design-brief.markdown

[ProjectName] Design Brief

A brief summary of the business / site goals.

What problems are you trying to solve? What is the purpose of the app? (2-3 sentences)

The key users.

Describe behaviors, expectation, knowledge, or other characteristics. (One sentence each)

Scenarios in which your app or site will be used.

These should be short narratives of the above users with your app / site. (One sentence each)

Design style guidelines to follow.

These are a list of qualities or characteristics (usually adjectives) you'd like the design to follow. The more specific you are with these the easier it will be for you to create a compelling design (e.g. don't use "Clean"). (2-3 words)