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dataset_distribution.html
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<!doctype html>
<html>
<head>
<title>Dataset Distribution</title>
<meta charset="utf-8" name="viewport" content="width=device-width, initial-scale=1">
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</head>
<body>
<p class="text text-center graph-title">
Dataset Distribution
</p>
<div class="custom-table-container center add-top-margin-small">
<table class="custom-table">
<thead>
<tr class="bg-color-gray">
<th>Persuasive Strategies</th>
<th class="text-center">No. of Class Sample</th>
<th class="text-center">Definition</th>
<!-- <th class="text-center">Representative Prior Work</th> -->
</tr>
</thead>
<tbody>
<tr>
<td>Anchoring and comparison</td>
<td class="text-center">48</td>
<td class="text-center"> A product’s value is strongly influenced by what <br> it is compared to.</td>
</tr>
<tr>
<td>Reciprocity</td>
<td class="text-center">186</td>
<td class="text-center"> By obligating the recipient of an act to repayment in
<br> the future, the rule for reciprocation begets a sense
<br> of future obligation, often unequal in nature</td>
</tr>
<tr>
<td>Concreteness</td>
<td class="text-center">1007</td>
<td class="text-center">Using concrete facts, evidence to appeal to the <br> logic of consumers</td>
</tr>
<tr>
<td>Social Impact</td>
<td class="text-center">103</td>
<td class="text-center">Emphasizes the importance or bigger impact <br> of a product</td>
</tr>
<tr>
<td>Guarantees</td>
<td class="text-center">45</td>
<td class="text-center">Guarantees reduce risk and people try out <br> such products more often.</td>
</tr>
<tr>
<td>Trustworthiness</td>
<td class="text-center">157</td>
<td class="text-center">Trustworthiness indicated honesty and integrity of <br> the source through tropes like years of experience, <br> “trusted brand”, numbers and statistics</td>
</tr>
<tr>
<td>Authority</td>
<td class="text-center">65</td>
<td class="text-center">Authority indicated through expertise, source of power, <br>third-party approval, credentials, and awards</td>
</tr>
<tr>
<td>Customer Reviews and Stories</td>
<td class="text-center">28</td>
<td class="text-center">Informational influence by accepting information <br> obtained from others as evidence about <br> reality, e.g., customer reviews and ratings</td>
</tr>
<tr>
<td>Social Identity</td>
<td class="text-center">126</td>
<td class="text-center">Normative influence, which involves conformity with the positive <br> expectations of “another”, who could be “another person, a <br> group, or one’s self” (includes self-persuasion, fleeting attraction, <br> alter-casting, and exclusivity)</td>
</tr>
<tr>
<td>Scarcity</td>
<td class="text-center">64</td>
<td class="text-center">People assign more value to opportunities when they are less <br>available. This happens due to psychological reactance of losing <br> freedom of choice when things are less available or they use <br> availability as a cognitive shortcut for gauging quality.</td>
</tr>
<tr>
<td>Foot in the Door</td>
<td class="text-center">18</td>
<td class="text-center">Starting with small requests followed by larger requests to <br> facilitate compliance while maintaining cognitive coherence.</td>
</tr>
<tr>
<td>Reverse Psychology</td>
<td class="text-center">15</td>
<td class="text-center">Overcoming resistance (reactance) by postponing consequences <br> to the future, by focusing resistance on realistic concerns, by <br> forewarning that a message will be coming, by acknowledging <br> resistance, by raising self-esteem and a sense of efficacy.</td>
</tr>
<tr>
<td>Anthropomorphism</td>
<td class="text-center">37</td>
<td class="text-center">When a brand or product is seen as human-like, people will <br>like it more and feel closer to it.</td>
</tr>
<tr>
<td>Unclear</td>
<td class="text-center">148</td>
<td class="text-center">If the ad strategy is unclear or it is not in English</td>
</tr>
<tr>
<td>Emotion</td>
<td class="text-center">238</td>
<td class="text-center">Aesthetics, feeling and other non-cognitively demanding <br>features used for persuading consumers</td>
</tr>
<tr>
<td>Amazed</td>
<td class="text-center">141</td>
<td class="text-center">Feeling surprised, astonished, awed, fascinated, intrigued</td>
</tr>
<tr>
<td>Fashionable</td>
<td class="text-center">443</td>
<td class="text-center">Trendy, elegant, beautiful, attractive, sexy</td>
</tr>
<tr>
<td>Feminine</td>
<td class="text-center">173</td>
<td class="text-center">Womanly, girlish</td>
</tr>
<tr>
<td>Active</td>
<td class="text-center">256</td>
<td class="text-center">Feeling energetic, adventurous, vibrant, enthusiastic, playful</td>
</tr>
<tr>
<td>Eager</td>
<td class="text-center">540</td>
<td class="text-center">Feeling of hunger, thirsty, passion</td>
</tr>
<tr>
<td>Cheerful</td>
<td class="text-center">223</td>
<td class="text-center">Feeling delighted, happy, joyful, carefree, optimistic</td>
</tr>
<tr>
<td>Creative</td>
<td class="text-center">402</td>
<td class="text-center">Inventive, productive</td>
</tr>
</tfoot>
</table>
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</div>
</body>
</html>