Get cur.execute(select).fetchone() cannot get element value by specify column name

[Taitanguo]

cur.execute("SELECT BranchName FROM RunManager2.dbo.Branch WHERE BranchName = ? AND Official = ?", ["near", 1])
branch_id = cur.fetchone()
print(branch_id.get('BranchName')) //this is not working but print(branch_id[0]) is working

I'm running on a python 3.4 environment