doc: add initial text for ambassadors program

Signed-off-by: Michael Dawson <midawson@redhat.com>

doc/contributing/advocacy-ambasador-program.md

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+# Advocacy Ambassador program
+
+Node.js aims to support and encourage developers and developer
+advocates to promote Node.js as a project and to help communicate
+key messages to their constituencies.
+
+The ambassador program does that by:
+
+* Maintaining an up-to-date set of messages that the Node.js maintainers would like ambassadors
+ to promote. These will be documented in the nodejs/ambassadors repository.
+* Maintaining an up-to-date set of topics on which additional content
+ would benefit the community. These will be documented in the
+ nodejs/ambassadors repository.
+* Providing a space for collaborators to share new topics/features they
+ are working on when they would be happy for ambassadors to help share and get
+ early feedback.
+* Helping ambassadors promote content that aligns with the
+ messages and topics defined.
+* Advocating for ambassadors to be part of the OpenJS speakers bureau, even if the
+ ambassador is not otherwise an active member of the project itself.
+
+## Ambassadors nominations
+
+Any member of the Node.js organization may nominate an ambassador.
+The Technical Steering Committee (TSC) will review/approve ambassadors.
+
+In the initial phase of the program:
+
+* There will be a maximum of 4 ambassadors.
+* The term will be for the calendar year. After a year, ambassadors automatically
+ drop out of the ambassador list and must be re-nominated.
+* Ambassadors will be documented on the nodejs/ambassadors `README.md`.
+
+The TSC may remove an ambassador for any reason,
+including promoting content misaligned with the project.
+
+Members of the Node.js organization can nominate ambassadors by opening
+a discussion issue with the nomination in
+[nodejs/collaborators](https://github.com/nodejs/collaborators/)
+titled `Nomination X to be an Ambassador`, where X is the name of the person
+being nominated.
+
+## Reviewing content
+
+Ambassadors are asked to share links to new content before asking
+for the content to be promoted. The goal is to provide the opportunity
+for collaborators to help improve content as opposed to a detailed
+nitpick review.
+
+This is done by opening an issue in the nodejs/ambassadors
+repository, which limits access to members of the Node.js
+organization. The issue may include the link to existing published
+content or a draft of the content itself.
+
+Interested members of the Node.js organization may comment
+in the issue and the ambassadors are expected to
+consider those suggestions and update the content when they feel it
+is appropriate.
+
+Explicit approval is not required in the issue (i.e. if there is no
+input, that's OK), but review comments should be addressed before
+requesting promotion.
+
+## Expectations on Ambassadors
+
+Ambassadors are expected to engage both within the project and externally
+in a manner that is consistent with the project's
+[Code of Conduct](https://github.com/nodejs/admin/blob/main/CODE_OF_CONDUCT.md)
+as well as the additional expectations outlined in
+[Member Expectations](https://github.com/nodejs/admin/blob/main/MemberExpectations.md).
+
+## Promoting content
+
+We trust ambassadors to only request promotion of content that lines
+up with the messages and topics outlined, that this content does not overly
+market their employer or product/business, and that they have followed the review
+process. An ambassador can request promotion of content in the following ways:
+
+* Requesting that a post be reposted by the Node.js account on a social media platform.
+* @-mentioning the nodejs/ambassadors team to ask other ambassadors to repost.
+* Posting a link to the content in the "what's new" issue in nodejs/ambassadors
+ so that it goes out on the news feed.
+
+Foundation staff will repost the social media post
+without any need for validation based on the request coming from
+an ambassador. These requests can be made through the existing social channel
+in the OpenJS Slack. For that reason and for communication purposes and
+collaboration opportunities, ambassadors should be members of the
+[OpenJS Slack](https://slack-invite.openjsf.org/).