This repository has been archived by the owner on Jun 4, 2020. It is now read-only.
-
Notifications
You must be signed in to change notification settings - Fork 0
/
business.html
127 lines (123 loc) · 7.55 KB
/
business.html
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
---
layout: default
---
<section id="banner">
<div class="container">
<div class="row">
<div class="col-md-6">
<p class="banner-title">Business Model Canvas</p>
</div>
<div class="col-md-6 text-center"> <img class="banner-img" src="img/business/money_man.png"> </div>
</div>
</div>
</section>
<section class="features">
<h1 class="title text-center">The 3 Keys</h1>
<div class="container">
<div class="row">
<div class="col-md-4">
<h4 class="text-center">Key Activities</h4>
<p>Maintaining and continuing development on the app. Future developments include adding services to the
app, adding gamifying aspects and adding a referral system.<br>
Maintaining the website, updating it with new information as we progress.<br>
Marketing, both online and physical, for more information check out the marketing plan section.</p>
</div>
<div class="col-md-4">
<h4 class="text-center">Key Resources</h4>
<p>The key resources needed are cloud services, active users and capable employees. Cloud services such
as Google's Firebase Cloud Firestore, Microsoft Azure, or Amazon Web Services. The listings the
users create are also an important resource, the whole service relies on user-provided data to
function. If partnerships with companies are created to add the ability to rent out tools (as
opposed to borrowing), they will also be considered key resources.</p>
</div>
<div class="col-md-4">
<h4 class="text-center">Key Partners</h4>
<p>Our key partners are mainly the users themselves. The supply being the items they are willing to loan
out. Another key partner is a cloud provider such as Amazon with their Amazon Web Services or
Microsoft Azure. This partner provides the ability to create a web service so that users can share
their needs through an app. Enforcing companies that can enforce penalties for stealing or not
returning an item on time. This system is also interesting for landlords, as the app could be used
to divide building resources. Renting companies could be a good option to get a larger initial
supply for the service. Investors.</p>
</div>
</div>
</div>
</section>
<section class="features-alt">
<h1 class="title text-center">Value Proposition</h1>
<div class="container">
<div class="row">
<div class="col-md-12">
<p><b>Convenience</b>, when a user needs a particular item, think of a hammer, just after he has moved
in, there will not be a WhatsApp group chat in place and the user will not be familiar with the
people around him to go knock on their doors.</p>
<p>The inventory page brings <b>structure</b> to your borrowing and lending experience.</p>
<p>Users can <b>save and make money</b> on not buying products they just occasionally need and also earn
money by lending items they do not need all the time.</p>
<p><b>Reassurance</b> that you will get the lent item back, or at least financially compensated for it.
Getting to know neighbours and <b>connecting</b> with people around you.</p>
<p><b>Environmentally friendly</b>, as it reduces the need to buy new items all the time.</p>
</div>
</div>
</div>
</section>
<section class="features">
<div class="container text-center">
<h1 class="title">Finances</h1>
</div>
<div class="container">
<div class="row">
<div class="col-md-6">
<h4 class="text-center">Cost Structure</h4>
<p> The business structure class is value-driven, as the business model focuses on creating value for a
service. The fixed costs will be the salary of the employees. The variable costs would be the cost
of renting the servers as that would scale with the number of users and the money that is invested
as advertisement. </p>
</div>
<div class="col-md-6">
<h4 class="text-center">Revenue Streams</h4>
<p>There are several revenue streams, some of them already implemented and some that might be
implemented in the future. One that is already in the app now is the penalties for delayed return.
If a user returns an item after the agreed upon date, the user will have to pay a fine. Kitley takes
a portion of this fine. This revenue stream is similar to how Blockbuster used to work. The pinging
system is another one. When users first download the app they get a free ping, but after that they
will have to pay to use the pinging system again. This money goes straight to us. A possible future
revenue stream could come from advertising certain items or services, by putting them near the top
of the nearby offers list.</p>
</div>
</div>
</div>
</section>
<section class="features-alt">
<div class="container text-center">
<h1 class="title">Customers</h1>
</div>
<div class="container">
<div class="row">
<div class="col-md-4">
<h4 class="text-center">Customer Relationships</h4>
<p>Kitley aims at acquiring initial customers by both physical and online marketing, for this we refer
to the marketing plan section. Then we aim at growing the customer base through word of mouth and a
referral system that rewards successful referrals with free pings. For communication with customers
a chatbot will be used where possible, otherwise customer service via chat. Since it is a community
driven platform, Kitley is very open to suggestions from the public about how to improve in the
future. We aim to keep a very open and active communication going with our users.</p>
</div>
<div class="col-md-4">
<h4 class="text-center">Channels</h4>
<p>The main channel is ofcourse the smartphone app. Later it could be complemented by a web-based
interface. We are also keeping an eye on new devices that are becoming more popular in recent times
such as smartwatches.</p>
</div>
<div class="col-md-4">
<h4 class="text-center">Customer Segments</h4>
<p>Mass Market: We are aiming at users of all age groups, genders and walks of life, everyone could need
a tool they don’t have or be willing to lend one out. Of course we mainly focus on strong
communities, situated in more or less densely populated areas. An example would be a college campus
at the beginning of the year. There is a big need for tools to set everyone up in their new
accommodation, people are looking to build a community and generally live close to each other. That
is why for the initial launch we will focus on students and young adults.</p>
</div>
</div>
</div>
</section>