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Inclusion guidelines
There's currently only one explicit requirement for adding a new company to the list, which is having a page or section on their website describing their commitment to openness and transparency as a core element of the company's operation (rather than as an additional practice parallel to their main business model).
This could be an "about" page, a dedicated "openness"/"transparency" page, a "values" page, or something else along those lines, and should be easily reachable -- either present in the main navigation menu, or otherwise reachable within 1-2 clicks from the home page. See the current list for examples.
Beyond that, the assessment is of course subjective. It can help to try answering the following questions:
Feel free to edit this wiki page or open an issue to propose changes.