Wichary (code and design)
Dominic Mazzoni (browser compatibility)
Charles Chen (ChromeVox support)
URL: http://code.google.com/p/html5slides/
-->
<head>
<title>An Event Apart Recap 2012</title>
<meta charset='utf-8'>
<meta id="viewport" name="viewport" content="width=device-width, initial-scale=1.0">
<link rel="stylesheet" type="text/css" href="css/responsive_slides.css">
</head>
<body style='display: none' class="debug">
<section class='slides layout-regular template-default'>
<!-- Your slides (<article>s) go here. Delete or comment out the
slides below. -->
<article>
<h1 id="testFlow">
An Event Apart 2012
</h1>
<h2>
Recap
</h2>
<p>
Jared Gholston
<br>
August 20, 2012
</p>
</article>
<article>
<h3>Key Concepts</h3>
<ul class="build toc">
<li>mobile first</li>
<li>responsive</li>
<li>mobile first</li>
<li>responsive</li>
<li>mobile first</li>
</ul>
<!--
<li>mobile/content first (zeldman)</li>
<li>style guide (starbucks, marcotte)</li>
<li>responsive & mobile first (images,media, etc marcotte)</li>
<li>TV is not radio</li>
<li>The web is not print</li>
<li>Mobile browsing is not a tiny desktop</li>
<li>adaptive content</li>
<li>optimizing forms for mobile</li> -->
</article>
<article>
<h1>Thank You.</h1>
<h2>Questions?</h2>
</article>
<article>
<h1>Genesis</h1>
<h2 class="build">Mobile First.</h2>
</article>
<article>
<h1>Mobile First</h1>
<h2 class="build">+ Content First</h2>
<p class="notes">I recommend approaching gensis both from a mobile and content first strategy.</p>
</article>
<article>
<h1 class="strikeThrough">LOREM IPSUM</h1>
<p class="notes">No fake content boxes. At least start with a small set of real content.</p>
</article>
<article>
<h1>Focus on what matters.</h1>
<p class="notes">
Going through the process of a mobile first design forces us to think about
content hierarchy.
</p>
<p class="notes">
What do we want our users to do?
</p>
<p class="notes">
What can we get rid of?
</p>
</article>
<article>
<h2>What are we doing now?</h2>
<h3 class="build">Desktop First</h3>
<h3 class="build">Responsive</h3>
<h3 class="build"></h3>
</article>
<article>
<h2>20%</h2>
<p>OF AMERICANS HAVE NO
INTERNET ACCESS AT ALL.</p>
<h2>35%</h2>
<p>
HAVE NO INTERNET
ACCESS AT HOME.
</p>
</article>
<article>
<h2>29%</h2>
<p>OF BLACK AMERICANS
HAVE NO INTERNET ACCESS.</p>
<h2>51%</h2>
<p>
HAVE NO BROADBAND
ACCESS AT HOME.
</p>
</article>
<article>
<h2>32%</h2>
<p>OF HISPANIC AMERICANS
HAVE NO INTERNET ACCESS.</p>
<h2>49%</h2>
<p>
HAVE NO BROADBAND
ACCESS AT HOME.
</p>
</article>
<article>
<h2>38%</h2>
<p>OF AMERICANS WHO MAKE
LESS THAN $30,000 PER YEAR
HAVE NO INTERNET ACCESS.</p>
<h2>59%</h2>
<p>
HAVE NO BROADBAND
ACCESS AT HOME.
</p>
</article>
<article>
<h2>57%</h2>
<p>OF AMERICANS WITH NO
HIGH SCHOOL DIPLOMA
HAVE NO INTERNET ACCESS.</p>
<h2>88%</h2>
<p>
HAVE NO BROADBAND
ACCESS AT HOME.
</p>
</article>
<article>
<h2>46%</h2>
<p>OF AMERICANS WITH A
DISABILITY HAVE NO
INTERNET ACCESS.</p>
<h2>59%</h2>
<p>
HAVE NO BROADBAND
ACCESS AT HOME.
</p>
</article>
<article>
<h2>mobile ownership</h2>
<p>2009: 85%</p>
<p>2012: 88%</p>
<h2>mobile internet use</h2>
<p>2009: 31%</p>
<p>2012: 55%</p>
</article>
<article>
<p>31% OF ALL AMERICANS
ONLY OR MOSTLY USE THE
INTERNET ON THEIR MOBILES</p>
<p>
39% OF NO-COLLEGE AMERICANS</p
<p>43% LOW-INCOME AMERICANS</p>
</article>
<article>
<h2>Paypal MOBILE PAYMENTS</h2>
<p class="build">$141M 2009</p>
<p class="build">$750M 2010</p>
<p class="build">$4B 2011</p>
</article>
<article>
<h1>
optimizing forms for mobile
</h1>
</article>
<article>
<ul>
<li>Don’t remove critical features</li>
<li>Use input types & attributes</li>
<li>Show passwords by default</li>
<li>Use input masks, if needed</li>
<li>If possible, save passwords</li>
<li>Consider single sign-on</li>
</ul>
</article>
<article>
<blockquote>
“Masking passwords doesn't even increase
security, but it does cost you business due
to login failures.” -Jakob Nielsen
</blockquote>
</article>
<article>
<h2>Mobile form optimizations</h2>
<ul>
<li>be fleible in what you accept</li>
<li>use input types and attributes</li>
<li>don't remove critical features (help)</li>
</ul>
</article>
<article>
<h2>checkout forms</h2>
<ul>
<li class="build">71% 2010 shopping cart
abandonment rate</li>
<li class="build">75% 2011 shopping cart
abandonment rate</li>
</ul>
</article>
<article>
<h2>checkout forms</h2>
<ul>
<li class="build">Remove unnecessary questions</li>
<li class="build">keep people on the keys</li>
<li class="build">reduce number of controls</li>
<li class="build">progressive input types</li>
<li class="build">combine fields when possible</li>
<li class="build">remove optional fields</li>
<li class="build">hide irrelvant controls (multiple phone numbers, address2)</li>
</ul>
</article>
</section>
<script src='js/slides.js'></script>
</body>
</html>